(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I suppose that’s the nature of blogs!) – and also there is very little time to sit back and write this stuff [...]

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or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the [...]

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The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

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I was on a Portable Content Symposium panel last night “Content with your content? How the convergence of media is changing everything we know”. A fellow panelist Ean Thorley (Exec prod at MTV Australia) briefly referred to a new MTV virtual space Laguna Beach - when we started talking about the impact web 3.0 on [...]

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After presenting at various ‘future of the industry’ type events I regularly get told that we have heard it all before, and nothing ever changes. My answer is that ‘this’ change is permanent and like all natural and permanent changes it is often undetected on a day to day basis. Look back to the [...]

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“Video games are another important medium. Our vision is to blur the lines between the virtual sports game world and the real sports game world. When you’re connected online, you can stay immersed in your game world and you don’t need to go to another device to see what’s going on in the real sports [...]

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Thanks to my friend Brian Seth Hurst for sending this to me and for almost single handedly changing the way Emmy Awards, for one, recognise emerging and I suppose emerged media. This article in LA times is one step on from my posts back in April about the first International Emmy Awards in Cannes - [...]

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Will the “Avatar Based Marketing’ initiatives be a tsunami that will break down the fourth wall of Second Life for most, and in the process end the growth of premium subscribers many who use the world for other things besides doing enhanced duplicates of their first lives.
The shared virtual online world Second Life is at [...]

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Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang. A digital stills or video camera and a computer in the right [...]

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…and the never changing human.
Senor Hontar: “We must work in the world. The world is thus.”
Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it”
Final lines of the film ‘The Mission’
There have been several events this week that have focused my attention on the nature of immersion. Within AFTRS and [...]

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Ok the title sounds a little ’space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ’social play’ inside a virtual world and a great way to plan a Real World Alternate [...]

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What is driving the current shared, participatory virtual spaces? Giving audiences seemingly unlimited personalization and social structure, means big business, if it can be contained within a walled garden where everything you do is chargeable. A phenomenal strategy driving all web 2.0 services at the moment. Second life now with 200 000 plus subscribers and [...]

Popularity: 9% [?]