All entries by this author

TV from cradle to the grave - what we can learn at it’s birth

Dec 21st, 2008 | By Gary Hayes | Category: Advertising, Business, Distribution, Last Post, Marketing, TV, Transformation

At home in Bondi doing a bit of pre XMas spring (?) cleaning in-between playing PS3 games (Mirror’s Edge & Fallout) and present wrapping then came across two very old books on a ‘media’ shelf. I remember picking these two Yearbooks up in a dusty basement of one of the many book shops in Hay-on-wye, [...]

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Playstation 3 Home First Use In Videos

Dec 14th, 2008 | By Gary Hayes | Category: Games, Marketing, Media Personalizing, Social Media, Virtual Worlds

I haven’t been able to log into Sony’s PS3 home yet but have been fascinated in the trickle of videos onto YouTube showing first usage in the past two days. There are many posts over the last 2 years about PS3Home on this blog and it is great to finally see it come out of [...]

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When the Economy Gets Rough, Virtual Worlds Get Growing

Dec 11th, 2008 | By Gary Hayes | Category: Advertising, Business, Last Post, Media Personalizing, Virtual Worlds

…and a little end of 2008 Virtual Worlds, State of Play…

Just back from a short break in the lovely town of Broome in NW Australia (my pics). It was interesting being disconnected from ‘the cloud’ but in the process having a few ‘virtual experiential’ moments. One of these was watching the controversial film ‘Australia’ in [...]

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Football Superstars, iPhone Ocarina, NBC WebTV and Lost in SL

Nov 17th, 2008 | By Gary Hayes | Category: LAMP, Marketing, Virtual Worlds, iphone

Another selection of my items cross-posted from another of my original blogs, lamp watercooler.
The Ulitmate Mashup Launches - Sport, MMOG & Social Virtual World - 16 Oct 08

Football Superstars is the world’s first Virtual Football World. An entire online virtual world designed by football fans exclusively for football fans, where you can enjoy a massively [...]

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The Dawn of Mixed Reality and it’s Participatory Audience

Nov 12th, 2008 | By Gary Hayes | Category: Blended Reality, Cross Reality, Games, Interactive TV, LAMP, Last Post, Media Personalizing, Mixed Reality, Virtual Reality, Web 3.0

What is Mixed Reality, why is it relevant and has TV become it’s background medium of choice for larger numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of commercial TV. How will TV survive in a world where [...]

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The Future of Social Media Entertainment

Oct 26th, 2008 | By Gary Hayes | Category: Advertising, Brands, Lead Article, Media Personalizing, Social Media, Web 2.0

I gave an early 9-10.15am keynote presentation to the trendy young filmmaker folk at SPAA fringe on Saturday. It was received well by all who I spoke to and on the grapevine. It built on the many case studies shown by Peter Broderick in his two sessions highlighting a range of filmmakers selling DVDs off [...]

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Inching Towards the live Web 3.0 - Layered Social Virtual Worlds

Oct 22nd, 2008 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Last Post, Layered Virtual Worlds, Media Personalizing, Social Media, Web 3.0

OK you should have spotted quite a few characters living on this post :)  Originally there were ‘video-real’ talking, salesy character centered on the page courtesy of CLIVEvideo but I still talk about them more below.

A few months ago I blogged about the new kid on the intranet block, those  ‘layered’ social virtual worlds. Quite [...]

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My Upcoming Presentations - SPAA Fringe, SPAA, DebateIT, Social Networking and more…

Oct 15th, 2008 | By Gary Hayes | Category: Events, Media Personalizing, personal

Been a bit lapse in not posting other talks I have been giving around Oz so these are just in time. A range from Cross-Social-Media, Mixed Reality, Games/Film and the Creative Web…

Thursday 23rd October, 2008  - DebateIT: All the web’s a stage!
Join us as we debate whether the internet is helping unleash creativity. What opportunities [...]

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Australia’s Top 10 Media and Marketing Blogs - AdAge

Oct 11th, 2008 | By Gary Hayes | Category: Advertising, Awards, Last Post, Media Personalizing, Social Media

There have been a few lists published in blogs and mags recently attempting to filter out the most reputable marketing and/or media Australian blogs but which one should we pay most attention too, if any?
I was surprised when this (personalizemedia) ‘rather personal’ intermittent blog appeared 9th place on the local Australian Adspace’s list back in [...]

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Marketing to New XBox Experience and PS3 Home Avatars

Oct 10th, 2008 | By Gary Hayes | Category: Advertising, Games, Last Post, Marketing, Media Personalizing, Portals, Targeting, Virtual Worlds

Interesting times ahead - the Console space finally collides with the Social Virtual World space as Sony and Microsoft race to be first to offer non-closed beta, ’social (read: commercial) virtual world’ front ends to their ‘trojan horse’ consoles. Will they start to reap the benefits of a very large installed user base as both [...]

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Video: Cinematic Game Renaissance - Game Now Leading Film?

Sep 28th, 2008 | By Gary Hayes | Category: Featured Articles, Games, Lead Article, Media Personalizing, Production

Have we reached a tipping point - with many more user hours spent with games than films are they now more culturally relevant (as in our cultures are saturated with them)? With most films having ‘game-like’ story arcs and, at the last count, nearly 80 films with stories based on game titles in production [...]

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Games and Virtual Worlds: a new frontier of experience

Sep 23rd, 2008 | By Gary Hayes | Category: Education, Last Post, Virtual Worlds, Web 3.0

OK I had better blog this ‘press release‘ copied below which quotes me, but also as I am heavily involved in the creation of these courses and still running LAMP (the innovation unit at AFTRS). Frankly it is one of the best things to happen in Australian industry education for the last three years that [...]

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Social Media Extinct-tertainment

Sep 23rd, 2008 | By Gary Hayes | Category: Alternate Reality, Games, Last Post, Social Media

(short LAMP watercooler cross post)
…and we are all encouraged to be a part of the demise of mankind for a few months starting on October 6th. I suggest you join the facebook group which will keep you up to date with events. Feed your experiences into your blog/s, find wiki’s tracking events then contribute and [...]

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