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	<title>PERSONALIZE MEDIA</title>
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	<link>http://www.personalizemedia.com</link>
	<description>The digital, personalized you in evolving, cross-media, virtual immersive landscapes. A weblog by Gary Hayes.</description>
	<pubDate>Sun, 16 Nov 2008 20:29:50 +0000</pubDate>
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		<title>Football Superstars, iPhone Ocarina, NBC WebTV and Lost in SL</title>
		<link>http://www.personalizemedia.com/football-superstars-iphone-ocarina-nbc-webtv-and-lost-in-sl/</link>
		<comments>http://www.personalizemedia.com/football-superstars-iphone-ocarina-nbc-webtv-and-lost-in-sl/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 20:29:50 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[LAMP]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Virtual Worlds]]></category>

		<category><![CDATA[iphone]]></category>

		<category><![CDATA[ARG]]></category>

		<category><![CDATA[beta group]]></category>

		<category><![CDATA[CAPTURE]]></category>

		<category><![CDATA[Channel]]></category>

		<category><![CDATA[choice]]></category>

		<category><![CDATA[component]]></category>

		<category><![CDATA[CREATE]]></category>

		<category><![CDATA[Creating]]></category>

		<category><![CDATA[ENTERTAINMENT]]></category>

		<category><![CDATA[fantasy]]></category>

		<category><![CDATA[Fifa]]></category>

		<category><![CDATA[Football]]></category>

		<category><![CDATA[football world]]></category>

		<category><![CDATA[FUTURE]]></category>

		<category><![CDATA[game type]]></category>

		<category><![CDATA[inworld]]></category>

		<category><![CDATA[Laguna Beach]]></category>

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		<category><![CDATA[leader boards]]></category>

		<category><![CDATA[MACHINE]]></category>

		<category><![CDATA[MASHUP]]></category>

		<category><![CDATA[micro economy]]></category>

		<category><![CDATA[MMOG]]></category>

		<category><![CDATA[multiplayer]]></category>

		<category><![CDATA[multiplayer experience]]></category>

		<category><![CDATA[Ocarina]]></category>

		<category><![CDATA[Oct]]></category>

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		<category><![CDATA[SERVICE]]></category>

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		<category><![CDATA[Sport]]></category>

		<category><![CDATA[sporting]]></category>

		<category><![CDATA[sports game]]></category>

		<category><![CDATA[Superstars]]></category>

		<category><![CDATA[there.com]]></category>

		<category><![CDATA[uk telegraph]]></category>

		<category><![CDATA[Ulitmate]]></category>

		<category><![CDATA[Virtual]]></category>

		<category><![CDATA[virtual clothes]]></category>

		<category><![CDATA[Warcraft]]></category>

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		<category><![CDATA[world]]></category>

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		<description><![CDATA[Another selection of my items cross-posted from another of my original blogs, lamp watercooler.
The Ulitmate Mashup Launches - Sport, MMOG &#38; Social Virtual World - 16 Oct 08

Football Superstars is the world&#8217;s first Virtual Football World. An entire online virtual world designed by football fans exclusively for football fans, where you can enjoy a massively [...]]]></description>
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		<item>
		<title>The Dawn of Mixed Reality and it&#8217;s Participatory Audience</title>
		<link>http://www.personalizemedia.com/the-dawn-of-mixed-reality-and-its-participatory-audience/</link>
		<comments>http://www.personalizemedia.com/the-dawn-of-mixed-reality-and-its-participatory-audience/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 04:49:12 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Blended Reality]]></category>

		<category><![CDATA[Cross Reality]]></category>

		<category><![CDATA[Games]]></category>

		<category><![CDATA[Interactive TV]]></category>

		<category><![CDATA[LAMP]]></category>

		<category><![CDATA[Last Post]]></category>

		<category><![CDATA[Media Personalizing]]></category>

		<category><![CDATA[Mixed Reality]]></category>

		<category><![CDATA[Virtual Reality]]></category>

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		<category><![CDATA[choice]]></category>

