Alternate Reality

Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Alternate Media Distribution Games - 03 Milia 2007 Vignettes

Apr 19th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Games, Innovation, Interactive TV, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Second Life, Social Issues & Privacy, Social Software, Story Telling, TV, Virtual Worlds

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea. This was the first time [...]

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Phase Two - TV & Design Brands and Virtual Worlds

Jan 18th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Second Life, Social Software, Transformation, Virtual Worlds, Web 3.0

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the [...]

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Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

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Cross-Media - What Audiences Want

Nov 13th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Cross Media, Distribution, Featured Articles, Innovation, Interactive TV, Mobile, Mobile TV, On-demand, Production, Social Software, Story Telling, TV, Web 2.0

Just spotted my old collegues Matt Locke and Frank Boyd launching another series of 360 lab initiatives at the BBC. Not much has changed since the labs of 2000 and earlier, when EXACTLY to the day, six years ago I was presenting slides including those on this post to wannabee cross-media BBC producers. Incidentally I [...]

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TV formats in Shared Spaces, Virtual “Big Brother”

Nov 7th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Events, Games, Production, Revolution, Second Life, TV, Virtual Reality, Virtual Worlds, Web 3.0

Been hit by a server hacker in London today so would have blogged about this earlier this morning! I have talked before about TV branded virtual worlds and what I called Merged-Media Entertainment, those strange synched and non synched, virtual/real cross-over entertainment formats that have great potential. Anyway the plot thickens as yet another [...]

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The Real Alternate Reality in Future Social Networks

Oct 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Divergence, Innovation, Media Personalizing, Personalization, Revolution, Second Life, Social Issues & Privacy, Virtual Reality, Virtual Worlds, Web 3.0

Still catching up with drafts and this one is more about my editing than my own crystal ball gazing. I love predictions about the way we will be interacting in the future especially when we are getting a little sniff of them in the present day, eg: web 3.0. So I selected, last month, some [...]

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Human Testing - Tooheys, Cross-Media, ARG, Ad thing

Oct 15th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Cross Media, Events, TV, Targeting

Just sat here late on Saturday fine tuning some of those drafts I mentioned in the last post and an ad on SBS caught my attention. Some kind of scientist, feels ‘corporate video’esque’, stood over a dead naked body, bit weird, didn’t make sense in Aussie ad context (they are usually pretty opaque). Then it [...]

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Let the Goldrush Begin

Sep 11th, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Games, Production, TV

In two days time the latest Mark Burnett show, I blogged about in April ‘Alternate Reality TV‘ , will begin. I think this programme will start to blur the line between pure reality TV and the immersion afforded by alternate reality game type quests across media. Much of this seems to be primarily designed to [...]

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Personal Second Life Posts

Aug 12th, 2006 | By Gary Hayes | Category: Alternate Reality, Media Personalizing, Second Life, Virtual Reality

In case you wondered, I thought my ‘personal’ Second Life posts were slightly inappropriate in this blog so they have moved. I wanted to be true to the virtual world and blog from virtual character’s perspective so I have created another blog at JustVirtual.com
This contains mine and eventually many other characters POV journals told, as [...]

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Merged-Media Entertainment - where reality ends, virtuality begins

Jul 23rd, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Divergence, Events, Games, Media Personalizing, Revolution, Second Life, Story Telling, TV, Transformation, Virtual Reality

“Video games are another important medium. Our vision is to blur the lines between the virtual sports game world and the real sports game world. When you’re connected online, you can stay immersed in your game world and you don’t need to go to another device to see what’s going on in the real sports [...]

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Putting the Space in Virtual - Second Life

Jul 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Events, Games, Media Personalizing, Personalization, Production, Second Life, Social Software, Story Telling, Virtual Reality

A quote to start off yet another Virtual World post…
“Nothing exists except atoms and empty space; everything else is opinion” Democritus (Greek philosopher, 460-370bc)

We live in a world where you don’t need to eat or drink, you cannot die or harm yourself, you can breathe underwater and you can fly? Add to this our [...]

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Cross Media now recognised by The Emmy’s

Jul 19th, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Divergence, Events, Revolution, TV, Transformation

Thanks to my friend Brian Seth Hurst for sending this to me and for almost single handedly changing the way Emmy Awards, for one, recognise emerging and I suppose emerged media. This article in LA times is one step on from my posts back in April about the first International Emmy Awards in Cannes - [...]

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