Garys Social Media Count

by Gary Hayes on September 29, 2009 · 362 comments

Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, Social Media Industry Head, Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web is. More after the embed.

If you want to embed this on your page just use the code in the box below. Drag select it all then copy/paste into any site. Use this code as I will be regularly updating it with latest stats.

For a 600 pixel wide site/pane

For a more typical 450 pixel wide site/pane

The text will be small but to fit a 260 wide sidebar

More about the Count - I quickly built and coded the app based on data culled from a range of social media sources & sites at the end of Sept 2009. The design will be finessed and I will be adding extra functionality (such as week, month & year lookahead/backs plus dynamic data input).

The social web has exploded in the last year and below are some of the key data points that the ‘Gary’s Social Media Count’ is based on (many will be updated!).

20 hours of video uploaded every minute onto YouTube (source YouTube blog Aug 09)
Facebook 600k new members per day, and photos, videos per month, 700mill & 4 mill respectively (source Inside Facebook Feb 09)
Twitter 18 million new users per year & 4 million tweets sent daily (source TechCrunch Apr 09)
iPolicy UK – SMS messaging has a bright future (Aug 09)
900 000 blogs posts put up every day (source Technorati State of the Blogosphere 2008)
YouTube daily, 96 million videos watched, $1mill bandwidth costs (source Comscore Jul 06 !)
UPDATE: YouTube 1Billion watched per day SMH (2009)- counter updated!
Second Life 250k virtual goods made daily, text messages 1250 per second (source Linden Lab release Sep 09)
Money – $5.5 billion on virtual goods (casual & game worlds) even Facebooks gifts make $70 million annually (source Viximo Aug 09)
Flickr has 73 million visitors a month who upload 700 million photos (source Yahoo Mar 09)
Mobile social network subscribers – 92.5 million at the end of 2008, by end of 2013 rising to between 641.6-873.1 million or 132 mill annually (source Informa PDF)
SMS – Over 2.3 trillion messages will be sent across major markets worldwide in 2008 (source Everysingleoneofus sms statistics)

If you want to download this counter in its current state then right click and save the following:

The raw flash movie 82k
A windows executable app 4.4MB

Finally if you think of any more profound ‘dynamic’ stats to replace some of the above then, comment below!

UPDATE – The counter now has mobile and games added – soon to be included will be ‘heritage or traditional’ media (films shown in cinemas, TV shows being shown globally etc:). The statistical sources for the mobile & games counters are added below (even though they are in other posts).

Some of the sources for the mobile counter

TechCrunchies – Mobile Video Viewers Statistics
AdMob June 2009 Mobile Metrics Report
PortioDirect Mobile Factbook 2009
Mashable – CITA report – 4.1 Billion SMS Messages Are Sent Daily USA
iPolicy UK – SMS messaging has a bright future
Research and Markets Global Mobile Broadband – Statistics and Trends
Smartbrief Sharp Increase in Mobile Internet Adspend…
ABI Research In 2014 Monthly Mobile Data Traffic Will Exceed 2008 Total
HotHardware Huge Growth in Daily Mobile Web Access
Ecoustics
Cio GPS Enabled Mobile Phone Shipments to More than Double Over Next Five Years
Nielsen Americans Watching More TV Than Ever: Web and Mobile Video Up too

Some of the sources for the games counter

50 million daily users of Zynga social games

$2.8 bill generated yearly by China MMOG players

16 million quests per day completed by WoW players

$22 Billion US games revenue in 2009

50 000 person to person auctions per day on Gaia

1 million currency transactions per day in Eve Online

9 games sold every second 2007

$5.5 bill spent on virtual goods globally

4.1 million new MMORPG subscribers 2009

$125 mill advertising revenues in Social Virtual Worlds

575000 log into Fantasy Westward Journey per day

250 thousand virtual goods created on Second Life per day

$594 million invested in Virtual World companies in 2008

1.5 million new 3-11 US children subscribing to Virtual Worlds annually

1 million message board posts per day in Gaia online

7.5 million per month use Habbo

$2.45 billion per year revenue made from World of Warcraft

13.4 million portable game units sold in 2007

936 mill Chinese user hours per week in online games (78 mill @ 12 hrs pw)

