Media Personalizing

Playstation 3 Home First Use In Videos

Dec 14th, 2008 | By Gary Hayes | Category: Games, Marketing, Media Personalizing, Social Media, Virtual Worlds

I haven’t been able to log into Sony’s PS3 home yet but have been fascinated in the trickle of videos onto YouTube showing first usage in the past two days. There are many posts over the last 2 years about PS3Home on this blog and it is great to finally see it come out of [...]

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When the Economy Gets Rough, Virtual Worlds Get Growing

Dec 11th, 2008 | By Gary Hayes | Category: Advertising, Business, Last Post, Media Personalizing, Virtual Worlds

…and a little end of 2008 Virtual Worlds, State of Play…

Just back from a short break in the lovely town of Broome in NW Australia (my pics). It was interesting being disconnected from ‘the cloud’ but in the process having a few ‘virtual experiential’ moments. One of these was watching the controversial film ‘Australia’ in [...]

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The Dawn of Mixed Reality and it’s Participatory Audience

Nov 12th, 2008 | By Gary Hayes | Category: Blended Reality, Cross Reality, Games, Interactive TV, LAMP, Last Post, Media Personalizing, Mixed Reality, Virtual Reality, Web 3.0

What is Mixed Reality, why is it relevant and has TV become it’s background medium of choice for larger numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of commercial TV. How will TV survive in a world where [...]

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The Future of Social Media Entertainment

Oct 26th, 2008 | By Gary Hayes | Category: Advertising, Brands, Lead Article, Media Personalizing, Social Media, Web 2.0

I gave an early 9-10.15am keynote presentation to the trendy young filmmaker folk at SPAA fringe on Saturday. It was received well by all who I spoke to and on the grapevine. It built on the many case studies shown by Peter Broderick in his two sessions highlighting a range of filmmakers selling DVDs off [...]

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Inching Towards the live Web 3.0 - Layered Social Virtual Worlds

Oct 22nd, 2008 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Last Post, Layered Virtual Worlds, Media Personalizing, Social Media, Web 3.0

OK you should have spotted quite a few characters living on this post :)  Originally there were ‘video-real’ talking, salesy character centered on the page courtesy of CLIVEvideo but I still talk about them more below.

A few months ago I blogged about the new kid on the intranet block, those  ‘layered’ social virtual worlds. Quite [...]

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My Upcoming Presentations - SPAA Fringe, SPAA, DebateIT, Social Networking and more…

Oct 15th, 2008 | By Gary Hayes | Category: Events, Media Personalizing, personal

Been a bit lapse in not posting other talks I have been giving around Oz so these are just in time. A range from Cross-Social-Media, Mixed Reality, Games/Film and the Creative Web…

Thursday 23rd October, 2008  - DebateIT: All the web’s a stage!
Join us as we debate whether the internet is helping unleash creativity. What opportunities [...]

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Australia’s Top 10 Media and Marketing Blogs - AdAge

Oct 11th, 2008 | By Gary Hayes | Category: Advertising, Awards, Last Post, Media Personalizing, Social Media

There have been a few lists published in blogs and mags recently attempting to filter out the most reputable marketing and/or media Australian blogs but which one should we pay most attention too, if any?
I was surprised when this (personalizemedia) ‘rather personal’ intermittent blog appeared 9th place on the local Australian Adspace’s list back in [...]

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Marketing to New XBox Experience and PS3 Home Avatars

Oct 10th, 2008 | By Gary Hayes | Category: Advertising, Games, Last Post, Marketing, Media Personalizing, Portals, Targeting, Virtual Worlds

Interesting times ahead - the Console space finally collides with the Social Virtual World space as Sony and Microsoft race to be first to offer non-closed beta, ’social (read: commercial) virtual world’ front ends to their ‘trojan horse’ consoles. Will they start to reap the benefits of a very large installed user base as both [...]

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Video: Cinematic Game Renaissance - Game Now Leading Film?

Sep 28th, 2008 | By Gary Hayes | Category: Featured Articles, Games, Lead Article, Media Personalizing, Production

Have we reached a tipping point - with many more user hours spent with games than films are they now more culturally relevant (as in our cultures are saturated with them)? With most films having ‘game-like’ story arcs and, at the last count, nearly 80 films with stories based on game titles in production [...]

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The Power of ‘Our’ Machinima

Sep 1st, 2008 | By Gary Hayes | Category: Last Post, Media Personalizing, Participatory Media, Virtual Worlds

Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment but now, like many millions around [...]

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“A Few Lives Left” for Poor Research into Virtual Worlds

Aug 24th, 2008 | By Gary Hayes | Category: Last Post, Marketing, Media Personalizing, Virtual Worlds

The Sydney Morning Herald, and a few blogs who should know better, continue the tiresome trend of metaverse and specifically Second Life bashing. Asher Moses ( decided to run a recent item based loosely on a few lines of an old bit of research from a PhD student looking at the potential of Virtual Reality [...]

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The Avatars Take Over the Asylum - Layered ‘Social’ Virtual Worlds

Jul 20th, 2008 | By Gary Hayes | Category: Innovation, Last Post, Media Personalizing, Transformation, Virtual Worlds, Web 3.0

Fed up with your avatar having to live inside a wall-garden world? Want to bring it out into the wider web to play? Well it seems a revolution is at hand, early days and a few notable services listed below, but keep your eyes peeled as virtual characters start to infiltrate our flat 2D web [...]

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Speaking at - Ad Marketing Summit 08: Unlocking Excellence

Jul 17th, 2008 | By Gary Hayes | Category: Advertising, Last Post, Marketing, Media Personalizing, Speaking

I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:

Unleashing the power of brand experience
The Consumer is King – forecasts and trends of tomorrow’s consumer
Creativity techniques to become an [...]

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