Marketing

Marketing to New XBox Experience and PS3 Home Avatars

Oct 10th, 2008 | By Gary Hayes | Category: Advertising, Games, Last Post, Marketing, Media Personalizing, Portals, Targeting, Virtual Worlds

Interesting times ahead - the Console space finally collides with the Social Virtual World space as Sony and Microsoft race to be first to offer non-closed beta, ’social (read: commercial) virtual world’ front ends to their ‘trojan horse’ consoles. Will they start to reap the benefits of a very large installed user base as both [...]

Popularity: 1% [?]


“A Few Lives Left” for Poor Research into Virtual Worlds

Aug 24th, 2008 | By Gary Hayes | Category: Last Post, Marketing, Media Personalizing, Virtual Worlds

The Sydney Morning Herald, and a few blogs who should know better, continue the tiresome trend of metaverse and specifically Second Life bashing. Asher Moses ( decided to run a recent item based loosely on a few lines of an old bit of research from a PhD student looking at the potential of Virtual Reality [...]

Popularity: 3% [?]


Speaking at - Ad Marketing Summit 08: Unlocking Excellence

Jul 17th, 2008 | By Gary Hayes | Category: Advertising, Last Post, Marketing, Media Personalizing, Speaking

I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:

Unleashing the power of brand experience
The Consumer is King – forecasts and trends of tomorrow’s consumer
Creativity techniques to become an [...]

Popularity: 5% [?]


The Future of…well what? Consultant waffle?

Jul 16th, 2008 | By Gary Hayes | Category: Last Post, Marketing, Media Personalizing

Interesting. I have a screen here at work spiting out various random on the spot blog posts from the Future of Media Summit . Looking at the themes and points coming out forcibly takes me back to the mid to late 90s and even earlier. At today’s conference there is lots of discussion about how [...]

Popularity: 5% [?]


This Blog - Top Ten Marketing in Australia?!

Jun 8th, 2008 | By Gary Hayes | Category: Awards, Brands, Marketing

We all love lists, funniest, most influential, biggest money earners, largest…and especially top tens/fifties. So it came as a little surprise to find Personalizemedia in the top ten marketing blogs for Australia on Julian Coles ‘Adspace Pioneers’ blog. Personalizemedia was never really set-up as being a traditional marketing blog but more to do with the [...]

Popularity: 6% [?]