PERSONALIZE MEDIA

Media Made Personal – Augmented locative stories, experiential transmedia games, collaborative social TV
  • Home
  • About Gary
    • Testimonials
  • Presentation
  • Articles
    • Agents
    • ARGs in Virtual Worlds
    • Corporations & Virtual Worlds
    • Cross-Media
    • Personalized Service Environments – A 2003 Future
    • Metaverse Brands
    • Personal Video
    • Personalization
    • Social Network Markets
    • Web 3.0
  • ARGs
    • 2005 The Time Slicer
    • 2006 Ghosts of Milson’s Island
    • 2006 The Curse of AFTRS
    • 2006 The Italian Connection
    • 2007 The Couran Cove Enigma
    • 2007 The Zanchetta Brothers
    • 2008 The Old Forest
    • 2009 Safe Sets
    • 2010 Story Stealers
  • Randomizers
    • Format-o-mator
    • Game Generator
    • Mash-Up
    • Multiplatform Movie Intention & Biz Model Randomizer
    • Pitch-o-matic
    • Social Multi Platform TV Brief O’Matic
    • Transmedia-brief-o-matic
    • Tweetomator
    • Windmills of our Transmedia Minds App
  • The Count
  • TopOzBlogs
  • Subscribe
  • Archive

Don’t Advertise At Me Just Yet Please

 Posted by Gary Hayes on September 5, 2005 at 1:18 am  Advertising, Distribution, Metadata, Personal Media, Profiling, Revolution, Search, Targeting  Add comments
Sep 052005
 

Dogs at Montecito © Gary Hayes 2005A Great Article by Steve Smith from last month which highlights (using podcast ad personalizing as an example) the tension between participatory culture and the old model advertising industry. The intrusive effect of dropping ad messages into user-controlled media, whether sponsored or ad distributor controlled – we will be hearing more and more on this in the coming years, especially as some Vlogs are starting to appear on broadband TV services, Akimbo to name but one. I have recently been receiving lots of mails from ad companies offering the 0.25c per click from a banner on various pages on sites I run – at the end of the day it is about trust, personal integrity and playing or not playing the game. Selected excerpts below…

The Participatory Consumer

User-controlled media isn’t just a set of new technologies, but an emerging consumer mind-set that media and advertisers must inevitably embrace if they want entry into these personalized worlds. “You have to understand the kinds of principles people are engaged in, how people are incorporating these new media into their daily lives,” says Joe Pilotta, vice president, BIGresearch and professor of communications at Ohio State University. “Media structure a new social relationship that is between producer and consumer. That in-between place is where I would say all the new trends are happening. …It is more like a play structure,” Pilotta adds.

The early evidence suggests that people use personal media devices, and probably personalized media like blogs and RSS feeds for that matter, to establish a different relationship to media and a different social identity. For instance, according to Bridge Ratings research, most new owners of MP3 devices initially abandon radio in favor of their personalized music player experience. But within six months, most MP3 owners are listening to as much radio as they did before in order to identify new tracks and artists for downloading.

We’re All Content Providers Now

Intrusiveness may not be an option in personalized media. In podcasting, for instance, “the real trick is going to be how to place advertising so as not to offend people,” Van Dyke says. Some of his podcasting clients are trying 30-second radio spots, but they’re not going over well so far. But most experts OMMA consulted felt that sort of subterfuge risks exposure and listener resentment. While there is no doubt that consumers already do and probably will tolerate some familiar ad messaging in personalized platforms like blogs, podcasts, and RSS, experts exploring these media argue that advertisers looking to make an impact will have to be much more ambitious. “We have left the shores of advertising and arrived at the promised land of content,” Jaffe asserts.

“Where we see it going is that advertisers also become publishers,” says Pheedo’s Flitter about the most promising and effective uses for RSS placements. “You have to provide an environment and creative that matches the content from publishers. Give me more content. It’s tell versus sell.”

But the real upside of participatory consumption and user-controlled media is that they provide a healthy challenge for the media and ad industries. Now these industries must fully engage with trends that have been haltingly executed in the past decade, including micro-targeting and integrated media. “There will be severe disruptions of the [publishing and media] institutions,” Pilotta predicts.

Posted by Gary Hayes ©2005

 Tagged with: broadband, Environment, game, Gary Hayes, MP3, participatory, persona, personalized media, place, player, producer, Second, side, world

 Leave a Reply Cancel reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

(required)

(required)

 

  Imagine a World   The revolution will be personalized.

Follow Gary on …

Subscribe via Feedburner Gary on Twitter Gary on Flickr Gary on LinkedIn Gary on Facebook Gary on YouTube

Pervasive Entertainments Times

Like PersonalizeMedia on Facebook

Twitter

Follow @GaryPHayes

Translate this Page

Personalizemedia Comments

  • What happens in a second … in social media? -Minter Dial commented on Garys Social Media Count
  • What happens in a second … in social media? – @MinterDial @MinterDial commented on Garys Social Media Count
  • bitcoin stock price commented on Eight Random Gary Facts – Game?
  • Crónica twittera de un día especial – wellcomm Talento para comunicar commented on Garys Social Media Count
  • News Update – Best of the Day – thestrategyweb commented on Garys Social Media Count
  • multi social media app 2018 – Social commented on Garys Social Media Count
  • Επισκεψιμότητα των Web 2.0 εφαρμογών | ΕΡΓΑΛΕΙΑ ΓΙΑ ΤΟ WEB 2.0 commented on Garys Social Media Count
  • ingénieurs du maroc commented on Are you Experiential? Designing for the Pervasive Entertainment Era – Beyond 2012 Wired
  • traiteur rabat commented on Are you Experiential? Designing for the Pervasive Entertainment Era – Beyond 2012 Wired
  • traiteur rabat commented on Are you Experiential? Designing for the Pervasive Entertainment Era – Beyond 2012 Wired
  • Cultural Change in the Era of the Connected – Harold Tor. commented on Garys Social Media Count
  • 16 Augmented Reality Business Models | Technology commented on 16 Top Augmented Reality Business Models
  • Social-Media-Campaign | Technology commented on The Future of Social Media Entertainment
  • ▷ Les chiffres du Social Media nous font tourner la tête commented on Garys Social Media Count
  • Introduction: Prologue commented on Social Cross Media – What Audiences Want