1250 text messages sent per second in Second Life

465 million user hours in second life over the last year

50 million daily users of Zynga social games (Inside Social Games 2009)
$2.8 bill generated yearly by China MMOG players (Raph Koster 2009)
16 million quests per day completed by WoW players (Maximum PC 2009)
$22 Billion US games revenue in 2009 (IDE Agency 2009)
50 000 person to person auctions per day on Gaia
1 million currency transactions per day in Eve Online (MMORPG.com 2009)
9 games sold every second 2007 (GrabStats 2007)
$5.5 bill spent on virtual goods globally
4.1 million new MMORPG subscribers 2009 (MMORPGChart.com 2008)
$125 mill advertising revenues in Social Virtual Worlds (GamineExpedition 2008)
575000 log into Fantasy Westward Journey per day (Seeking Alpha 2009)
250 thousand virtual goods created on Second Life per day (MarketWire 2009)
$594 million invested in Virtual World companies in 2008 (Engage Digital Media 2009)
1.5 million new 3-11 US children subscribing to Virtual Worlds annually (GamineExpedition 2009)
1 million message board posts per day in Gaia online
7.5 million per month use Habbo
$2.45 billion per year revenue made from World of Warcraft (Edge Online 2008)
13.4 million portable game units sold in 2007 (Grab Stats 2007)
936 mill Chinese user hours per week in online games (78 mill @ 12 hrs pw) (Futures of Learning 2008)
1250 text messages sent per second in Second Life (Linden Lab 2009)
465 million user hours in second life over the last year (Linden Lab 2009)

Please suggest other stats or point out errors – as this widget is now embedded in 100s of blogs I am keen to keep it up to date and accurate as possible! Cheers

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Tagged as: age, amp, app, application, ARG, Aug, bandwidth, bandwidth costs, blockquote, blog, box, cab version, cdb, China, Chris, ckey, code, codebase, COMMENT, cool, copy paste, current state, data input, DAY, development, download, dynamic data, dynamic stats, end, Eve Online, exponential, exponential growth, facebook, Facebooks, Flash, flickr, functionality, Gaia, game worlds, Gary, growth, height, key data, laurel-papworth, Life, Linden Lab, lookahead, Mac, Media, media presentations, media sources, mill, minute, Mobile, moment, month, object classid, papworth, param name, personalizemedia, pixel, presentation, release sep, Rise, Second Life, Sept, SERVICE, shockwave, site, SMS, sms messaging, Social, Social Media, social media services, social web, source, src, state, text messages, Than, time, time counters, today, Transmedia, tweets, twitter, UK, uk sms, US, USA, Use, Video, Virtual, web, week, width, world, year, youtube

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{ 109 comments… read them below or add one }

← Previous Comments

1 Bevan Bird December 7, 2009 at 11:52 am: Gary,

Is it yet possible to pull any of these statistics from their sources in real time? That would make this more useful, since people could graph the activity in each sector for different times of the day/week and use that to market even more effectively.

Thanks,

Bevan
Bevan Bird´s last blog ..Bouldering in Stanley Park, Vancouver, BC

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2 femi December 7, 2009 at 11:40 pm: Gary,

I tried to embed this social media count to my blog about web 2.0. but always fail. How to embed this, gary? please email me, gary. so thanks.
femi´s last blog ..social media count hary gayes

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3 jess. January 13, 2010 at 12:52 am: Wow this is a cool gadget. I am surprised there isn’t anything about online dating, sex or otherwise. If only now I could get the embedding to work. Thanks for making this!

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4 Bruce Christensen January 13, 2010 at 1:15 pm: Gary,
This is great work… I added it to a blog post on my site ( http://albinophantblog.com/real-gifts-social-medias-slowpoke-or-opportunity/2421/ ) And then I shared it on some groups in Linkedin and told a few friends.
This is a cool widget, thanks for sharing it.

Bruce
Bruce Christensen´s last blog ..Real Gifts, Social Media’s Slowpoke or Opportunity

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5 AndreaF January 16, 2010 at 1:55 am: Wordpress doesn’t seem to like the widget and doesn’t let you embed it – do you have a different version of it?
Great stats by the way.

[Reply]
Gary Hayes Reply:
January 17th, 2010 at 12:17 pm
HI AndreaF – not sure why Wordpress won’t let you embed the widget? Over 614 sites already have! I assume you are editing in source mode and copied the complete embed code above into it. Tell me if you haven’t yet managed it – happy to walk you through it…Cheers Gary

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6 buy 8gb micro m2 January 21, 2010 at 11:17 pm: This is something that i was looking for and now my search ends here.This site seems like as it is so pious, there will not be useless things and get the related and required information only.

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7 Melanie January 29, 2010 at 2:35 am: This is really cool! You have a ton of info on here for stats that I would never have known where to look for it. It is very impressive to see the amount of activity these social media sites really get from all over the world. I never put much thought into the benefits of using these sites for marketing, but now with these type of stats, I am all on board!

Thanks for sharing! I have a ton of work to do now!

Keep up the good work. You have so much useful info on this site that I have bookmarked it for future reference.

Melanie
Melanie´s last blog ..Do you Really Save Money if you Purchase Items in Bulk?

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8 BrianJUY February 5, 2010 at 7:36 am: These statistics are mind boggling…

The awesome part is…

The Internet is still small in the grand scale of things…
BrianJUY´s last blog ..Are You Pro or Anti-Abortion?

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9 Florante February 6, 2010 at 11:08 am: Just exactly what i’m looking for! This is a valuable information that cannot be ignored. The number speaks for itself. It simply strengthens the fact, that if you’re not part of the social media revolution that’s shaping in the background, you must be missing something really BIG.

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