Divergence

Social Virtual Worlds from Google - It’s all about to change…oh and Facebook too…

Jul 9th, 2008 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Divergence, Innovation, Last Post, Metadata, Personalization, Virtual Worlds

I have mentioned several times in this blog about the next big steps in the metaverse and two of my key points spring to mind, 1) Integration with existing online ‘life’ tools and 2) a company with super deep pockets, Google. So without much fanfare or pomp or circumstance ‘Lively - perpetual beta‘ was sneakily [...]

Popularity: 5% [?]



What have you Got against my Bot!

Feb 18th, 2008 | By Gary Hayes | Category: Alternate Reality, Artificial Intelligence, Business, Devices, Divergence, Innovation, Media Personalizing, Metadata, Participatory Media, Social Software, Transformation, Virtual Worlds

I find this really interesting and a portent of the future. I am sure you remember the context to the films Bladerunner, chasing down sneeky renegade bots. Then there was AI with its ‘Flesh Fair’, (humans destroying orphaned robots), then the agents in Matrix, what is real and who is not etc: All come from [...]

Popularity: 10% [?]



Phase Two - TV & Design Brands and Virtual Worlds

Jan 18th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Second Life, Social Software, Transformation, Virtual Worlds, Web 3.0

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the [...]

Popularity: 19% [?]



Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

Popularity: 40% [?]



Personalized Home Entertainment and Human Behaviour

Nov 29th, 2006 | By Gary Hayes | Category: Cross Media, Devices, Distribution, Divergence, Events, Innovation, Interactive TV, Media Personalizing, Metadata, On-demand, Personalization, Revolution, Social Issues & Privacy, Social Software, TV

I did a short presentation at the Australian Communications Media Authority ICE conference last week. It was at the end of a plethora of panel presentations about regulation, media literacy, digital privacy and converged business models. There was also a range of keynotes that were pretty generic, about attitude to change eg: Steve Vamos (Microsoft [...]

Popularity: 22% [?]



The Real Alternate Reality in Future Social Networks

Oct 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Divergence, Innovation, Media Personalizing, Personalization, Revolution, Second Life, Social Issues & Privacy, Virtual Reality, Virtual Worlds, Web 3.0

Still catching up with drafts and this one is more about my editing than my own crystal ball gazing. I love predictions about the way we will be interacting in the future especially when we are getting a little sniff of them in the present day, eg: web 3.0. So I selected, last month, some [...]

Popularity: 24% [?]



TV property branded Virtual Worlds - the beginning

Sep 26th, 2006 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Divergence, Events, Games, Media Personalizing, Personalization, Portals, Revolution, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I was on a Portable Content Symposium panel last night “Content with your content? How the convergence of media is changing everything we know”. A fellow panelist Ean Thorley (Exec prod at MTV Australia) briefly referred to a new MTV virtual space Laguna Beach - when we started talking about the impact web 3.0 on [...]

Popularity: 23% [?]



Merged-Media Entertainment - where reality ends, virtuality begins

Jul 23rd, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Divergence, Events, Games, Media Personalizing, Revolution, Second Life, Story Telling, TV, Transformation, Virtual Reality

“Video games are another important medium. Our vision is to blur the lines between the virtual sports game world and the real sports game world. When you’re connected online, you can stay immersed in your game world and you don’t need to go to another device to see what’s going on in the real sports [...]

Popularity: 14% [?]



Cross Media now recognised by The Emmy’s

Jul 19th, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Divergence, Events, Revolution, TV, Transformation

Thanks to my friend Brian Seth Hurst for sending this to me and for almost single handedly changing the way Emmy Awards, for one, recognise emerging and I suppose emerged media. This article in LA times is one step on from my posts back in April about the first International Emmy Awards in Cannes - [...]

Popularity: 9% [?]



Game won and ‘Lost’ - the ‘experience’ producers

May 23rd, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Divergence, Games, Media Personalizing, Mobile, On-demand, Personalization, Revolution, Story Telling, TV

Thanks to Lost Remote’s steer on this one - There has been much discussion that the series ‘Lost’ has borrowed greatly from the gaming world - eg: the plainly titled Is Lost an Interactive Game. The essence of lost, the plethora of treasure hunts combined with RPG combined with tribal warfare combined with myth and [...]

Popularity: 14% [?]



Mags and eBay to become TV producers

Apr 20th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Divergence, Media Personalizing, On-demand, Personalization, TV, Targeting, Transformation

We are all familiar with the flood of ‘heritage’ media channels moving into on-demand and digital streaming video and audio distribution. TV channels make the most noise, then there is the tidal wave of user content, we have heard that radio, telcos and web portals of course are creating specific content for on-demand too. It [...]

Popularity: 4% [?]



SocioNet Advertising

Apr 19th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Divergence, Portals, Social Software, Targeting

It seems social networks and user generated content that pervades them is now most definitely the next advertising dollar frontier. As reported by MediaPost, MySpace is about to create TV programming around it’s uploaded videos and start to introduce major media buy within that.

The enormously popular social networking site is working on deals that, Gold [...]

Popularity: 4% [?]



Media Journeys Pt. 2 - Convergence

Apr 18th, 2006 | By Gary Hayes | Category: Cross Media, Divergence, Interactivity, Media Personalizing, Mobile, On-demand, Production, Revolution, TV

Another Milia-post break so I can add the next in the ‘Media Journeys’ episodes started a few weeks ago - epiposts? I had a seed sown (read: scribbled on the back of a programme!), during Milia, of a simple evolution of media and associated receiving devices. My diagrammatic excursion below is not intended as a [...]

Popularity: 11% [?]