About Gary

 Posted by on April 27, 2007 at 5:13 am  Add comments

Garys Full Wikipedia Profile Link.

Short Bio

Mr Gary Hayes – Founding Director Storylabs.us  and CEO MUVEDesign.com

Gary is an award winning multi-platform producer, author, educator and Director. He was recently Senior Producer and Manager of Product Development at ABC TV Multi Platform responsible for delivering new editorial formats against ABC TV shows including dual screen, social TV, games and mobile. He founded the global training group StoryLabs.us in 2010 (previously founding and running innovation lab LAMP from 2005-10) growing innovative multi-platform, game, virtual world and transmedia productions. He is also currently CEO of Augmented & Virtual Reality company MUVEDesign.com (multi user virtual environments) and creating branded & story based multi platform for major brands. Gary was previously Senior Development Producer and Manager at the BBC in UK for 8 years – delivering interactive Social TV, broadband internet and emerging platforms to millions of UK users. After 2 years in the US as interactive producer Gary then became the founding director in Australia of the Innovation Training Unit LAMP.edu.au via AFTRS between 2005-10. He recently became a Distinguished Talent permanent resident in Australia and since 2005 runs the top ten AdAge Power150 Media & Marketing blog covering personalized pervasive entertainment, personalizemedia.com. Gary designed & lectured full time multiplatform courses at MetroScreen and AFTRS and adjudicates on Virtual Reality and Multiplatform for several Government Screen funding organisations and has been an award juror for many years including the International Interactive Emmy’s and recently Banff Media.

extended bio

Mr Gary Hayes – Director MUVEDesign.com & Founder Storylabs.us

After many years working in the UK’s Music and Multimedia industry Gary joined the BBC in London as a multimedia editor and quickly became a Senior Development Producer then Manager and leading thinker in the BBC’s development of the internet, interactive TV and emerging platforms from 95-04. He devised & produced many of the BBC’s ‘firsts’ – Digital Text, the first broadcast interactive TV service – ‘Nomad’ the first live internet documentary – ‘X-Creatures’ the first broadband TV service and even introduced the first video and audio onto the BBC’s internet sites in 1996. Gary produced and devised over 20 other eTV and broadband TV services including Top of the Pops, Travel Show, State Apart and several future BBC cross-platform navigators. He also conceived with the linear show producers award winning iTV projects such as Antiques Roadshow, Walking with Beasts & various BBC iTV game formats. Gary created numerous courses and seminars on Interactive thinking for linear producers, was active in the Blue Sky Imagineering and R&D depts looking at personal TV and virtual spaces and was a leading part of BBC strategy teams from 2001 in preparing for on-demand, cross-platform services.

Living & consulting in the US during 2004-5 he line produced Showtime’s PVR enhanced L-Word, as part of AFI digital labs and devised a range of new on-demand program formats for two national TV networks. Gary also produced & chaired conferences around LA including Hollywood industry panel seminars and Digital Days both looking at emerging media super-distribution models. He also chaired the Business Models Group from 99-03 for TV-Anytime (the lead media-on-demand standards body) and co-authored a Department Trade and Industry Report on Personal Video Systems. He has been an International Interactive Emmy juror for the past three years.

Between 2005 -10  Gary was the Director the Australian Laboratory for Advanced Media Production run through AFTRS (Australian Film TV and Radio School) and based in Sydney and was probably Australia’s premier emerging media R&D and production labs. It combined seminars, workshops, immersive rapid prototyping residentials and industry focused product development. Through AFTRS he also ran workshops in multi user virtual environments (MUVE) for cinematographers, designers, script writers and directors exploring the potential of shared social online virtual spaces for collaborative production, creativity and education.

From a commercial perspective Gary is CCO and Head of Virtual Worlds with MUVEDesign (and previously the Sydney based Project Factory respectively) pioneering alternate, augmented & virtual world creation and immersive & organic story experiences for TV/Film, Education, Business & Performance. MUVEDesign are currently building and devising commercial and game-like services in Transmedia, Augmented Reality and also virtual worlds, having recently produced and built major Second Life Australian presences including Telstra, ABC, MultiMedia Victoria Laneways, Deakin University, AFTRS, Thursday’s Fictions & other Fortune 100 companies in Second Life. He runs a fictional MUVE blog JustVirtual and a renowned top 10 Australian Media and Marketing blog on media personalisation, digital brands, new media forms and creativity at www.personalizemedia.com and has presented at over 450 conferences on subjects ranging from Transmedia, Augmented Reality business, Advanced and Interactive TV, Personalization, Brands and Education in Virtual Worlds, Media Futures and Interactive Art and Music amoungst others. As a published music producer, composer and performer he has had over 200 works performed live and on TV/Film and Radio.


