Last Post

Games and Virtual Worlds: a new frontier of experience

Sep 23rd, 2008 | By Gary Hayes | Category: Education, Last Post, Virtual Worlds, Web 3.0

OK I had better blog this ‘press release‘ copied below which quotes me, but also as I am heavily involved in the creation of these courses and still running LAMP (the innovation unit at AFTRS). Frankly it is one of the best things to happen in Australian industry education for the last three years that [...]

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Social Media Extinct-tertainment

Sep 23rd, 2008 | By Gary Hayes | Category: Alternate Reality, Games, Last Post, Social Media

(short LAMP watercooler cross post)
…and we are all encouraged to be a part of the demise of mankind for a few months starting on October 6th. I suggest you join the facebook group which will keep you up to date with events. Feed your experiences into your blog/s, find wiki’s tracking events then contribute and [...]

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Watercooler XPosts: Webflock, Facespooks, MultiPlaces, Ubiquity, DS-10, Emily

Sep 9th, 2008 | By Gary Hayes | Category: Last Post

A selection of mini posts I did in the last few weeks on the slightly 101 LAMP Watercooler blog…
Will they Flock to Electric Sheep’s SVW Browser?
Interesting enterprise development from California based, Electric Sheep Company (notable for doing branded developments across virtual worlds like There.com and Second Life) as well as cross-over, mixed reality gigs like [...]

Popularity: 2% [?]



Social Media Entertainment, Cool or Too Hot to Handle?

Sep 2nd, 2008 | By Gary Hayes | Category: Alternate Reality, Cross Media, LAMP, Last Post, On-demand, Participatory Media, Social Media, TV, viral

Hats off to the producers, Ellenor and Marcus, of this social, cross-media show. Scorched - Australia’s first ‘what-if’ disaster telemovie with a few enhancements. Did they get their fingers burnt, is it really over and was it a little too scarey?

As I have mentioned before in various articles sized posts on this blog and my [...]

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The Power of ‘Our’ Machinima

Sep 1st, 2008 | By Gary Hayes | Category: Last Post, Media Personalizing, Participatory Media, Virtual Worlds

Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment but now, like many millions around [...]

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“A Few Lives Left” for Poor Research into Virtual Worlds

Aug 24th, 2008 | By Gary Hayes | Category: Last Post, Marketing, Media Personalizing, Virtual Worlds

The Sydney Morning Herald, and a few blogs who should know better, continue the tiresome trend of metaverse and specifically Second Life bashing. Asher Moses ( decided to run a recent item based loosely on a few lines of an old bit of research from a PhD student looking at the potential of Virtual Reality [...]

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The Avatars Take Over the Asylum - Layered ‘Social’ Virtual Worlds

Jul 20th, 2008 | By Gary Hayes | Category: Innovation, Last Post, Media Personalizing, Transformation, Virtual Worlds, Web 3.0

Fed up with your avatar having to live inside a wall-garden world? Want to bring it out into the wider web to play? Well it seems a revolution is at hand, early days and a few notable services listed below, but keep your eyes peeled as virtual characters start to infiltrate our flat 2D web [...]

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Speaking at - Ad Marketing Summit 08: Unlocking Excellence

Jul 17th, 2008 | By Gary Hayes | Category: Advertising, Last Post, Marketing, Media Personalizing, Speaking

I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:

Unleashing the power of brand experience
The Consumer is King – forecasts and trends of tomorrow’s consumer
Creativity techniques to become an [...]

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Professional Music Creation becomes Social

Jul 16th, 2008 | By Gary Hayes | Category: Last Post, Media Personalizing, Music Indie, Production, Social Media

I think it is fantastic when creative people, who have been traditionally forced by scarcity of distribution and BIG media stranglehold on markets to play by others rules, start to forge their own future regardless of corporations. Known as the Queen of the Indies in the UK (thanks Paul Bennun for that label) Imogen Heap [...]

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The Future of…well what? Consultant waffle?

Jul 16th, 2008 | By Gary Hayes | Category: Last Post, Marketing, Media Personalizing

Interesting. I have a screen here at work spiting out various random on the spot blog posts from the Future of Media Summit . Looking at the themes and points coming out forcibly takes me back to the mid to late 90s and even earlier. At today’s conference there is lots of discussion about how [...]

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Google Lively Machinima Potential

Jul 10th, 2008 | By Gary Hayes | Category: Last Post, Virtual Worlds, Web 3.0

Although this new soon to be ubiquitous virtual world is not as vastly customisable as Second Life it has some nice useful, linear machinima features such as the rather quaint preset animations and its obvious cartoon aesthetic. I just put together a quick sequence of some of the ’solo’ animations of the toons up onto [...]

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Social Virtual Worlds from Google - It’s all about to change…oh and Facebook too…

Jul 9th, 2008 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Divergence, Innovation, Last Post, Metadata, Personalization, Virtual Worlds

I have mentioned several times in this blog about the next big steps in the metaverse and two of my key points spring to mind, 1) Integration with existing online ‘life’ tools and 2) a company with super deep pockets, Google. So without much fanfare or pomp or circumstance ‘Lively - perpetual beta‘ was sneakily [...]

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Talk: The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds

Jul 1st, 2008 | By Gary Hayes | Category: Conference, Last Post, Law, Social Issues & Privacy, Speaking, Virtual Worlds

The slides below are from a presentation I did last week at the Monash Law Chambers as part of a four speaker mix on Law and Regulation of Virtual Worlds. The embed below has just been elevated as a slideshare featured presentation - so goes to show what a catchy title will do. I co-presented [...]

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