TV

TV from cradle to the grave - what we can learn at it’s birth

Dec 21st, 2008 | By Gary Hayes | Category: Advertising, Business, Distribution, Last Post, Marketing, TV, Transformation

“It’s tempting to shout ‘Stop It! The truth is that television in Britain is commissioned by middle-aged people who rarely watch the box, attempting to reach young people who look at it even less, when it’s actually watched by old people. Twenty to twenty five year olds aren’t sitting goggle-eyed for one very good reason: [...]

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Social Media Entertainment, Cool or Too Hot to Handle?

Sep 2nd, 2008 | By Gary Hayes | Category: Alternate Reality, Cross Media, LAMP, Last Post, On-demand, Participatory Media, Social Media, TV, viral

Hats off to the producers, Ellenor and Marcus, of this social, cross-media show. Scorched - Australia’s first ‘what-if’ disaster telemovie with a few enhancements. Did they get their fingers burnt, is it really over and was it a little too scarey?

As I have mentioned before in various articles sized posts on this blog and my [...]

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3XPosts - Ad Love, Online Ads and iPhone SDK

Mar 11th, 2008 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Devices, Innovation, Media Personalizing, Participatory Media, SDK, Social Networks, TV, bloguilt, iphone

Three more quick cross posts from LAMP Watercooler - yes feeling guilty already!
Bring the Love Back
We have seen a lot of videos about the changing media environment but this one nearly a year old, slipped through the net. So just been to a great business, Trans-Tasman lunch and Tony Surtees who was speaking about [...]

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The 3D Metaverse is Only about Sex!

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Mixed Reality, Personalization, Second Life, Social Issues & Privacy, TV, Transformation, Virtual Worlds, Web 3.0

…or so it seems by the constant line of broadcasters (ABC, SBS, CBC, C4 and endless news reports) who deliver so called ‘insights’ into the growing phenomenon of Social Virtual Worlds. The new BBC doco aired a couple of nights ago (YouTube segments embedded below) brought to mind reasons why traditional media companies may want [...]

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The Mixed Reality Perfect Storm

Jun 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Innovation, Mixed Reality, Production, Revolution, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of [...]

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Alternate Media Distribution Games - 03 Milia 2007 Vignettes

Apr 19th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Games, Innovation, Interactive TV, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Second Life, Social Issues & Privacy, Social Software, Story Telling, TV, Virtual Worlds

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea. This was the first time [...]

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Brest Feeding the Media - 02 Milia 2007 Vignettes

Apr 18th, 2007 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Events, Innovation, Media Personalizing, On-demand, Portals, Production, Revolution, Social Software, TV, Targeting, Transformation, Virtual Worlds

(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I suppose that’s the nature of blogs!) – and also there is very little time to sit back and write this stuff [...]

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Virtual Me - 01 Milia 2007

Apr 17th, 2007 | By Gary Hayes | Category: Cross Media, Events, Games, Media Personalizing, Mixed Reality, Revolution, TV, Virtual Worlds, Web 3.0

(Disclaimer: Writing this from a noisy, smokey opening party at the Martinez Hotel on the Croisette in Cannes)…I am currently taking in the wonders of another Milia in Cannes in the South of France on behalf of LAMP @ AFTRS. There is a great line up of speakers, organised again by my old friend Ferhan [...]

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The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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The Longest Gap

Jan 11th, 2007 | By Gary Hayes | Category: Innovation, Media Personalizing, On-demand, Personalization, Second Life, TV, Virtual Worlds, Web 3.0

Well, it has been the longest gap (over a month) in posting on this blog since I started - and the guilt has been unbearable! I blame it on a mixture of end of year, the slow Australian January (summer), ‘no real news’ syndrome, designing and developing Second Life commercial launches and waiting for something [...]

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Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

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Personalized Home Entertainment and Human Behaviour

Nov 29th, 2006 | By Gary Hayes | Category: Cross Media, Devices, Distribution, Divergence, Events, Innovation, Interactive TV, Media Personalizing, Metadata, On-demand, Personalization, Revolution, Social Issues & Privacy, Social Software, TV

I did a short presentation at the Australian Communications Media Authority ICE conference last week. It was at the end of a plethora of panel presentations about regulation, media literacy, digital privacy and converged business models. There was also a range of keynotes that were pretty generic, about attitude to change eg: Steve Vamos (Microsoft [...]

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BBC Cross-Platform Vision

Nov 27th, 2006 | By Gary Hayes | Category: Cross Media, On-demand, Production, TV

Interesting timing, very related to my last post. The press release from BBC on their new ‘BBC Vision’ strategy “the biggest integrated multimedia broadcast and production group of its kind in the world”. Umm might be time to go back Here are some highlights…
New Leaders

New senior multi-media roles, to be funded from re-prioritisation.
A Head [...]

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