		<category><![CDATA[commercial tv]]></category>

		<category><![CDATA[creative possibilities]]></category>

		<category><![CDATA[Cross Media]]></category>

		<category><![CDATA[cyberspace]]></category>

		<category><![CDATA[D Mixed]]></category>

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		<category><![CDATA[Dawning]]></category>

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		<category><![CDATA[DVD]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=813</guid>
		<description><![CDATA[What is Mixed Reality, why is it relevant and has TV become it&#8217;s background medium of choice for larger numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of commercial TV. How will TV survive in a world where [...]]]></description>
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<enclosure url="http://www.personalizemedia.com/DawnMixedReality.mp4" length="52881745" type="video/mp4" />
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		<item>
		<title>The Future of Social Media Entertainment</title>
		<link>http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/</link>
		<comments>http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/#comments</comments>
		<pubDate>Sun, 26 Oct 2008 13:02:52 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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		<category><![CDATA[Lead Article]]></category>

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		<category><![CDATA[story]]></category>

		<category><![CDATA[trustonomics]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=789</guid>
		<description><![CDATA[
I gave an early 9-10.15am keynote presentation to the trendy young filmmaker folk at SPAA fringe on Saturday. It was received well by all who I spoke to and on the grapevine. It built on the many case studies shown by Peter Broderick in his two sessions highlighting a range of filmmakers selling DVDs off [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Inching Towards the live Web 3.0 - Layered Social Virtual Worlds</title>
		<link>http://www.personalizemedia.com/inching-towards-the-live-web-30-layered-social-virtual-worlds/</link>
		<comments>http://www.personalizemedia.com/inching-towards-the-live-web-30-layered-social-virtual-worlds/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 04:25:12 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Alternate Reality]]></category>

		<category><![CDATA[Brands]]></category>

		<category><![CDATA[Last Post]]></category>

		<category><![CDATA[Layered Virtual Worlds]]></category>

		<category><![CDATA[Media Personalizing]]></category>

		<category><![CDATA[Social Media]]></category>

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		<category><![CDATA[2d web]]></category>

		<category><![CDATA[Aussie]]></category>

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		<category><![CDATA[bandwidth]]></category>

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		<category><![CDATA[Laurel]]></category>

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		<category><![CDATA[Thomas Crown]]></category>

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		<category><![CDATA[virtual world]]></category>

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		<category><![CDATA[web browsers]]></category>

		<category><![CDATA[weblin]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=473</guid>
		<description><![CDATA[OK you should have spotted quite a few characters living on this post :)  Originally there were &#8216;video-real&#8217; talking, salesy character centered on the page courtesy of CLIVEvideo but I still talk about them more below.

A few months ago I blogged about the new kid on the intranet block, those  &#8216;layered&#8217; social virtual worlds. Quite [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/inching-towards-the-live-web-30-layered-social-virtual-worlds/feed/</wfw:commentRss>
		</item>
		<item>
		<title>My Upcoming Presentations - SPAA Fringe, SPAA, DebateIT, Social Networking and more&#8230;</title>
		<link>http://www.personalizemedia.com/my-upcoming-presentations-spaa-fringe-spaa-debateit-social-networking-and-more/</link>
		<comments>http://www.personalizemedia.com/my-upcoming-presentations-spaa-fringe-spaa-debateit-social-networking-and-more/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 05:18:32 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Events]]></category>

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		<category><![CDATA[Dean Bates]]></category>

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		<category><![CDATA[Myles Barlow]]></category>

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		<category><![CDATA[Phil Lloyd]]></category>

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		<category><![CDATA[Trent]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=756</guid>
		<description><![CDATA[Been a bit lapse in not posting other talks I have been giving around Oz so these are just in time. A range from Cross-Social-Media, Mixed Reality, Games/Film and the Creative Web&#8230;




