Profiling

Apple’s Eggshells of Personalization

Jan 16th, 2006 | By Gary Hayes | Category: Distribution, Media Personalizing, Mobile, Profiling, Revolution, Social Issues & Privacy, Targeting

RealMedia and Microsoft have had their knuckles rapped once already and it seems that the normally tread-carefully Apple have started to upset a few folk with their ‘collaborative filtering’ methodologies via iTunes. The BBC article ” Snooping fears plague new iTunes” points out that Apple is watching you. Every time a viewer visits the iTunes [...]

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Microsoft Target You

Jan 13th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Innovation, Interactivity, Media Personalizing, Metadata, Personalization, Portals, Profiling, TV, Targeting

Google, Yahoo! and Microsoft (The big three) are relatively open in recent posts about the fact that behavioural targeting & personalization is now high on their agenda and part of an on-going strategy. Microsoft’s press announcement yesterday was picked up in MediaPost, amongst many others, their plans to follow up on Bill Gates’s CES [...]

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Personalized narratives

Jan 6th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Interactivity, Media Personalizing, Metadata, Personalization, Production, Profiling, Revolution, Social Software, Story Telling, Transformation

One of my resolutions this year is to blog more about actual personalized services rather than looking too much at the easy target of emerging trends, mostly dominated by US companies launching obvious services based on new technology enablers. I have posted before about personalizing the experience at service (read: interactive package) level and the [...]

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Young people watching more TV?

Nov 13th, 2005 | By Gary Hayes | Category: Advertising, Distribution, Profiling, Social Issues & Privacy, TV

Against all other research it seems that Nielsen and Nickelodeon have managed to pull out of the bag some figures (noted by the Progress Report) that shows kids are actually watching ‘more‘, yes more TV now than at anytime in the last 20 years! Excuse me while I dip my index finger and thumb in [...]

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Patently Obvious Personalization

Nov 11th, 2005 | By Gary Hayes | Category: Innovation, Media Personalizing, Metadata, Personalization, Profiling, Search, Social Issues & Privacy, Transformation

A short post but primarily to keep this blog inside it’s personalization remit (not that there is a remit, just…well…). If you have read any of my previous posts specifically in the ‘personalization’ or ‘media personalizing’ categories you would have realised that as we move from straight search to this area we can expect big [...]

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Bridges between Intention and Gesture

Nov 6th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Innovation, Media Personalizing, Metadata, Personalization, Portals, Profiling, Revolution, Search, Targeting

Searching for anything over broadband web and advanced TV systems is going to have to evolve. We are still in the dark ages when it comes to getting relevant content, being forced to type in ‘keywords’ seems to me at least, such a crude, clunky way to get to stuff. I sit at computer and [...]

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It’s not about them, it’s about me!

Oct 6th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Divergence, Innovation, Interactive TV, Interactivity, Media Personalizing, On-demand, Personalization, Production, Profiling, Story Telling, TV

�Interactivity must require viewers to give something of themselves and for the system to resonate with that. If all you put in is a vacuous selection, all you will get out is a vacuous outcome.�

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Your ruining the game!

Oct 4th, 2005 | By Gary Hayes | Category: Advertising, Creativity, Games, Media Personalizing, Personalization, Profiling, Social Issues & Privacy, Story Telling, Targeting

We are all aware of the need for advertisers to move to where the eyeballs or rather ‘brains’ are active. There is a growing tendency for ad distributers to use the technical backbone of in-game personalization and customization to drop ads into games. But whereas most players can ‘blank’ out billboard insertions (as you drive, [...]

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Four Pillars of MyMedia Society

Oct 2nd, 2005 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Media Personalizing, Personalization, Portals, Profiling, Search, Targeting, Transformation

The level of interest in personalization combined with rich media is really bubbling up. It is nice to think one is riding a on the crest of a wave - and not in a ‘race towards an early grave’ (prizes for the band and the song;-). Recently Dan Rosensweig introduced the concept of the Four [...]

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I want my, I want my PTV

Sep 29th, 2005 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Interactivity, Media Personalizing, Mobile, Personalization, Profiling, Revolution, Social Issues & Privacy, Story Telling, Targeting, Transformation

Emerging media has always been a generational thing. How many of our mums and dads frowned at the internet? How many of my generation are not really that much into SMS? How many twenty-some-things don’t quite get that ring tone thang? Most of us are bound in the media environment we grow up in, I [...]

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End of Network TV start of Networked TV

Sep 27th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Innovation, On-demand, Portals, Profiling, Search, TV, Targeting

It seems just as I get to post an article on the dawning of new forms of video search along comes, like the proverbial bus, two more at the same time. I have mentioned the moves Google are making also but this just out Wired Article - The Super Network - Why Yahoo! will be [...]

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Dawn of Video Personalization

Sep 26th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Innovation, Media Personalizing, Metadata, On-demand, Profiling, Search, TV, Targeting

Anyone who has used the web since 2004 is aware that we are quickly moving out of a basic text/graphics global broadband network into one dominated by video, audio and deep interaction…
“Just as humans eventually were unable to tame the complexity and scale of the physical universe so it will be with our media [...]

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Meaningful Media Conference

Sep 23rd, 2005 | By Gary Hayes | Category: Cross Media, Distribution, Events, Innovation, Metadata, On-demand, Portals, Production, Profiling, Targeting, Transformation

This is the first of a stunning line of posts on conferences of relevance and substance in a new category for personalize media, wait for it, events.
Back to that global conciousness thing - seems that there is a groundswell of interest in the old personalization space. A conference coming up in November 9-11 in San [...]

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