Aug 262010
 

“We live in extraordinary times and the last five years particularly, a renaissance of storytelling. We are, as we were pre-printing press days when we equally shared, enhanced and distributed the fragments of our engaging stories. Today’s technology has delivered a new spirit of connectivity, a democratisation of story given back to the ‘many’. Storytelling not at walking speed but the speed of light. You equipped to deal with this?”

OK enough opening fluff and straight to the point. I was having a chat yesterday with a colleague at Screen Australia trying to answer a simple question. Cue music…

If you have a story project, that’s a little bit ‘strange’, who ya gonna call?

Magic Point Maroubra LX3 dBW 26

Not Fearing to Tread - Photo cc GHayes

(Strange = new format, transmedia, innovative, social, game-like, fragmented.) If you have a film and TV project and you need assistance to develop the script, help with the production, work through the characterisations, get advice on Red or 3D etc: there are a zillion consultants, vocational educational courses and many willing wannabe advisors to draw on. Film, Radio & TV particularly have 100+ years of maturity so it is also pretty easy to incrementally innovate, floating in watertight boats on tried and tested waters. Sadly the options for story rich projects that fall outside the straight and narrow linear path, have a more difficult time.

To be professionally guided or get the skills to create new storytelling formats you can

  1. Get in touch with professional agencies already doing this stuff. But they are often rather busy making ends meet and engrossed in ‘transmedia’ marketing big budget or existing story brands to really give you the time and advice you need.
  2. Find a traditional academic ‘digital story – type’ course (marketed as a world first)¬†in your local area. Spend 6 months or longer working with ‘we need to do this stuff’ academics and theorists or at best, passionate aggregators of the best ‘new story’ project trailers masquerading as educational case studies. Also these course tend to be trials and under resourced – erm not the views of me with lecturer hat on, local employers ūüėČ
  3. Find a local specialist individual who ‘seems’ to know about this new space – very few good experienced, passionate folk about and also a bit hit and miss.
  4. Seek out a handful of seminars, short workshops or networking events around the world. There are actually very few and they are often of the evangelising vs really getting down to nitty gritty ‘storytelling’ processes.

So here we are, a great dawning of transmedia storytelling, innovative new services and products yet still no true, deep development initiatives? Academia and industry either too money-busy, unable to take risk or focused on the past to really fill in this void?

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Sep 222009
 

I have been lucky to know Jim Shomos for nearly five years over here in Oz. The first time I met him I was actually mentoring him at a two day networking event in Melbourne and he had a new project called ‘Forget the Rules‘. Like most ‘pushing-the-envelope’ project discussions¬†at these emergent media development labs around the world, they tend towards a list of ‘feature wish lists, bells and whistles’ that are unlikely to see the light of day – not because they are particularly blue sky but more about the time, effort and funding required to get perceived ‘unknowns’ off the ground. So I was delighted to see Jim and his colleague Paul Baiguerra¬†persevere ¬†during 2004/5 and create this first, notable innovative production.

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Aug 282009
 

Was going to call this Augmented Reality Story Environments but…:)

It is fascinating to see how quickly Augmented Reality (AR) is permeating our lives and the blogosphere. But what will the mass adoption of mobile devices that allow you to layer ‘virtual story worlds’ over the real world mean for new forms of entertainment & marketing? Also what will it mean when celebrities and audience/users, begin to merge – avatars appearing in broadcast TV and film/gamestars composited into our homes?

angelina_ar

I have posted about the cross-reality evolution over the last 3 years on this blog under a general mixed-reality umbrella. Now we have every blogger & journalist talking about their AR engaged iPhone, DSi, PSP or smart mobile as if they have discovered some advanced alien technology. But is it really is a game changer, a new playground for storytellers? A window to another world at one end through to a simple layered utility at the other. Actors and fantasy characters deliver lines, embedded in real world scenes, you find the hidden virtual treasure, the historical or future backstories and clues, video, sound, images – even fellow ‘players’ morph into strange aliens or dissapear, you leave red herrings or leave help for other players the possiblities, endless.

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Jul 302009
 

Running the Australian Laboratory for Advanced Media production I often have to provide a broad contextual background (as well as detailed insights!) to many of our seminars and labs. Over the past few months I have presented across a range of topics suggested in the blog title and lucky for some these have been captured in video form! So the player below contains (for now) seven separate presentations, a mix of free informal evening ones through to more formal full day workshop intros. The video production value is variable so I add the audio only versions at the bottom too and there are links to the other many great speakers at each session, detailed below the video box. These are unedited and contain the usual umms, arrs, errors, coughs & pregnant pauses, oh and I hope some great content. All are 16by9 apart from the serious games in 4by3, Enjoy

  1. SOCIALIZED TV 2.0 Р17m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  2. GAMES: SERIOUSLY Р35m © Gary Hayes (slideshares here)
  3. VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA Р42m © Gary Hayes (slideshares here)
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA Р13m (slideshares here) © Gary Hayes
  5. FREE AND EASY (seminar intro) Р10m © Gary Hayes
  6. IPTV FUTURES Р20m © William Cooper Head of Informitv (live Skype video interview with Gary Hayes)
  7. MULTIPLATFORM INNOVATIONS Р22m © Giancarlo A. Mori Senior Vice President, ANIMALLOGIC Interactive. (live Skype video intro interview with Gary Hayes)

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