Thursday 23rd October, 2008  - DebateIT: All the web’s a stage!
Join us as we debate whether the internet is helping unleash creativity. What opportunities [...]]]></description>
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		</item>
		<item>
		<title>Australia&#8217;s Top 10 Media and Marketing Blogs - AdAge</title>
		<link>http://www.personalizemedia.com/australias-top-10-media-and-marketing-blogs-adage/</link>
		<comments>http://www.personalizemedia.com/australias-top-10-media-and-marketing-blogs-adage/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 13:40:42 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=715</guid>
		<description><![CDATA[There have been a few lists published in blogs and mags recently attempting to filter out the most reputable marketing and/or media Australian blogs but which one should we pay most attention too, if any?
I was surprised when this (personalizemedia) &#8216;rather personal&#8217; intermittent blog appeared 9th place on the local Australian Adspace&#8217;s list back in [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/australias-top-10-media-and-marketing-blogs-adage/feed/</wfw:commentRss>
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		<item>
		<title>Marketing to New XBox Experience and PS3 Home Avatars</title>
		<link>http://www.personalizemedia.com/marketing-to-new-xbox-experience-and-ps3-home-avatars/</link>
		<comments>http://www.personalizemedia.com/marketing-to-new-xbox-experience-and-ps3-home-avatars/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 02:45:33 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=689</guid>
		<description><![CDATA[Interesting times ahead - the Console space finally collides with the Social Virtual World space as Sony and Microsoft race to be first to offer non-closed beta, &#8217;social (read: commercial) virtual world&#8217; front ends to their &#8216;trojan horse&#8217; consoles. Will they start to reap the benefits of a very large installed user base as both [...]]]></description>
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		</item>
		<item>
		<title>Video: Cinematic Game Renaissance - Game Now Leading Film?</title>
		<link>http://www.personalizemedia.com/video-cinematic-game-renaissance-game-now-leading-film/</link>
		<comments>http://www.personalizemedia.com/video-cinematic-game-renaissance-game-now-leading-film/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 06:06:42 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Featured Articles]]></category>

		<category><![CDATA[Games]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=658</guid>
		<description><![CDATA[Have we reached a tipping point - with many more user hours spent with games than films are they now more culturally relevant (as in our cultures are saturated with them)? With most films having &#8216;game-like&#8217; story arcs and, at the last count, nearly 80 films with stories based on game titles in production  [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/video-cinematic-game-renaissance-game-now-leading-film/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Games and Virtual Worlds: a new frontier of experience</title>
		<link>http://www.personalizemedia.com/games-and-virtual-worlds-a-new-frontier-of-experience/</link>
		<comments>http://www.personalizemedia.com/games-and-virtual-worlds-a-new-frontier-of-experience/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 05:26:54 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<category><![CDATA[Last Post]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=654</guid>
		<description><![CDATA[OK I had better blog this &#8216;press release&#8216; copied below which quotes me, but also as I am heavily involved in the creation of these courses and still running LAMP (the innovation unit at AFTRS). Frankly it is one of the best things to happen in Australian industry education for the last three years that [...]]]></description>
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		</item>
		<item>
		<title>Social Media Extinct-tertainment</title>
		<link>http://www.personalizemedia.com/social-media-extinct-tertainment/</link>
		<comments>http://www.personalizemedia.com/social-media-extinct-tertainment/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 22:24:05 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Alternate Reality]]></category>

		<category><![CDATA[Games]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=651</guid>
		<description><![CDATA[(short LAMP watercooler cross post)
&#8230;and we are all encouraged to be a part of the demise of mankind for a few months starting on October 6th. I suggest you join the facebook group which will keep you up to date with events. Feed your experiences into your blog/s, find wiki&#8217;s tracking events then contribute and [...]]]></description>
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		</item>
		<item>
		<title>Watercooler XPosts: Webflock, Facespooks, MultiPlaces, Ubiquity, DS-10, Emily</title>
		<link>http://www.personalizemedia.com/watercooler-xposts-emily-webflock-facespooks-multiplaces-ubiquity-ds-10/</link>
		<comments>http://www.personalizemedia.com/watercooler-xposts-emily-webflock-facespooks-multiplaces-ubiquity-ds-10/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 03:34:05 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=631</guid>
		<description><![CDATA[A selection of mini posts I did in the last few weeks on the slightly 101 LAMP Watercooler blog&#8230;
Will they Flock to Electric Sheep&#8217;s SVW Browser?
Interesting enterprise development from California based, Electric Sheep Company (notable for doing branded developments across virtual worlds like There.com and Second Life) as well as cross-over, mixed reality gigs like [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/watercooler-xposts-emily-webflock-facespooks-multiplaces-ubiquity-ds-10/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media Entertainment, Cool or Too Hot to Handle?</title>
		<link>http://www.personalizemedia.com/social-media-entertainment-cool-or-too-hot-to-handle/</link>
		<comments>http://www.personalizemedia.com/social-media-entertainment-cool-or-too-hot-to-handle/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 03:53:06 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Alternate Reality]]></category>

