Interactivity

Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Featured Articles, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two [...]

Popularity: 11% [?]



Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Nothing really changes on the slow on-ramp

Aug 5th, 2006 | By Gary Hayes | Category: Advertising, Distribution, Interactivity, On-demand, Revolution, TV, Transformation

After presenting at various ‘future of the industry’ type events I regularly get told that we have heard it all before, and nothing ever changes. My answer is that ‘this’ change is permanent and like all natural and permanent changes it is often undetected on a day to day basis. Look back to the [...]

Popularity: 9% [?]



Social Synch TV. The Cross-Media Trigger

Jun 18th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Interactive TV, Interactivity, Media Personalizing, Metadata, Mobile, Personalization, Search, Social Software, TV, Web 2.0

What goes around comes around. Google picks up where many have failed in synchronising TV and web 2.0 - “Google developing social and interactive television applications for ‘mass personalization” is the ZDNET header.
About six years ago, just at the dawning of interactive TV in the UK a few companies were trotting their cross-media wares to [...]

Popularity: 27% [?]



Media Journeys Pt. 2 - Convergence

Apr 18th, 2006 | By Gary Hayes | Category: Cross Media, Divergence, Interactivity, Media Personalizing, Mobile, On-demand, Production, Revolution, TV

Another Milia-post break so I can add the next in the ‘Media Journeys’ episodes started a few weeks ago - epiposts? I had a seed sown (read: scribbled on the back of a programme!), during Milia, of a simple evolution of media and associated receiving devices. My diagrammatic excursion below is not intended as a [...]

Popularity: 11% [?]



“Slow down you move too fast

Feb 25th, 2006 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Innovation, Interactivity, Metadata, On-demand, Personalization, Production, Profiling, TV, Targeting

…you gotta make the adverts last”. (you have to sing/think that in Simon and Garfunkel mode of course). In a world of on-demand - whether via (1) synch’d Personal Digital Recorder (eg: iPod, PSP), (2) broadcast capture (DVR, TiVo) or (3) straight forward server pull (cable, dsl, broadband) - advertising as we currently know it [...]

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Personalized Internet

Jan 15th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Divergence, Interactivity, Media Personalizing, Metadata, Mobile, On-demand, Personalization, Production, Revolution, Transformation

A great article from Teckrati entitled “The Personal Internet Will Subsume Mobile Internet Assumptions” that talks about a new paradigm, that of the personalized internet, particularly from a mobile perspective. As we know mobile devices at the moment are the most personal in that they ‘live’ with you and contain most of your personal information [...]

Popularity: 3% [?]



Microsoft Target You

Jan 13th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Innovation, Interactivity, Media Personalizing, Metadata, Personalization, Portals, Profiling, TV, Targeting

Google, Yahoo! and Microsoft (The big three) are relatively open in recent posts about the fact that behavioural targeting & personalization is now high on their agenda and part of an on-going strategy. Microsoft’s press announcement yesterday was picked up in MediaPost, amongst many others, their plans to follow up on Bill Gates’s CES [...]

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It’s Raining TV

Jan 11th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Interactive TV, Interactivity, Media Personalizing, Metadata, Mobile, On-demand, Personalization, Portals, Search, TV, Transformation

All this in the last week only - my head hurts trying to track it all! In case you haven’t noticed TV and video being made easily available for commercial download over the internet is continuing unabated. Since its early beginnings in the last quarter of last year things are really starting to accelerate, on [...]

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Personalized narratives

Jan 6th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Interactivity, Media Personalizing, Metadata, Personalization, Production, Profiling, Revolution, Social Software, Story Telling, Transformation

One of my resolutions this year is to blog more about actual personalized services rather than looking too much at the easy target of emerging trends, mostly dominated by US companies launching obvious services based on new technology enablers. I have posted before about personalizing the experience at service (read: interactive package) level and the [...]

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Yahoo! The Program Maker

Jan 2nd, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Interactive TV, Interactivity, Media Personalizing, On-demand, Portals, Production, Revolution, TV, Transformation

Within hours of a prediction in the last post that one of the online giants would start to deliver TV-like shows over the internet I find a report “…Reality series pilot to be broadcast on the internet” in the San Francisco chronicle. The article points out that Yahoo! is starting to dip its toes into [...]

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2006 Predictions

Jan 1st, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Games, Innovation, Interactivity, Media Personalizing, Metadata, On-demand, Personalization, Portals, Revolution, Search, Social Software, Story Telling, TV, Targeting, Transformation

HAPPY NEW YEAR EVERYONE!
So I made it through the end of year celebs, family and big ‘life’ changes that inevitably seem to happen to me around this time – and here I heads down and almost back into the blogosphere. What to start the year with? Well I missed the end of year upsum (due [...]

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Courage to go cross-media

Dec 14th, 2005 | By Gary Hayes | Category: Cross Media, Innovation, Interactivity, On-demand, Production, Story Telling, Transformation

Realtime (and OnScreen) a journal looking at performance, dance, music, digital and the visual arts have published an interview my cohort from LAMP Peter Giles and I did a few weeks ago. Always interested in which bits Karen Pearlman decided to pull out of the ‘chat’. Anyway you can go to the article here or [...]

Popularity: 2% [?]