Revolution

Humanity Slowly Returns to Creativity - 64% of teenagers engage in content creation

Dec 20th, 2007 | By Gary Hayes | Category: Creativity, Distribution, Media Personalizing, Personalization, Portals, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, personal

Well a bit of a pompous title perhaps, fueled by a report just published by Pew Internet (one of my fav research groups) who reminded me of something a few of us have been bleating on about for a while - that the last 200 years of media distribution have been an anomaly. Dominated by [...]

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Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Featured Articles, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two [...]

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The Mixed Reality Perfect Storm

Jun 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Innovation, Mixed Reality, Production, Revolution, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of [...]

Popularity: 22% [?]



Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

Popularity: 21% [?]



My Virtual World Brand Talks and Comparative Data

Apr 27th, 2007 | By Gary Hayes | Category: Brands, Cross Media, Events, Games, Innovation, Media Personalizing, Mixed Reality, Portals, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Worlds, Web 2.0, Web 3.0

The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

Popularity: 28% [?]



Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Brest Feeding the Media - 02 Milia 2007 Vignettes

Apr 18th, 2007 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Events, Innovation, Media Personalizing, On-demand, Portals, Production, Revolution, Social Software, TV, Targeting, Transformation, Virtual Worlds

(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I suppose that’s the nature of blogs!) – and also there is very little time to sit back and write this stuff [...]

Popularity: 24% [?]



Virtual Me - 01 Milia 2007

Apr 17th, 2007 | By Gary Hayes | Category: Cross Media, Events, Games, Media Personalizing, Mixed Reality, Revolution, TV, Virtual Worlds, Web 3.0

(Disclaimer: Writing this from a noisy, smokey opening party at the Martinez Hotel on the Croisette in Cannes)…I am currently taking in the wonders of another Milia in Cannes in the South of France on behalf of LAMP @ AFTRS. There is a great line up of speakers, organised again by my old friend Ferhan [...]

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The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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Personalized Home Entertainment and Human Behaviour

Nov 29th, 2006 | By Gary Hayes | Category: Cross Media, Devices, Distribution, Divergence, Events, Innovation, Interactive TV, Media Personalizing, Metadata, On-demand, Personalization, Revolution, Social Issues & Privacy, Social Software, TV

I did a short presentation at the Australian Communications Media Authority ICE conference last week. It was at the end of a plethora of panel presentations about regulation, media literacy, digital privacy and converged business models. There was also a range of keynotes that were pretty generic, about attitude to change eg: Steve Vamos (Microsoft [...]

Popularity: 22% [?]



TV formats in Shared Spaces, Virtual “Big Brother”

Nov 7th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Events, Games, Production, Revolution, Second Life, TV, Virtual Reality, Virtual Worlds, Web 3.0

Been hit by a server hacker in London today so would have blogged about this earlier this morning! I have talked before about TV branded virtual worlds and what I called Merged-Media Entertainment, those strange synched and non synched, virtual/real cross-over entertainment formats that have great potential. Anyway the plot thickens as yet another [...]

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When the Goggle Box becomes the Google Box

Nov 6th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Media Personalizing, Personalization, Revolution, Search, TV, Targeting

Are we already past the tipping point? Google’s ad revenues in the UK overtake that of Channel 4s. If that isn’t enough, 16-24 year olds in the UK are watching 7 hours TV less a week than the average.

I am not sure why traditional broadcasters still say that the web is there to support and [...]

Popularity: 15% [?]



The Real Alternate Reality in Future Social Networks

Oct 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Divergence, Innovation, Media Personalizing, Personalization, Revolution, Second Life, Social Issues & Privacy, Virtual Reality, Virtual Worlds, Web 3.0

Still catching up with drafts and this one is more about my editing than my own crystal ball gazing. I love predictions about the way we will be interacting in the future especially when we are getting a little sniff of them in the present day, eg: web 3.0. So I selected, last month, some [...]

Popularity: 24% [?]