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		<description><![CDATA[Hats off to the producers, Ellenor and Marcus, of this social, cross-media show. Scorched - Australia’s first ‘what-if’ disaster telemovie with a few enhancements. Did they get their fingers burnt, is it really over and was it a little too scarey?

As I have mentioned before in various articles sized posts on this blog and my [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/social-media-entertainment-cool-or-too-hot-to-handle/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Power of &#8216;Our&#8217; Machinima</title>
		<link>http://www.personalizemedia.com/the-power-of-our-machinima/</link>
		<comments>http://www.personalizemedia.com/the-power-of-our-machinima/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 13:29:17 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Last Post]]></category>

		<category><![CDATA[Media Personalizing]]></category>

		<category><![CDATA[Participatory Media]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=606</guid>
		<description><![CDATA[Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment but now, like many millions around [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/the-power-of-our-machinima/feed/</wfw:commentRss>
<enclosure url="http://www.justvirtual.com/SL_TheWall_v2_ComfNumb.mp4" length="95010961" type="video/mp4" />
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		<title>Choose Your Own Adventure, Games and Virtual Worlds at AFTRS</title>
		<link>http://www.personalizemedia.com/choose-your-own-adventure-games-and-virtual-worlds-at-aftrs/</link>
		<comments>http://www.personalizemedia.com/choose-your-own-adventure-games-and-virtual-worlds-at-aftrs/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 08:03:09 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=559</guid>
		<description><![CDATA[&#8220;Make Games and Virtual Worlds at Australian Film, TV and Radio School&#8221; - OK time to wear that other hat as Director of the Laboratory for Advanced Media Production at AFTRS and plug some of the cool new courses we are delivering in 6 months time.
CREATE ENTERTAINMENT EXPERIENCES OF THE FUTURE
Discover new opportunities to express [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/choose-your-own-adventure-games-and-virtual-worlds-at-aftrs/feed/</wfw:commentRss>
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		<item>
		<title>&#8220;A Few Lives Left&#8221; for Poor Research into Virtual Worlds</title>
		<link>http://www.personalizemedia.com/a-few-lives-left-for-traditional-journalism/</link>
		<comments>http://www.personalizemedia.com/a-few-lives-left-for-traditional-journalism/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 21:44:16 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Last Post]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=528</guid>
		<description><![CDATA[
The Sydney Morning Herald, and a few blogs who should know better, continue the tiresome trend of metaverse and specifically Second Life bashing. Asher Moses ( decided to run a recent item based loosely on a few lines of an old bit of research from a PhD student looking at the potential of Virtual Reality [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/a-few-lives-left-for-traditional-journalism/feed/</wfw:commentRss>
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		<title>2008 Metaverse Tour Video: The Social Virtual World&#8217;s A Stage</title>
		<link>http://www.personalizemedia.com/2008-metaverse-tour-video-the-social-virtual-worlds-a-stage/</link>
		<comments>http://www.personalizemedia.com/2008-metaverse-tour-video-the-social-virtual-worlds-a-stage/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 22:49:33 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Featured Articles]]></category>

		<category><![CDATA[Social Media]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=461</guid>
		<description><![CDATA[Gary Hazlitt, Gazlitt and me take a &#8216;break&#8217; in over fifty worlds comprising the current metaverse, here is the holiday video&#8230;
I am doing a commercial report and curriculum development on the evolving range of social virtual worlds and have recently ventured into fifty of them to review and sample the culture, creative, business and educational [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/2008-metaverse-tour-video-the-social-virtual-worlds-a-stage/feed/</wfw:commentRss>
<enclosure url="http://www.justvirtual.com/SVWS_2008.mp4" length="78428195" type="video/mp4" />
		</item>
		<item>
		<title>Marketing Opportunities in Social Virtual Worlds</title>
		<link>http://www.personalizemedia.com/marketing-opportunities-in-social-virtual-worlds/</link>
		<comments>http://www.personalizemedia.com/marketing-opportunities-in-social-virtual-worlds/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 00:50:31 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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		<category><![CDATA[summit]]></category>

