Revolution

TV property branded Virtual Worlds - the beginning

Sep 26th, 2006 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Divergence, Events, Games, Media Personalizing, Personalization, Portals, Revolution, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I was on a Portable Content Symposium panel last night “Content with your content? How the convergence of media is changing everything we know”. A fellow panelist Ean Thorley (Exec prod at MTV Australia) briefly referred to a new MTV virtual space Laguna Beach - when we started talking about the impact web 3.0 on [...]

Popularity: 23% [?]



Long time coming Apple?

Sep 15th, 2006 | By Gary Hayes | Category: Devices, Distribution, Events, Innovation, Mobile, Mobile TV, On-demand, Revolution, TV

One of those told you so moments and great to think one is ahead of the curve. Back in December 05 I blogged in a post entitled “Apple iHomeMediaCenter” about a few chats I had with Apple folk at the launch of the mac mini in San Fran in Jan 2005 and previously at 2002 [...]

Popularity: 18% [?]



Virtual Worlds, Web 3.0 and Portable Profiles

Aug 27th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Featured Articles, Games, Innovation, Media Personalizing, Metadata, Personalization, Portals, Profiling, Revolution, Second Life, Social Software, Targeting, Virtual Reality, Web 2.0, Web 3.0

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s. From [...]

Popularity: 18% [?]



Get Ready for the Immersion of Digital Cinema

Aug 21st, 2006 | By Gary Hayes | Category: Advertising, Cinema, Distribution, Media Personalizing, On-demand, Personalization, Revolution, Targeting

There has been many hundreds of blog posts about the slow decline of box office cinema over the past seven years or so. The growth of gaming in the home combined with DVD sales and decent quality TV screens in the same room have meant going to the ‘pictures’ for many is a special treat [...]

Popularity: 7% [?]



Mobile TV’s Real Killer App

Aug 13th, 2006 | By Gary Hayes | Category: Advertising, Distribution, Media Personalizing, Mobile, Mobile TV, On-demand, Revolution, TV, Targeting

Will watching TV on your mobile itself be the killer app or is something else beyond that be more likely to fly. Firstly lets tackle the question of will there be a significant mobile TV audience. According to this report by IMS research nearly half a billion people will be watching TV on their mobile [...]

Popularity: 14% [?]



Heritage brands washed away by web 2.0 Tsunami

Aug 12th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Interactive TV, Media Personalizing, Personalization, Production, Revolution, TV, Web 2.0

I was quite shocked when I heard the news that TOTP (Top of the Pops) is to close down after 42 years and some 2100 episodes. Is this the first of many major ‘heritage’ media brands that are just becoming irrelevant in today’s easy find, on-demand and share with everyone emerging media landscape? Will many [...]

Popularity: 18% [?]



Nothing really changes on the slow on-ramp

Aug 5th, 2006 | By Gary Hayes | Category: Advertising, Distribution, Interactivity, On-demand, Revolution, TV, Transformation

After presenting at various ‘future of the industry’ type events I regularly get told that we have heard it all before, and nothing ever changes. My answer is that ‘this’ change is permanent and like all natural and permanent changes it is often undetected on a day to day basis. Look back to the [...]

Popularity: 9% [?]



Merged-Media Entertainment - where reality ends, virtuality begins

Jul 23rd, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Divergence, Events, Games, Media Personalizing, Revolution, Second Life, Story Telling, TV, Transformation, Virtual Reality

“Video games are another important medium. Our vision is to blur the lines between the virtual sports game world and the real sports game world. When you’re connected online, you can stay immersed in your game world and you don’t need to go to another device to see what’s going on in the real sports [...]

Popularity: 14% [?]



Cross Media now recognised by The Emmy’s

Jul 19th, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Divergence, Events, Revolution, TV, Transformation

Thanks to my friend Brian Seth Hurst for sending this to me and for almost single handedly changing the way Emmy Awards, for one, recognise emerging and I suppose emerged media. This article in LA times is one step on from my posts back in April about the first International Emmy Awards in Cannes - [...]

Popularity: 9% [?]



Second Life - The Creative Tool for the Masses

Jun 13th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Games, Innovation, Media Personalizing, On-demand, Personalization, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Reality

Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang. A digital stills or video camera and a computer in the right [...]

Popularity: 27% [?]



Game won and ‘Lost’ - the ‘experience’ producers

May 23rd, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Divergence, Games, Media Personalizing, Mobile, On-demand, Personalization, Revolution, Story Telling, TV

Thanks to Lost Remote’s steer on this one - There has been much discussion that the series ‘Lost’ has borrowed greatly from the gaming world - eg: the plainly titled Is Lost an Interactive Game. The essence of lost, the plethora of treasure hunts combined with RPG combined with tribal warfare combined with myth and [...]

Popularity: 14% [?]



The Personalization of Second Life

May 20th, 2006 | By Gary Hayes | Category: Alternate Reality, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Issues & Privacy, Social Software, Story Telling, Transformation, Web 2.0, Web 3.0

What is driving the current shared, participatory virtual spaces? Giving audiences seemingly unlimited personalization and social structure, means big business, if it can be contained within a walled garden where everything you do is chargeable. A phenomenal strategy driving all web 2.0 services at the moment. Second life now with 200 000 plus subscribers and [...]

Popularity: 9% [?]



Digital business models - myths, lies and DVD’s

May 14th, 2006 | By Gary Hayes | Category: Advertising, Creativity, Cross Media, Distribution, Events, Media Personalizing, On-demand, Production, Revolution, TV, Transformation

Just got back from leading the third LAMP lab in Perth (there will be more info about the great projects in the lab on the official site over the next few days) and I was also speaking at various multi-platform, digi distribution events - during which I caught up with a couple of NY Times [...]

Popularity: 12% [?]