Virtual Reality

TV property branded Virtual Worlds - the beginning

Sep 26th, 2006 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Divergence, Events, Games, Media Personalizing, Personalization, Portals, Revolution, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I was on a Portable Content Symposium panel last night “Content with your content? How the convergence of media is changing everything we know”. A fellow panelist Ean Thorley (Exec prod at MTV Australia) briefly referred to a new MTV virtual space Laguna Beach - when we started talking about the impact web 3.0 on [...]

Popularity: 23% [?]



Virtual Worlds, Web 3.0 and Portable Profiles

Aug 27th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Featured Articles, Games, Innovation, Media Personalizing, Metadata, Personalization, Portals, Profiling, Revolution, Second Life, Social Software, Targeting, Virtual Reality, Web 2.0, Web 3.0

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s. From [...]

Popularity: 18% [?]



Personal Second Life Posts

Aug 12th, 2006 | By Gary Hayes | Category: Alternate Reality, Media Personalizing, Second Life, Virtual Reality

In case you wondered, I thought my ‘personal’ Second Life posts were slightly inappropriate in this blog so they have moved. I wanted to be true to the virtual world and blog from virtual character’s perspective so I have created another blog at JustVirtual.com
This contains mine and eventually many other characters POV journals told, as [...]

Popularity: 4% [?]



Merged-Media Entertainment - where reality ends, virtuality begins

Jul 23rd, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Divergence, Events, Games, Media Personalizing, Revolution, Second Life, Story Telling, TV, Transformation, Virtual Reality

“Video games are another important medium. Our vision is to blur the lines between the virtual sports game world and the real sports game world. When you’re connected online, you can stay immersed in your game world and you don’t need to go to another device to see what’s going on in the real sports [...]

Popularity: 14% [?]



Putting the Space in Virtual - Second Life

Jul 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Events, Games, Media Personalizing, Personalization, Production, Second Life, Social Software, Story Telling, Virtual Reality

A quote to start off yet another Virtual World post…
“Nothing exists except atoms and empty space; everything else is opinion” Democritus (Greek philosopher, 460-370bc)

We live in a world where you don’t need to eat or drink, you cannot die or harm yourself, you can breathe underwater and you can fly? Add to this our [...]

Popularity: 22% [?]



Back to posting

Jul 10th, 2006 | By Gary Hayes | Category: Alternate Reality, Events, Games, Media Personalizing, Virtual Reality

Sorry for the big gap but I was leading the 4th and best (so far) LAMP (Australian Laboratory for Advavnced Media Production) live-in-lab for a week on Milson Island north of Sydney - which meant no processing cycles left to do this blog and a bunch of other things I needed to do! Here is [...]

Popularity: 2% [?]



Smashing Down Second Life’s 4th Wall

Jun 24th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Distribution, Games, Media Personalizing, Personalization, Second Life, Social Issues & Privacy, Transformation, Virtual Reality

Will the “Avatar Based Marketing’ initiatives be a tsunami that will break down the fourth wall of Second Life for most, and in the process end the growth of premium subscribers many who use the world for other things besides doing enhanced duplicates of their first lives.
The shared virtual online world Second Life is at [...]

Popularity: 12% [?]



Second Life - The Creative Tool for the Masses

Jun 13th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Games, Innovation, Media Personalizing, On-demand, Personalization, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Reality

Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang. A digital stills or video camera and a computer in the right [...]

Popularity: 27% [?]



Alternate Reality Games in Virtual Spaces

May 27th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Distribution, Featured Articles, Games, Media Personalizing, Personalization, Production, Second Life, Social Software, Story Telling, Transformation, Virtual Reality, Web 2.0, Web 3.0

Ok the title sounds a little ’space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ’social play’ inside a virtual world and a great way to plan a Real World Alternate [...]

Popularity: 20% [?]



Human 1.0 upgrade

Oct 27th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Divergence, Innovation, Interactivity, Media Personalizing, Metadata, Personalization, Revolution, Search, Social Software, Story Telling, TV, Transformation, Virtual Reality

Apologise to my many tens of readers for being a little lapse in posting over the last weeks, a few diversions that have put me in a big picture, future mode, hence this post. Bear with me on this one - most of my small posts on big picture ramble a little. I was drawn [...]

Popularity: 3% [?]