		<category><![CDATA[virtual_communities]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=459</guid>
		<description><![CDATA[My slides below from my presentation at one of Australia&#8217;s industries leading advertising conferences yesterday which I had previously blogged about &#8220;The Advertising and Marketing Summit&#8221; It was a jam packed room with around 400 attendees of marketing movers and shakers. I closed the second day with the talk on &#8216;engaging in virtual communities&#8217; followed [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/marketing-opportunities-in-social-virtual-worlds/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Avatars Take Over the Asylum - Layered &#8216;Social&#8217; Virtual Worlds</title>
		<link>http://www.personalizemedia.com/the-avatars-take-over-the-asylum-layered-social-virtual-worlds/</link>
		<comments>http://www.personalizemedia.com/the-avatars-take-over-the-asylum-layered-social-virtual-worlds/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 22:29:23 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Last Post]]></category>

		<category><![CDATA[Media Personalizing]]></category>

		<category><![CDATA[Transformation]]></category>

		<category><![CDATA[Virtual Worlds]]></category>

		<category><![CDATA[Web 3.0]]></category>

		<category><![CDATA[2d_web]]></category>

		<category><![CDATA[avatars]]></category>

		<category><![CDATA[computer_desktop]]></category>

		<category><![CDATA[dogz]]></category>

		<category><![CDATA[game_character]]></category>

		<category><![CDATA[google]]></category>

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		<category><![CDATA[live_web]]></category>

		<category><![CDATA[marketing_opportunities]]></category>

		<category><![CDATA[mash]]></category>

		<category><![CDATA[neopets]]></category>

		<category><![CDATA[representational]]></category>

		<category><![CDATA[rocketon]]></category>

		<category><![CDATA[second_life]]></category>

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		<category><![CDATA[talking_heads]]></category>

		<category><![CDATA[traditional_web]]></category>

		<category><![CDATA[virtual_characters]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=417</guid>
		<description><![CDATA[Fed up with your avatar having to live inside a wall-garden world? Want to bring it out into the wider web to play? Well it seems a revolution is at hand, early days and a few notable services listed below, but keep your eyes peeled as virtual characters start to infiltrate our flat 2D web [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/the-avatars-take-over-the-asylum-layered-social-virtual-worlds/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Speaking at - Ad Marketing Summit 08: Unlocking Excellence</title>
		<link>http://www.personalizemedia.com/speaking-at-ad-marketing-summit-08-unlocking-excellence/</link>
		<comments>http://www.personalizemedia.com/speaking-at-ad-marketing-summit-08-unlocking-excellence/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 04:09:53 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=422</guid>
		<description><![CDATA[I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow &#8216;bubbled&#8217; keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:


Unleashing the power of brand experience
 The Consumer is King – forecasts and trends of tomorrow’s consumer
 Creativity techniques to become an [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/speaking-at-ad-marketing-summit-08-unlocking-excellence/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Professional Music Creation becomes Social</title>
		<link>http://www.personalizemedia.com/professional-music-creation-becomes-social/</link>
		<comments>http://www.personalizemedia.com/professional-music-creation-becomes-social/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 01:12:27 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Last Post]]></category>

		<category><![CDATA[Media Personalizing]]></category>

		<category><![CDATA[Music Indie]]></category>

		<category><![CDATA[Production]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[blinding_light]]></category>

