We all love lists, funniest, most influential, biggest money earners, largest…and especially top tens/fifties. So it came as a little surprise to find Personalizemedia in the top ten marketing blogs for Australia on Julian Coles ‘Adspace Pioneers’ blog. Personalizemedia was never really set-up as being a traditional marketing blog but more to do with the [...]

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Gary Hayes will be speaking and representing LAMP and AFTRS at the The 2008 KANZ Australia Korea New Zealand Broadband Summit on 19-20 June 2008 in Seoul, Korea.
The ten or so Australian speakers at the two day summit will be led by Senator the Hon Stephen Conroy, Minister for Broadband, Communications and the Digital Economy [...]

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Three more quick cross posts from LAMP Watercooler - yes feeling guilty already!
Bring the Love Back
We have seen a lot of videos about the changing media environment but this one nearly a year old, slipped through the net. So just been to a great business, Trans-Tasman lunch and Tony Surtees who was speaking about [...]

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1 iFob Me Off

I have had a working phone iPhone in Oz now for a few months - currently jailbroken 1.1.2’s - for R&D purposes only
One of my favourite applications is ‘installer’ which is the portal to a vast array of free, community created, grass roots applications. One popped up yesterday in Recent [...]

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…or so it seems by the constant line of broadcasters (ABC, SBS, CBC, C4 and endless news reports) who deliver so called ‘insights’ into the growing phenomenon of Social Virtual Worlds. The new BBC doco aired a couple of nights ago (YouTube segments embedded below) brought to mind reasons why traditional media companies may want [...]

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Like any ‘futurist’ type I try to keep up with the various present day developments to see if my own personal road-map is playing out, and it helps re-orientate if it is not. Anyway as predicated a south east asian version of Second Life came out a few weeks ago and I have been keeping [...]

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As usual I feel so guilty about not blogging as much as I should - partly due to just producing so much…starting to believe the new adage that someone mentioned to me a couple of years ago - “those who don’ t produce, blog” - that might muster up a comment or two
Anyway [...]

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Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets).
I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new [...]

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“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of [...]

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NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

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YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea. This was the first time [...]

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