Innovation

The Avatars Take Over the Asylum - Layered ‘Social’ Virtual Worlds

Jul 20th, 2008 | By Gary Hayes | Category: Innovation, Last Post, Media Personalizing, Transformation, Virtual Worlds, Web 3.0

Fed up with your avatar having to live inside a wall-garden world? Want to bring it out into the wider web to play? Well it seems a revolution is at hand, early days and a few notable services listed below, but keep your eyes peeled as virtual characters start to infiltrate our flat 2D web [...]

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Social Virtual Worlds from Google - It’s all about to change…oh and Facebook too…

Jul 9th, 2008 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Divergence, Innovation, Last Post, Metadata, Personalization, Virtual Worlds

I have mentioned several times in this blog about the next big steps in the metaverse and two of my key points spring to mind, 1) Integration with existing online ‘life’ tools and 2) a company with super deep pockets, Google. So without much fanfare or pomp or circumstance ‘Lively - perpetual beta‘ was sneakily [...]

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Innovating Global Social Media Experiences and Collaborative Entertainment Production

Jun 23rd, 2008 | By Gary Hayes | Category: Cross Media, Featured Articles, Innovation, LAMP, Media Personalizing, Participatory Media, Speaking

As promised a rough transcript of a presentation I gave as part of the Digital Content Session at the Trilateral KANZ Broadband Summit in Seoul on 19 June 2008. It looks at the emerging nature of Social Media Entertainment but focuses on how creative professionals can keep up with ‘the crowd’. Covers how Film, TV [...]

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Seoul Sisters - Gary speaking for Oz at Korean Summit

Jun 4th, 2008 | By Gary Hayes | Category: Brands, Business, Companies, Conference, Creativity, Cross Media, Events, Innovation, LAMP, Participatory Media, Speaking, Web 2.0, Web 3.0

Gary Hayes will be speaking and representing LAMP and AFTRS at the The 2008 KANZ Australia Korea New Zealand Broadband Summit on 19-20 June 2008 in Seoul, Korea.
The ten or so Australian speakers at the two day summit will be led by Senator the Hon Stephen Conroy, Minister for Broadband, Communications and the Digital Economy [...]

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The Format Generator v0.1a

Apr 19th, 2008 | By Gary Hayes | Category: Innovation, Locative, Media Personalizing, Metadata, Participatory Media, Personalization, Search, Transformation

A nice little toy to play with down below which has resulted from a few recent think streams. I have been thinking hard about the potential millions of formats that can be created by mashing the many traditional media forms with even more new media forms - endless combinations of genre, platform, structure, intention and [...]

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3XPosts - Ad Love, Online Ads and iPhone SDK

Mar 11th, 2008 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Devices, Innovation, Media Personalizing, Participatory Media, SDK, Social Networks, TV, bloguilt, iphone

Three more quick cross posts from LAMP Watercooler - yes feeling guilty already!
Bring the Love Back
We have seen a lot of videos about the changing media environment but this one nearly a year old, slipped through the net. So just been to a great business, Trans-Tasman lunch and Tony Surtees who was speaking about [...]

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What have you Got against my Bot!

Feb 18th, 2008 | By Gary Hayes | Category: Alternate Reality, Artificial Intelligence, Business, Devices, Divergence, Innovation, Media Personalizing, Metadata, Participatory Media, Social Software, Transformation, Virtual Worlds

I find this really interesting and a portent of the future. I am sure you remember the context to the films Bladerunner, chasing down sneeky renegade bots. Then there was AI with its ‘Flesh Fair’, (humans destroying orphaned robots), then the agents in Matrix, what is real and who is not etc: All come from [...]

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1 MR Killer App, 2 iPhone Home 3 Mirror Mirror

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Devices, Innovation, Mixed Reality, Mobile, On-demand, Virtual Reality, Virtual Worlds, Web 3.0, iphone, viral

1 Mixed Reality Killer App
OK a ‘give us your comment’ competition. Below an oldie but goody clip from CeBit 2006 but what do you think is the main killer application for this particular synchronous interface? - (no sneaking ideas by reading the hundreds of comments on it’s YouTube page!).
2 iPhone Home

Above ‘me browsing the lamp [...]

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The Mixed Reality Perfect Storm

Jun 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Innovation, Mixed Reality, Production, Revolution, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of [...]

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My Virtual World Brand Talks and Comparative Data

Apr 27th, 2007 | By Gary Hayes | Category: Brands, Cross Media, Events, Games, Innovation, Media Personalizing, Mixed Reality, Portals, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Worlds, Web 2.0, Web 3.0

The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Alternate Media Distribution Games - 03 Milia 2007 Vignettes

Apr 19th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Games, Innovation, Interactive TV, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Second Life, Social Issues & Privacy, Social Software, Story Telling, TV, Virtual Worlds

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea. This was the first time [...]

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Brest Feeding the Media - 02 Milia 2007 Vignettes

Apr 18th, 2007 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Events, Innovation, Media Personalizing, On-demand, Portals, Production, Revolution, Social Software, TV, Targeting, Transformation, Virtual Worlds

(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I suppose that’s the nature of blogs!) – and also there is very little time to sit back and write this stuff [...]

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