Events

Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

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Personalized Home Entertainment and Human Behaviour

Nov 29th, 2006 | By Gary Hayes | Category: Cross Media, Devices, Distribution, Divergence, Events, Innovation, Interactive TV, Media Personalizing, Metadata, On-demand, Personalization, Revolution, Social Issues & Privacy, Social Software, TV

I did a short presentation at the Australian Communications Media Authority ICE conference last week. It was at the end of a plethora of panel presentations about regulation, media literacy, digital privacy and converged business models. There was also a range of keynotes that were pretty generic, about attitude to change eg: Steve Vamos (Microsoft [...]

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TV formats in Shared Spaces, Virtual “Big Brother”

Nov 7th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Events, Games, Production, Revolution, Second Life, TV, Virtual Reality, Virtual Worlds, Web 3.0

Been hit by a server hacker in London today so would have blogged about this earlier this morning! I have talked before about TV branded virtual worlds and what I called Merged-Media Entertainment, those strange synched and non synched, virtual/real cross-over entertainment formats that have great potential. Anyway the plot thickens as yet another [...]

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Human Testing - Tooheys, Cross-Media, ARG, Ad thing

Oct 15th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Cross Media, Events, TV, Targeting

Just sat here late on Saturday fine tuning some of those drafts I mentioned in the last post and an ad on SBS caught my attention. Some kind of scientist, feels ‘corporate video’esque’, stood over a dead naked body, bit weird, didn’t make sense in Aussie ad context (they are usually pretty opaque). Then it [...]

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Making money from social networks pt. 1

Oct 15th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Events, Media Personalizing, Personalization, Profiling, Social Issues & Privacy, Social Software, Targeting, Web 2.0, Web 3.0

Got a constipated blog draft situation - lots of half finished posts in the saved area. So to catch up I take a mouthful of wordpress ‘fibre’ and put these out slightly half baked, drafts to mentally move on. Oh the compromised nature of blogging! Its a shame because this particular one is the big [...]

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TV property branded Virtual Worlds - the beginning

Sep 26th, 2006 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Divergence, Events, Games, Media Personalizing, Personalization, Portals, Revolution, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I was on a Portable Content Symposium panel last night “Content with your content? How the convergence of media is changing everything we know”. A fellow panelist Ean Thorley (Exec prod at MTV Australia) briefly referred to a new MTV virtual space Laguna Beach - when we started talking about the impact web 3.0 on [...]

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Long time coming Apple?

Sep 15th, 2006 | By Gary Hayes | Category: Devices, Distribution, Events, Innovation, Mobile, Mobile TV, On-demand, Revolution, TV

One of those told you so moments and great to think one is ahead of the curve. Back in December 05 I blogged in a post entitled “Apple iHomeMediaCenter” about a few chats I had with Apple folk at the launch of the mac mini in San Fran in Jan 2005 and previously at 2002 [...]

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Merged-Media Entertainment - where reality ends, virtuality begins

Jul 23rd, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Divergence, Events, Games, Media Personalizing, Revolution, Second Life, Story Telling, TV, Transformation, Virtual Reality

“Video games are another important medium. Our vision is to blur the lines between the virtual sports game world and the real sports game world. When you’re connected online, you can stay immersed in your game world and you don’t need to go to another device to see what’s going on in the real sports [...]

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Putting the Space in Virtual - Second Life

Jul 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Events, Games, Media Personalizing, Personalization, Production, Second Life, Social Software, Story Telling, Virtual Reality

A quote to start off yet another Virtual World post…
“Nothing exists except atoms and empty space; everything else is opinion” Democritus (Greek philosopher, 460-370bc)

We live in a world where you don’t need to eat or drink, you cannot die or harm yourself, you can breathe underwater and you can fly? Add to this our [...]

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Cross Media now recognised by The Emmy’s

Jul 19th, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Divergence, Events, Revolution, TV, Transformation

Thanks to my friend Brian Seth Hurst for sending this to me and for almost single handedly changing the way Emmy Awards, for one, recognise emerging and I suppose emerged media. This article in LA times is one step on from my posts back in April about the first International Emmy Awards in Cannes - [...]

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Back to posting

Jul 10th, 2006 | By Gary Hayes | Category: Alternate Reality, Events, Games, Media Personalizing, Virtual Reality

Sorry for the big gap but I was leading the 4th and best (so far) LAMP (Australian Laboratory for Advavnced Media Production) live-in-lab for a week on Milson Island north of Sydney - which meant no processing cycles left to do this blog and a bunch of other things I needed to do! Here is [...]

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The Good, The Bad, The Ugly of Mobile

Jun 7th, 2006 | By Gary Hayes | Category: Events, Media Personalizing, Mobile, Personalization, Portals

Yesterday I chaired the Mobile Content World Australasia 2006 Conference in Sydney and moderated a couple of panels. I gave an opening (provocative as far as an industry conference goes) address and a few people have asked for copies. So as powerpoints were banned (by the switched-on Terrappin organisers), and as my notes eventually turned [...]

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Comment Spam

May 24th, 2006 | By Gary Hayes | Category: Events

Absolutely horrified that I accidently deleted about 600 comments in bulk - without realising there were real comments in there! Sorry folks! - but getting about 30 spam comments a day now…please re-comment if you can (not that I expect you too) and my backup was corrupted ;-(
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