Take your pick from any of these emails:

  • gary @ personalizemedia.com
  • gary @ muvedesign.com
  • gary @ storylabs.us
  • mail @ garyhayes.tv
  • gary @ korkyt.net
  • gary @ justvirtual.com

Garys web universe

  • www.PersonalizeMedia.com – Gary’s main media blog. Started mid 2005
  • www.StoryLabs.us – Gary is the main founder of this global, multi platform storytelling development initiative
  • www.MUVEDesign.com – His company designing and producing Transmedia, Augmented Reality and Virtual Worlds. Started mid 2007
  • garyphayes.com – A comprehensive hub site, partly devoted to composed music and other personal creativity
  • www.Korkyt.net – Currently Gary’s Filmic Composer Site. (originally homepage/blog format started mid 1995)
  • www.GaryHayes.TV – Focus on Advanced TV blog. Started beginning 2004
  • www.JustVirtual.com – POV as Gary Hazlitt in Second Life. Started early 2006
  • www.LAMP.edu.au – The Australian leading Social & Cross Media Development Lab directed by Gary. Started mid 2005 ended 2010
  • www.TheProjectFactory.com – Gary was Head of Virtual Worlds, most video content on the site still his work. Started 2007.
  • The BBC Musical Nomad – a reconstructed blog site from a live webumentary project (live satellite blogging from Central Asia in 1997) originally at bbc.co.uk/nomad from 1997 – 2008.

Other sites & social media:

Gary’s Web 2.0/3.0 and Social Networks

Selection of wikipedia and wiki cited blog based articles (up to April 07). E.g.:

  37 Responses to “About Gary”

  1. […] *Gary Hayes of Personalize Media and the Laboratory for Advanced Media Production:http://www.personalizemedia.com/about-gary-2/ […]

  2. […] Gary Hayes har gjort en rolig och överskådlig räknare som på ett visuellt sätt visar den hastighet som den sociala webben växer i. […]

  3. […] material from around the Internet. Today was no different, as one of the links he posted, to Gary Hayes‘ Social Media Counter. Inspired by other real-time counters and his admitted sensitivity to […]

  4. […] a comment » Gary Hayes je pripravil zanimivo rešitev, ki dejansko prikazuje kako dinamičen je današnji socialni […]

  5. […] Gary Hayes , Director of LAMP at the Australian Film Television and Radio School has created a Social Media Counter, embedded below. It gives numbers of messages and members of various social networks, and how many have been added since you first started viewing the counter. This would be great to display on one screen during a presentation about social media. […]

  6. […] was taken back when I came across this social media counter.  It has been made by Gary Hayes, director of the Australian Laboratory for Advanced Media Production, and was published on this […]

  7. […] widget that calculates current social media usage – the brainchild of a former BBC staffer Gary Hayes, who is now “director of LAMP in Sydney, Australia, CCO of MUVEDesign (a virtual world & […]

  8. […] belegen schon lange: wir haben uns zur sich selbst veröffentlichenden Gesellschaft entwickelt. Gary Hayes hat mit seinem Social Media Counts eine Flashapplikation gebastelt, die diese Entwicklung in […]

  9. […] web counter Garry Hayes developed two little Flash apps (still under development) that show how active the Social Web & […]

  10. […] is a great little counter that shows the constant growth of social media. Gary Hayes has really illustrated how much of a draw social media is in today’s society, and this is a […]

  11. […] von Gary Hayes entwickelte Flash-Widget veranschaulicht die dynamische Entwicklung der mobilen Kommunikation […]

  12. […] 120.000 video’s die bekeken worden op Youtube. Het web leeft! Deze social media counter van Gary Hayes laat zien wat er NU speelt. Terwijl je koffie haalt, op de wc zit of in de file staat, blijven […]

  13. Gary,

    I wanted to thank you for your social media counter. I linked it to my blog, and linked your site to mine, I hope that’s okay. I really enjoyed going through your site. I help small businesses and non-profits learn more about public relations and social media, so your site is a huge resource. Thank you again, I just wanted you to know I was very happy to have run across it.

  14. That’s very kind Chris – glad you found it useful, I actually discovered uses for it even I didn’t intend – and thanks for linking too! Check out http://laurelpapworth.com too for loads of social media tips as well.

  15. Hi Gary,

    Wondering what widget you used to do your \connect with me\ buttons (RSS, Facebook, Twitter, LinkedIn, You Tube). All I’m finding is Share widgets, plus I like the style of the ones you have. Any advice is much appreciated!


