Microsoft Target You
Jan 13th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Innovation, Interactivity, Media Personalizing, Metadata, Personalization, Portals, Profiling, TV, TargetingGoogle, Yahoo! and Microsoft (The big three) are relatively open in recent posts about the fact that behavioural targeting & personalization is now high on their agenda and part of an on-going strategy. Microsoft’s press announcement yesterday was picked up in MediaPost, amongst many others, their plans to follow up on Bill Gates’s CES [...]
Popularity: 3% [?]


