Targeting

Milia 6 - The Media Tidal Wave

Apr 10th, 2006 | By Gary Hayes | Category: Distribution, Events, Media Personalizing, Profiling, Social Software, Story Telling, Targeting

Following on from a couple of posts ago on the theme of how we are going to find stuff in the sea of content, one of the other overriding themes of Milia (and the Mip market) was that of the deluge of viewer created content coming over the horizon. Every panel talked about or referred [...]

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Milia 3 - BBC Getting Personalised

Apr 8th, 2006 | By Gary Hayes | Category: Cross Media, Events, Innovation, Interactive TV, Media Personalizing, On-demand, Personalization, Production, Profiling, Revolution, Search, TV, Targeting

Not quite open doors, more a slightly ajar gate, the BBC was acting out of character in openly having ideas pitched from indies, in this very public forum. I was reminiscing with Ferhan Cook who organises Milia how interactivity across TV and the internet (this pre-dates mobiles), was relegated to a small stand less than [...]

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Big ‘Blog’ Brother

Mar 4th, 2006 | By Gary Hayes | Category: Advertising, Innovation, Metadata, Profiling, Social Issues & Privacy, Targeting

Make sure no one is listening, I am going to give an opinion now. Having this blog trawled for my views on products and services which end up making money for third party companies - without my consent, is not a good thing for the general perception of profiling and personalization. So it is with [...]

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Your charging me for ads!

Feb 26th, 2006 | By Gary Hayes | Category: Advertising, Distribution, On-demand, Personalization, Profiling, TV, Targeting

Google are starting to charge for adverts. At first glance it may seem a strange way to generate revenues from video downloads but this is more in the spirit of my last two posts merged together - addiction to content combined with ads we want to see. You see Google Video Beta are starting to [...]

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“Slow down you move too fast

Feb 25th, 2006 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Innovation, Interactivity, Metadata, On-demand, Personalization, Production, Profiling, TV, Targeting

…you gotta make the adverts last”. (you have to sing/think that in Simon and Garfunkel mode of course). In a world of on-demand - whether via (1) synch’d Personal Digital Recorder (eg: iPod, PSP), (2) broadcast capture (DVR, TiVo) or (3) straight forward server pull (cable, dsl, broadband) - advertising as we currently know it [...]

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Smart Targeting

Feb 13th, 2006 | By Gary Hayes | Category: Advertising, Distribution, Innovation, Media Personalizing, Metadata, Personalization, Production, Profiling, Revolution, Social Issues & Privacy, Targeting, Transformation

While browsing some gadget sites the other day with my partner we came across a company called SmartAdds who seem to be inextricably attached to the almost defunct Gizmondo, convergent device. The device is/was interesting in itself, phone, GPS (plus navigation), games console, video player, MP3, bluetooth etc: but the service partly bundled with the [...]

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Apple’s Eggshells of Personalization

Jan 16th, 2006 | By Gary Hayes | Category: Distribution, Media Personalizing, Mobile, Profiling, Revolution, Social Issues & Privacy, Targeting

RealMedia and Microsoft have had their knuckles rapped once already and it seems that the normally tread-carefully Apple have started to upset a few folk with their ‘collaborative filtering’ methodologies via iTunes. The BBC article ” Snooping fears plague new iTunes” points out that Apple is watching you. Every time a viewer visits the iTunes [...]

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Microsoft Target You

Jan 13th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Innovation, Interactivity, Media Personalizing, Metadata, Personalization, Portals, Profiling, TV, Targeting

Google, Yahoo! and Microsoft (The big three) are relatively open in recent posts about the fact that behavioural targeting & personalization is now high on their agenda and part of an on-going strategy. Microsoft’s press announcement yesterday was picked up in MediaPost, amongst many others, their plans to follow up on Bill Gates’s CES [...]

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2006 Predictions

Jan 1st, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Games, Innovation, Interactivity, Media Personalizing, Metadata, On-demand, Personalization, Portals, Revolution, Search, Social Software, Story Telling, TV, Targeting, Transformation

HAPPY NEW YEAR EVERYONE!
So I made it through the end of year celebs, family and big ‘life’ changes that inevitably seem to happen to me around this time – and here I heads down and almost back into the blogosphere. What to start the year with? Well I missed the end of year upsum (due [...]

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Searching for Sound

Dec 3rd, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Innovation, Media Personalizing, Metadata, Personalization, Production, Search, Social Issues & Privacy, Targeting

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Personalized iTV/VOD

Dec 1st, 2005 | By Gary Hayes | Category: Advertising, Distribution, Interactive TV, Media Personalizing, Metadata, Personalization, Portals, TV, Targeting

Once IPTV type networks are truly enabled it becomes possible to produce services that many of us have been advocating and wishing for, for many years. A service that provides each individual viewer looking at the same content with a different experience is now reaching out to larger and larger audiences. ITVT reported on Minerva’s [...]

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Prime time all the time

Nov 8th, 2005 | By Gary Hayes | Category: Advertising, Distribution, Media Personalizing, On-demand, Production, Revolution, Social Issues & Privacy, TV, Targeting

Who would have thought it? After many years of rampant piracy of TV programmes and films the networks and content holders are starting to fight back. Who would have imagined such a scenario? So it comes as no surprise that CBS and NBC are moving to sell their prime time shows on demand for as [...]

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Bridges between Intention and Gesture

Nov 6th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Innovation, Media Personalizing, Metadata, Personalization, Portals, Profiling, Revolution, Search, Targeting

Searching for anything over broadband web and advanced TV systems is going to have to evolve. We are still in the dark ages when it comes to getting relevant content, being forced to type in ‘keywords’ seems to me at least, such a crude, clunky way to get to stuff. I sit at computer and [...]

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