  16. Dear Gary Hayes

    Congratulations on your site with its stimulating statistics. As an histoiran in the traditon of McLuhan I would be grateful if you could add dates re: when your website began.
    With thanks and all good wishes
    Yours truly
    Kim H Veltman

  17. Hi Kim

    Thanks for your message and great idea adding dates to my various web incarnations. Please find the ‘web universe’ section now with start dates. Forgot that korkyt.net was my first homepage/blog that I was actually running in 1995 and listed for a while as one of the first 3500 ‘personal webpages’ 🙂 Wayback machine started to pick it up in 1998 here http://web.archive.org/web/19990220221312/www.korkyt.net/Pages/homepage/index1.html

  18. […] of social media. However, pinning down the the constant ongoing activities remains a challenge. Gary Hayes has developed a flash application (embedded below) with living social media statistics, counting […]

  19. […] posts, Facebook members, tweets etc. have been created around the world in 2010 alone! Thanks to Gary Hayes for sharing such a wonderful app/classroom discussion piece! For more ideas on how to discuss […]

  20. […] we share content and opinion is what makes it so powerful. Inspired by other real-time counters, Gary Hayes, currently the director of Innovation Unit LAMP in Sydney, Australia, put together this great flash […]

  21. […] quello che deve essersi chiesto Gary Hayes, director del  “Laboratory of Advanced Media Production” di […]

  22. […] Gary is brilliant – and lots of other people do, too. If you want to know more about him, visit his website and see why I’m such a […]

  23. […] Gary Hayes nos propone una aplicación Flash que nos permite visualizar una serie de contadores estadísticos de las principales variables de la actividad de la Web Social, los móviles y los juegos en vivo con datos al segundo, en un día, una semana, un mes o un año. […]

  24. […] Gary Hayes, an award-winning new media producer based in Australia, has developed a social media tracking application that covers the real-time creation, use and sharing of content on the web. The results displayed are based on data culled from a range of social media sources and web sites.  What does this massive explosion of content mean? (continued below) CHAOTIC CACOPHONY OF CONTENT […]

  25. […] up my “What is a Multiplatform Producer” post in this blog, the highly accomplished Gary Hayes came to Metro Screen to run one of our WordPress […]

  26. […] Created Transmedia Il grafico di flusso creato da Gary Hayes, aggiornato recentemente, illustra i flussi di diffusione della comunicazione  generata dalle […]

  27. Hi Gary,

    Love your blog! Just wanted your email so we could include you on our media list. We are about to launch a new social media campaign we thought you might be interested in.


  28. […] Gary Hayes, en Melbourne, publicó ayer en su blog los materiales empleados en su conferencia sobre desarrollo de comunidades (entendido como una evolución de la audiencia) para productos audiovisuales. El artículo que complementa a la presentación es ampliamente explicativo de las transparencias del slide show que adjunta (y que reproducimos) y resume todo un proceso para definir lo que es una comunidad y el proceso para desarrollarla, nutrirla y beneficiarse de ella. Una cita contenida en ella es altamente relevante acerca del futuro de la producción, se refiere a la llamada de un productor norteamericano: “Nuestro programa acaba de salir a antena, hemos perdido la mitad de la audiencia, pero no puedo encontrarla en ningún otro sitio de los ratings” […]

  29. Hi Gary,

    I am writing a story on the effects of social media on the Australian Box Office, do you have time today to have a chat about this?

    Kind regards

    Emma Brown

  30. …and a very good morning to you, Gary

    As a fellow educator of English, in my case living and working in the Yucatàn peninsula of southeastern Mexico.

    Your Social Media Counts has been an awesome tool in my 21st Century Learning workshops. Thanx!

    I noticed you’ve created an Apple app. Do you hve plans to create an Android app? I’d love to show off your SMC on y Samsung Galaxy Tab.
    Best wishes

  31. […] coole (leider nur in Englisch verfügbare) Internet-Schätze hinweisen. Dieses hier kommt von Gary Hayes. Probier einfach mal die Buttons oberhalb der Tabelle aus. Die der Tabelle zu Grunde liegenden […]

  32. […] Gary Hayes pubblica stamane una interessantissima analisi sull’evoluzione dello scenario mediatico. […]

  33. I have absolutely no idea what you are up to. but I have the distinct feeling that you are absolutely right, and positioned at the cutting edge of what ever the hell it is you’re doing here. In explanation: I’.m 62 and use my computer like a typewriter.
    I was wonderig if you could do something involving any one of our books. I have no real idea what to do with them either.
    Darryl Mockridge

  34. Hi Gary i am writing a paper on “Applicability of Next Gen UX on business World” ..I want to use some of your content. For that i want to send u a permission letter. Please can u tell whats ur email Id(gmail preferably) ??

  35. Those email id that you mention above are not accessible from my company’s network(restricted access) so please can u tell some other id ??

  36. Hi,

    I came across your site personalizemedia.com and I’d like to find out about the possibility of purchasing some advertising space.

    Please let me know if this is something you’re interested in and we can discuss things a little further.
    Advertising on
    Thanks for your time.


  37. Hi Gary

    I recently came across the trailer vid for Time Treasure and am really interested in it. Can you tell me if it was ever fully developed and launched?

    I’d love to talk to you a bit more about it if you have the chance.


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