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Speaking at - Ad Marketing Summit 08: Unlocking Excellence

Jul 17th, 2008 | By Gary Hayes | Category: Advertising, Last Post, Marketing, Media Personalizing, Speaking

I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:

Unleashing the power of brand experience
The Consumer is King – forecasts and trends of tomorrow’s consumer
Creativity techniques to become an [...]

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Professional Music Creation becomes Social

Jul 16th, 2008 | By Gary Hayes | Category: Last Post, Media Personalizing, Music Indie, Production, Social Media

I think it is fantastic when creative people, who have been traditionally forced by scarcity of distribution and BIG media stranglehold on markets to play by others rules, start to forge their own future regardless of corporations. Known as the Queen of the Indies in the UK (thanks Paul Bennun for that label) Imogen Heap [...]

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The Future of…well what? Consultant waffle?

Jul 16th, 2008 | By Gary Hayes | Category: Last Post, Marketing, Media Personalizing

Interesting. I have a screen here at work spiting out various random on the spot blog posts from the Future of Media Summit . Looking at the themes and points coming out forcibly takes me back to the mid to late 90s and even earlier. At today’s conference there is lots of discussion about how [...]

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Google Lively Machinima Potential

Jul 10th, 2008 | By Gary Hayes | Category: Last Post, Virtual Worlds, Web 3.0

Although this new soon to be ubiquitous virtual world is not as vastly customisable as Second Life it has some nice useful, linear machinima features such as the rather quaint preset animations and its obvious cartoon aesthetic. I just put together a quick sequence of some of the ’solo’ animations of the toons up onto [...]

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Social Virtual Worlds from Google - It’s all about to change…oh and Facebook too…

Jul 9th, 2008 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Divergence, Innovation, Last Post, Metadata, Personalization, Virtual Worlds

I have mentioned several times in this blog about the next big steps in the metaverse and two of my key points spring to mind, 1) Integration with existing online ‘life’ tools and 2) a company with super deep pockets, Google. So without much fanfare or pomp or circumstance ‘Lively - perpetual beta‘ was sneakily [...]

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Talk: The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds

Jul 1st, 2008 | By Gary Hayes | Category: Conference, Last Post, Law, Social Issues & Privacy, Speaking, Virtual Worlds

The slides below are from a presentation I did last week at the Monash Law Chambers as part of a four speaker mix on Law and Regulation of Virtual Worlds. The embed below has just been elevated as a slideshare featured presentation - so goes to show what a catchy title will do. I co-presented [...]

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Law and Regulation of Virtual Worlds Seminar, ‘me talk…’

Jun 23rd, 2008 | By Gary Hayes | Category: Last Post, Law, Speaking, Virtual Worlds, Web 3.0

For those folk who fancy a trip down to Monash University Law Chambers on Wednesday 25 June and who want to see where ‘Underbelly’ meets Social Virtual Worlds and Online Games well we have just the seminar for you. My opening talk’s title “The Sex, the Violence and the Dirty Money: The Truth about Social [...]

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