Gary’s Music

Empire Avenue

last posts in order

  • The Medium is Dead, Long Live Cross Platform
  • Navigating an Expanding Multiplatform Transmedia Universe – Production Keynote
  • State of Play: The Multiplatform Transmedia Industry
  • 10 Reasons Why Most Broadcasters Make Mediocre Multiplatform
  • The Ideal Transmedia Parallel Production Process
  • Rebooting 2nd Screen & Social TV: Interactive TV 3.0
  • Precious Alchemy or Worthless Chemistry – Transmedia Multi Platform ROI
  • Predicting Transmedia and Augmented Reality Futures
  • The Hybrid Media Challenge – Broadcasters vs ‘The Force’
  • Are you Experiential? Designing for the Pervasive Entertainment Era – Beyond 2012 Wired
  • Through Rose-Tinted 5D Glasses – Situated Augmented Reality Entertainment – Beyond 2012 Wired
  • Personalized Entertainment – Social, Transmedia Storytelling – Beyond 2012 Wired
  • Stories-To-Go. Locative Entertainment Futures – Beyond 2012 Wired
  • Sensory Futures, Experiential Entertainment – Beyond 2012 Wired
  • Intensive Clinic, Inspiring Guru’s, Transmedia Market & Multi Platform EP
  • The $$ value of online news stories and how paywalls will work
  • Change Accelerators and Experiential Entertainment
  • How to Nurture Multi Platform Transmedia Projects
  • Dummies Guide to Writing a Transmedia Production Bible
  • Transmedia Futures: Situated Documentary via Augmented Reality
  • Are You Experiential 101? Place Based Storytelling Panel Video
  • Pervasive Entertainment – Games, Film, Real World, TV merged with social networks
  • The Value of Experiential – New Augmented Worlds
  • Top Ten Augmented Reality & Gamified Life Talks
  • Presenting – Social TV, Augmented Reality, Transmedia and GameTech
  • The Gamification of Social TV
  • Celebrating 21st Century Media Tower of Babel
  • The Ten Commandments of Progressive Media
  • 10 Reasons Public Multi-Platform Funding is Broken & Ways to Fix It
  • Navigating the World of Multi-Platform & Transmedia Rituals
  • A Picture Worth a Billion ‘Digital’ eWords
  • Online Crowd Sourcing of the Sixth Kind feat @ImogenHeap
  • Interview: Beyond the Living Room, Future of Social AR Gaming
  • RIP Multi Platform, Long Live Multi Channel, Transmedia Tablets!
  • The Transmedia Hierarchy of Needs
  • Garys Social Media Count
  • You are what your twitter lists say you are?
  • Future of Location Based Augmented Reality Story Games
  • Young Australians – Enhanced Identity Transmedians
  • iPad App Social Media Counts
  • Co-Creating Transmedia Communities
  • Where Industry and Academia Fear to Tread – StoryLabs Launch
  • Producing Transmedia Stories – 10 Reasons why Audiences do it Better…
  • Augmented Worlds Video Part 1 – Recognition
  • What makes the perfect Transmedia Producer?…
  • Descending Clouds – Society and Augmented Reality 101
  • The Game that becomes a Film and Our Lives Online Survey
  • Social Web and Transmedia 1000 Quotations of the Decade
  • Social TV Reloaded – 20 Best Solutions
  • Traditional Media – Time to Become Relevant again?

Blogroll

  • Adverblog
  • Advertising Lab
  • Brownian Emotion
  • CGM Trends
  • Charlene Li Media Tech Insights
  • chew shop
  • City of Sound
  • Dan Taylor
  • Diablogue
  • Digital Underwear
  • Donata Blog
  • Email You New Posts
  • Fluid3
  • Frank Boyd
  • Future of Personalization Blog
  • FutureLab
  • Generator.x
  • Google Video Blog
  • Graeme Watson
  • Grazitti
  • Hyperpeople
  • I Screen Studies
  • Jason Romney’s Vlog
  • Laurel Papworth
  • Lee Hopkins
  • Made For One
  • Media Hunter
  • Micropersuasion
  • Mike Butcher
  • New World Notes
  • Not Possible In Real Life
  • Personalization & Feeds
  • Peter Giles
  • PlasticBag.Org
  • PVR Blog
  • reBang Virtual Marketing
  • Reinvent TV
  • Rick Garcia
  • SL Business
  • SocialMediaBiz
  • Starr Sonic
  • Tech, Design & Cognition
  • TechnoGoggles
  • Terra Nova
  • The Long Tail
  • The Real Digital Revolution
  • Transumanar
  • Vlog Blog
  • XMEDIA – WA

Gary Sites

  • Gary as composer
  • Gary as photographer
  • Gary in Second Life
  • GaryHayes.TV
  • MUVEDesign

Work Sites

  • LAMP @ AFTRS
  • LAMP Wiki
  • Metroword
  • MUVEDesign
  • The Project Factory

Meta

  • Register
  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org
  • [Un]Subscribe to Posts
© 2011 PERSONALIZE MEDIA Suffusion theme by Sayontan Sinha