Innovation

The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

Popularity: 22% [?]



Phase Two - TV & Design Brands and Virtual Worlds

Jan 18th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Second Life, Social Software, Transformation, Virtual Worlds, Web 3.0

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the [...]

Popularity: 19% [?]



The Longest Gap

Jan 11th, 2007 | By Gary Hayes | Category: Innovation, Media Personalizing, On-demand, Personalization, Second Life, TV, Virtual Worlds, Web 3.0

Well, it has been the longest gap (over a month) in posting on this blog since I started - and the guilt has been unbearable! I blame it on a mixture of end of year, the slow Australian January (summer), ‘no real news’ syndrome, designing and developing Second Life commercial launches and waiting for something [...]

Popularity: 14% [?]



Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

Popularity: 40% [?]



Personalized Home Entertainment and Human Behaviour

Nov 29th, 2006 | By Gary Hayes | Category: Cross Media, Devices, Distribution, Divergence, Events, Innovation, Interactive TV, Media Personalizing, Metadata, On-demand, Personalization, Revolution, Social Issues & Privacy, Social Software, TV

I did a short presentation at the Australian Communications Media Authority ICE conference last week. It was at the end of a plethora of panel presentations about regulation, media literacy, digital privacy and converged business models. There was also a range of keynotes that were pretty generic, about attitude to change eg: Steve Vamos (Microsoft [...]

Popularity: 22% [?]



Cross-Media - What Audiences Want

Nov 13th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Cross Media, Distribution, Featured Articles, Innovation, Interactive TV, Mobile, Mobile TV, On-demand, Production, Social Software, Story Telling, TV, Web 2.0

Just spotted my old collegues Matt Locke and Frank Boyd launching another series of 360 lab initiatives at the BBC. Not much has changed since the labs of 2000 and earlier, when EXACTLY to the day, six years ago I was presenting slides including those on this post to wannabee cross-media BBC producers. Incidentally I [...]

Popularity: 33% [?]



The Real Alternate Reality in Future Social Networks

Oct 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Divergence, Innovation, Media Personalizing, Personalization, Revolution, Second Life, Social Issues & Privacy, Virtual Reality, Virtual Worlds, Web 3.0

Still catching up with drafts and this one is more about my editing than my own crystal ball gazing. I love predictions about the way we will be interacting in the future especially when we are getting a little sniff of them in the present day, eg: web 3.0. So I selected, last month, some [...]

Popularity: 24% [?]



Long time coming Apple?

Sep 15th, 2006 | By Gary Hayes | Category: Devices, Distribution, Events, Innovation, Mobile, Mobile TV, On-demand, Revolution, TV

One of those told you so moments and great to think one is ahead of the curve. Back in December 05 I blogged in a post entitled “Apple iHomeMediaCenter” about a few chats I had with Apple folk at the launch of the mac mini in San Fran in Jan 2005 and previously at 2002 [...]

Popularity: 18% [?]



Virtual Worlds, Web 3.0 and Portable Profiles

Aug 27th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Featured Articles, Games, Innovation, Media Personalizing, Metadata, Personalization, Portals, Profiling, Revolution, Second Life, Social Software, Targeting, Virtual Reality, Web 2.0, Web 3.0

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s. From [...]

Popularity: 18% [?]



Second Life - The Creative Tool for the Masses

Jun 13th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Games, Innovation, Media Personalizing, On-demand, Personalization, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Reality

Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang. A digital stills or video camera and a computer in the right [...]

Popularity: 27% [?]



Immersion - Ambient TV, Addictive MMORPG…

Jun 2nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Games, Innovation, Interactive TV, Media Personalizing, Mobile, On-demand, Personalization, Production, Second Life, Social Software, Story Telling, TV, Transformation

…and the never changing human.
Senor Hontar: “We must work in the world. The world is thus.”
Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it”
Final lines of the film ‘The Mission’
There have been several events this week that have focused my attention on the nature of immersion. Within AFTRS and [...]

Popularity: 100% [?]



The Personalization of Second Life

May 20th, 2006 | By Gary Hayes | Category: Alternate Reality, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Issues & Privacy, Social Software, Story Telling, Transformation, Web 2.0, Web 3.0

What is driving the current shared, participatory virtual spaces? Giving audiences seemingly unlimited personalization and social structure, means big business, if it can be contained within a walled garden where everything you do is chargeable. A phenomenal strategy driving all web 2.0 services at the moment. Second life now with 200 000 plus subscribers and [...]

Popularity: 9% [?]



TV360 - NBC Cross-Media Futures

May 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Innovation, Interactive TV, Media Personalizing, Mobile, Production, Story Telling, TV

Great to see my old friend Jon Dakss now running the iTV roost at NBC New Media. Jon was a pioneer in interactive development when he introduced me and the BBC to Watchpoint’s Storyteller a few years ago. Storyteller was something ahead of its time (still) as apart from the basic single screen multi iTV [...]

Popularity: 15% [?]