		<category><![CDATA[brit_school]]></category>

		<category><![CDATA[codebase]]></category>

		<category><![CDATA[imogen_heap]]></category>

		<category><![CDATA[music_creation]]></category>

		<category><![CDATA[opening_sequence]]></category>

		<category><![CDATA[professional_music]]></category>

		<category><![CDATA[scarcity]]></category>

		<category><![CDATA[social_music]]></category>

		<category><![CDATA[stardom]]></category>

		<category><![CDATA[talented_individuals]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=421</guid>
		<description><![CDATA[I think it is fantastic when creative people, who have been traditionally forced by scarcity of distribution and BIG media stranglehold on markets to play by others rules, start to forge their own future regardless of corporations. Known as the Queen of the Indies in the UK (thanks Paul Bennun for that label) Imogen Heap [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/professional-music-creation-becomes-social/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Future of&#8230;well what? Consultant waffle?</title>
		<link>http://www.personalizemedia.com/the-future-ofwell-what-consultant-waffle/</link>
		<comments>http://www.personalizemedia.com/the-future-ofwell-what-consultant-waffle/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 00:50:46 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Last Post]]></category>

		<category><![CDATA[Marketing]]></category>

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		<category><![CDATA[world]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=420</guid>
		<description><![CDATA[Interesting. I have a screen here at work spiting out various random on the spot blog posts from the Future of Media Summit . Looking at the themes and points coming out forcibly takes me back to the mid to late 90s and even earlier. At today&#8217;s conference there is lots of discussion about how [...]]]></description>
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		<item>
		<title>Google Lively Machinima Potential</title>
		<link>http://www.personalizemedia.com/google-lively-machinima-potential/</link>
		<comments>http://www.personalizemedia.com/google-lively-machinima-potential/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 11:46:56 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Last Post]]></category>

		<category><![CDATA[Virtual Worlds]]></category>

		<category><![CDATA[Web 3.0]]></category>

		<category><![CDATA[animations]]></category>

		<category><![CDATA[anims]]></category>

		<category><![CDATA[bodyslam]]></category>

		<category><![CDATA[customisation]]></category>

		<category><![CDATA[fidget]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[google-lively]]></category>

		<category><![CDATA[party_developers]]></category>

		<category><![CDATA[room_environments]]></category>

		<category><![CDATA[second_life]]></category>

		<category><![CDATA[shrug]]></category>

		<category><![CDATA[story_ideas]]></category>

		<category><![CDATA[strut]]></category>

		<category><![CDATA[taunt]]></category>

		<category><![CDATA[virtual_worlds]]></category>

		<category><![CDATA[windmill]]></category>

		<category><![CDATA[wink]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=419</guid>
		<description><![CDATA[
Although this new soon to be ubiquitous virtual world is not as vastly customisable as Second Life it has some nice useful, linear machinima features such as the rather quaint preset animations and its obvious cartoon aesthetic. I just put together a quick sequence of some of the &#8217;solo&#8217; animations of the toons up onto [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/google-lively-machinima-potential/feed/</wfw:commentRss>
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		<item>
		<title>Social Virtual Worlds from Google - It&#8217;s all about to change&#8230;oh and Facebook too&#8230;</title>
		<link>http://www.personalizemedia.com/social-virtual-worlds-from-google-its-all-about-to-change_oh_and_facebook_too/</link>
		<comments>http://www.personalizemedia.com/social-virtual-worlds-from-google-its-all-about-to-change_oh_and_facebook_too/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 23:33:59 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Creativity]]></category>

		<category><![CDATA[Distribution]]></category>

		<category><![CDATA[Divergence]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Last Post]]></category>

		<category><![CDATA[Metadata]]></category>

		<category><![CDATA[Personalization]]></category>

		<category><![CDATA[Virtual Worlds]]></category>

		<category><![CDATA[deep_pockets]]></category>

		<category><![CDATA[earth_maps]]></category>

		<category><![CDATA[fanfare]]></category>

		<category><![CDATA[good_sense]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[integrations]]></category>

		<category><![CDATA[largest_search_engine]]></category>

		<category><![CDATA[life_tools]]></category>

		<category><![CDATA[liking]]></category>

		<category><![CDATA[metaverse]]></category>

		<category><![CDATA[perpetual_beta]]></category>

		<category><![CDATA[pomp]]></category>

		<category><![CDATA[search_engine_google]]></category>

		<category><![CDATA[second_life]]></category>

		<category><![CDATA[virtual_world]]></category>

		<category><![CDATA[web_browsers]]></category>

		<category><![CDATA[youtube]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=410</guid>
		<description><![CDATA[
I have mentioned several times in this blog about the next big steps in the metaverse and two of my key points spring to mind, 1) Integration with existing online &#8216;life&#8217; tools and 2) a company with super deep pockets, Google. So without much fanfare or pomp or circumstance &#8216;Lively - perpetual beta&#8216; was sneakily [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/social-virtual-worlds-from-google-its-all-about-to-change_oh_and_facebook_too/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Talk: The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds</title>
		<link>http://www.personalizemedia.com/talk-the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds/</link>
		<comments>http://www.personalizemedia.com/talk-the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 23:16:43 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Conference]]></category>

