Lead Article

The Future of Social Media Entertainment

Oct 26th, 2008 | By Gary Hayes | Category: Advertising, Brands, Lead Article, Media Personalizing, Social Media, Web 2.0

I gave an early 9-10.15am keynote presentation to the trendy young filmmaker folk at SPAA fringe on Saturday. It was received well by all who I spoke to and on the grapevine. It built on the many case studies shown by Peter Broderick in his two sessions highlighting a range of filmmakers selling DVDs off [...]

Popularity: 3% [?]


Video: Cinematic Game Renaissance - Game Now Leading Film?

Sep 28th, 2008 | By Gary Hayes | Category: Featured Articles, Games, Lead Article, Media Personalizing, Production

Have we reached a tipping point - with many more user hours spent with games than films are they now more culturally relevant (as in our cultures are saturated with them)? With most films having ‘game-like’ story arcs and, at the last count, nearly 80 films with stories based on game titles in production [...]

Popularity: 4% [?]