Creativity

The Real Alternate Reality in Future Social Networks

Oct 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Divergence, Innovation, Media Personalizing, Personalization, Revolution, Second Life, Social Issues & Privacy, Virtual Reality, Virtual Worlds, Web 3.0

Still catching up with drafts and this one is more about my editing than my own crystal ball gazing. I love predictions about the way we will be interacting in the future especially when we are getting a little sniff of them in the present day, eg: web 3.0. So I selected, last month, some [...]

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Heritage brands washed away by web 2.0 Tsunami

Aug 12th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Interactive TV, Media Personalizing, Personalization, Production, Revolution, TV, Web 2.0

I was quite shocked when I heard the news that TOTP (Top of the Pops) is to close down after 42 years and some 2100 episodes. Is this the first of many major ‘heritage’ media brands that are just becoming irrelevant in today’s easy find, on-demand and share with everyone emerging media landscape? Will many [...]

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Putting the Space in Virtual - Second Life

Jul 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Events, Games, Media Personalizing, Personalization, Production, Second Life, Social Software, Story Telling, Virtual Reality

A quote to start off yet another Virtual World post…
“Nothing exists except atoms and empty space; everything else is opinion” Democritus (Greek philosopher, 460-370bc)

We live in a world where you don’t need to eat or drink, you cannot die or harm yourself, you can breathe underwater and you can fly? Add to this our [...]

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Social Synch TV. The Cross-Media Trigger

Jun 18th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Interactive TV, Interactivity, Media Personalizing, Metadata, Mobile, Personalization, Search, Social Software, TV, Web 2.0

What goes around comes around. Google picks up where many have failed in synchronising TV and web 2.0 - “Google developing social and interactive television applications for ‘mass personalization” is the ZDNET header.
About six years ago, just at the dawning of interactive TV in the UK a few companies were trotting their cross-media wares to [...]

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Second Life - The Creative Tool for the Masses

Jun 13th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Games, Innovation, Media Personalizing, On-demand, Personalization, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Reality

Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang. A digital stills or video camera and a computer in the right [...]

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Immersion - Ambient TV, Addictive MMORPG…

Jun 2nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Games, Innovation, Interactive TV, Media Personalizing, Mobile, On-demand, Personalization, Production, Second Life, Social Software, Story Telling, TV, Transformation

…and the never changing human.
Senor Hontar: “We must work in the world. The world is thus.”
Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it”
Final lines of the film ‘The Mission’
There have been several events this week that have focused my attention on the nature of immersion. Within AFTRS and [...]

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Alternate Reality Games in Virtual Spaces

May 27th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Distribution, Featured Articles, Games, Media Personalizing, Personalization, Production, Second Life, Social Software, Story Telling, Transformation, Virtual Reality, Web 2.0, Web 3.0

Ok the title sounds a little ’space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ’social play’ inside a virtual world and a great way to plan a Real World Alternate [...]

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Digital business models - myths, lies and DVD’s

May 14th, 2006 | By Gary Hayes | Category: Advertising, Creativity, Cross Media, Distribution, Events, Media Personalizing, On-demand, Production, Revolution, TV, Transformation

Just got back from leading the third LAMP lab in Perth (there will be more info about the great projects in the lab on the official site over the next few days) and I was also speaking at various multi-platform, digi distribution events - during which I caught up with a couple of NY Times [...]

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“Fanisodes” People Powered Entertainment

Apr 29th, 2006 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Innovation, Media Personalizing, Personalization, Revolution, Social Software, TV, Transformation

Ever since I line produced the ‘personalized’ interactive pilot of the L Word with the AFI and Showtime I have been keeping an eye on initiatives that Showtime have been trying out - many via the web given iTV, 3G and IPTV are still just coming out of the woods in US. It was fabulous [...]

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Milia 7 - Cross-Media Curators

Apr 11th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Events, Innovation, Production, TV, Transformation

Some more words of wisdom from Gary Carter CCO of Freemantle that should have been in a previous post. These are from the final q and a and even though the questions are a little shallow the answers offer a simple ‘manifesto’ for traditional producers looking down into the black hole of digital cross-media entertainment.
How [...]

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Milia 4 - and the winner is Progressive Media

Apr 8th, 2006 | By Gary Hayes | Category: Creativity, Events, Innovation, Interactive TV, Revolution, TV

Firstly there should have been a big award to Brian Seth Hurst for being a major part of making the International Interactive Emmy Awards happen - there have been far too many parochial, slightly sycophantic national interactive awards over the past 8 years or so. These awards, regardless of the quality of the projects, the [...]

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Milia 1 - The Transmedia Buzz

Apr 5th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Events, Innovation, Media Personalizing, Mobile, On-demand, Personalization, Production, Revolution, TV, Transformation

Will try, against all the odds, to blog a little about Mip and Milia while I am on the ground in Cannes at the moment. I am already two days behind but I hope to give a feel of what is happening over here. (BTW: The pictures are grabs from my 3G mobile phone, even [...]

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One small step for convergence

Mar 14th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Divergence, Innovation, Mobile, Revolution

Now don’t worry this blog is not turning into somekind of mobile review site - but I am in a ‘mobile-converged-device’ mode at the moment, combined with ‘media journey’ ontology - a sad mix. But without getting hung up on convergent or divergent semantics, here is a device (I shall reveal in a moment) that [...]

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