		<category><![CDATA[Last Post]]></category>

		<category><![CDATA[Law]]></category>

		<category><![CDATA[Social Issues &#038; Privacy]]></category>

		<category><![CDATA[Speaking]]></category>

		<category><![CDATA[Virtual Worlds]]></category>

		<category><![CDATA[catchy_title]]></category>

		<category><![CDATA[codebase]]></category>

		<category><![CDATA[copyright_law]]></category>

		<category><![CDATA[david_lindsay]]></category>

		<category><![CDATA[hunter_new_york]]></category>

		<category><![CDATA[law_chambers]]></category>

		<category><![CDATA[melbourne_university_law]]></category>

		<category><![CDATA[melissa]]></category>

		<category><![CDATA[monash_law]]></category>

		<category><![CDATA[new_york_law_school]]></category>

		<category><![CDATA[object_classid]]></category>

		<category><![CDATA[panel_session]]></category>

		<category><![CDATA[senior_lecturer]]></category>

		<category><![CDATA[shockwave]]></category>

		<category><![CDATA[virtual_worlds]]></category>

		<category><![CDATA[worms]]></category>

		<category><![CDATA[york_law_school]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=408</guid>
		<description><![CDATA[The slides below are from a presentation I did last week at the Monash Law Chambers as part of a four speaker mix on Law and Regulation of Virtual Worlds. The embed below has just been elevated as a slideshare featured presentation - so goes to show what a catchy title will do. I co-presented [...]]]></description>
		<wfw:commentRss>http://www.personalizemedia.com/talk-the-sex-the-violence-and-the-dirty-money-the-truth-about-social-virtual-worlds/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Innovating Global Social Media Experiences and Collaborative Entertainment Production</title>
		<link>http://www.personalizemedia.com/innovating-global-social-media-experiences-and-collaborative-entertainment-production/</link>
		<comments>http://www.personalizemedia.com/innovating-global-social-media-experiences-and-collaborative-entertainment-production/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 03:13:14 +0000</pubDate>
		<dc:creator>Gary Hayes</dc:creator>
		
		<category><![CDATA[Cross Media]]></category>

		<category><![CDATA[Featured Articles]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[LAMP]]></category>

		<category><![CDATA[Media Personalizing]]></category>

		<category><![CDATA[Participatory Media]]></category>

		<category><![CDATA[Speaking]]></category>

		<category><![CDATA[alternate_reality_games]]></category>

		<category><![CDATA[broadband_web]]></category>

		<category><![CDATA[creative_professionals]]></category>

		<category><![CDATA[cross_training]]></category>

		<category><![CDATA[digital_content]]></category>

		<category><![CDATA[film_tv]]></category>

		<category><![CDATA[international_markets]]></category>

		<category><![CDATA[media_applications]]></category>

		<category><![CDATA[media_entertainment]]></category>

		<category><![CDATA[object_classid]]></category>

		<category><![CDATA[participatory]]></category>

		<category><![CDATA[platform_services]]></category>

		<category><![CDATA[rough_transcript]]></category>

		<category><![CDATA[seoul]]></category>

		<category><![CDATA[trilateral]]></category>

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		<guid isPermaLink="false">http://www.personalizemedia.com/?p=407</guid>
		<description><![CDATA[As promised a rough transcript of a presentation I gave as part of the Digital Content Session at the Trilateral KANZ Broadband Summit in Seoul on 19 June 2008. It looks at the emerging nature of Social Media Entertainment but focuses on how creative professionals can keep up with &#8216;the crowd&#8217;. Covers how Film, TV [...]]]></description>
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