Personalization

Social Virtual Worlds from Google - It’s all about to change…oh and Facebook too…

Jul 9th, 2008 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Divergence, Innovation, Last Post, Metadata, Personalization, Virtual Worlds

I have mentioned several times in this blog about the next big steps in the metaverse and two of my key points spring to mind, 1) Integration with existing online ‘life’ tools and 2) a company with super deep pockets, Google. So without much fanfare or pomp or circumstance ‘Lively - perpetual beta‘ was sneakily [...]

Popularity: 6% [?]



Web 0.0 to 5.0 - Spheres of Influence

May 14th, 2008 | By Gary Hayes | Category: Advertising, Distribution, Media Personalizing, Participatory Media, Personalization, Social Issues & Privacy, Social Networks, Web 2.0, Web 3.0, personal

Currently doing some talks about online buzz and the ‘network’ and thought I would share some of those cute charts I threw together to illustrate a few angles. Firstly though just wanted to get out there a simple view/evolutionary map of the track we are on, the out-of-control train without brakes hurtling towards an always-on, [...]

Popularity: 7% [?]



The Format Generator v0.1a

Apr 19th, 2008 | By Gary Hayes | Category: Innovation, Locative, Media Personalizing, Metadata, Participatory Media, Personalization, Search, Transformation

A nice little toy to play with down below which has resulted from a few recent think streams. I have been thinking hard about the potential millions of formats that can be created by mashing the many traditional media forms with even more new media forms - endless combinations of genre, platform, structure, intention and [...]

Popularity: 8% [?]



The 3D Metaverse is Only about Sex!

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Mixed Reality, Personalization, Second Life, Social Issues & Privacy, TV, Transformation, Virtual Worlds, Web 3.0

…or so it seems by the constant line of broadcasters (ABC, SBS, CBC, C4 and endless news reports) who deliver so called ‘insights’ into the growing phenomenon of Social Virtual Worlds. The new BBC doco aired a couple of nights ago (YouTube segments embedded below) brought to mind reasons why traditional media companies may want [...]

Popularity: 8% [?]



Cross-posting and BLOGUILT

Feb 13th, 2008 | By Gary Hayes | Category: Personalization, Production, Web 2.0, bloguilt

If you are anything like me you probably have many blogs on the go. I stupidly set myself the task of maintaining the following blogs, wikis and a few web 1.0 sites:
LAMP, JustVirtual, Watercooler, GaryHayes.tv, Cubrisound, LAMP Wiki, MUVEDesign and a host of sharing portal channels, other wikis, forums and commercial sites which you can [...]

Popularity: 4% [?]



Humanity Slowly Returns to Creativity - 64% of teenagers engage in content creation

Dec 20th, 2007 | By Gary Hayes | Category: Creativity, Distribution, Media Personalizing, Personalization, Portals, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, personal

Well a bit of a pompous title perhaps, fueled by a report just published by Pew Internet (one of my fav research groups) who reminded me of something a few of us have been bleating on about for a while - that the last 200 years of media distribution have been an anomaly. Dominated by [...]

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Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Featured Articles, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two [...]

Popularity: 11% [?]



HiPiHi and my Chart Rip-off Rant

Nov 3rd, 2007 | By Gary Hayes | Category: Brands, Business, Cross Media, Mixed Reality, On-demand, Personalization, Production, Second Life, Social Software, Virtual Worlds, Web 3.0

Like any ‘futurist’ type I try to keep up with the various present day developments to see if my own personal road-map is playing out, and it helps re-orientate if it is not. Anyway as predicated a south east asian version of Second Life came out a few weeks ago and I have been keeping [...]

Popularity: 9% [?]



Significant Steps to Mixed-Media, Cross-Reality

Oct 25th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Mixed Reality, Personalization, Second Life, Social Networks, Story Telling, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

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As usual I feel so guilty about not blogging as much as I should - partly due to just producing so much…starting to believe the new adage that someone mentioned to me a couple of years ago - “those who don’ t produce, blog” - that might muster up a comment or two
Anyway [...]

Popularity: 10% [?]



Corporations in Social Virtual Worlds - Psychopaths or Welcome Friends?

Sep 3rd, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Business, Creativity, Featured Articles, Media Personalizing, Mixed Reality, Personalization, Profiling, Psychology, Second Life, Social Networks, Social Software, Story Telling, Virtual Reality, Virtual Worlds, Web 3.0

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Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets).
I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Alternate Media Distribution Games - 03 Milia 2007 Vignettes

Apr 19th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Games, Innovation, Interactive TV, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Second Life, Social Issues & Privacy, Social Software, Story Telling, TV, Virtual Worlds

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea. This was the first time [...]

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The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

Popularity: 22% [?]