Alternate Reality

What have you Got against my Bot!

Feb 18th, 2008 | By Gary Hayes | Category: Alternate Reality, Artificial Intelligence, Business, Devices, Divergence, Innovation, Media Personalizing, Metadata, Participatory Media, Social Software, Transformation, Virtual Worlds

I find this really interesting and a portent of the future. I am sure you remember the context to the films Bladerunner, chasing down sneeky renegade bots. Then there was AI with its ‘Flesh Fair’, (humans destroying orphaned robots), then the agents in Matrix, what is real and who is not etc: All come from […]

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Mashing the Real and the Virtual

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Cross Media, Events, Locative, Media Personalizing, Mixed Reality, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I am very interested in Mixed or Cross Reality advances at the moment. Over the past 6 months there have been some great trials and even a few commercial enterprises set up including Total Immersion. But a couple of trials caught our attention in the last couple of weeks. The first (virtual into real) in […]

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1 iFob Me Off 2 Chasing the Dragon 3 Second Skin

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Brands, Cross Media, Devices, Locative, On-demand, Participatory Media, Story Telling, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0, iphone

1 iFob Me Off

I have had a working phone iPhone in Oz now for a few months - currently jailbroken 1.1.2’s - for R&D purposes only
One of my favourite applications is ‘installer’ which is the portal to a vast array of free, community created, grass roots applications. One popped up yesterday in Recent […]

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1 MR Killer App, 2 iPhone Home 3 Mirror Mirror

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Devices, Innovation, Mixed Reality, Mobile, On-demand, Virtual Reality, Virtual Worlds, Web 3.0, iphone, viral

1 Mixed Reality Killer App
OK a ‘give us your comment’ competition. Below an oldie but goody clip from CeBit 2006 but what do you think is the main killer application for this particular synchronous interface? - (no sneaking ideas by reading the hundreds of comments on it’s YouTube page!).

http://www.youtube.com/watch?v=kzGljuievpM

2 iPhone Home

Above ‘me browsing the lamp […]

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The 3D Metaverse is Only about Sex!

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Mixed Reality, Personalization, Second Life, Social Issues & Privacy, TV, Transformation, Virtual Worlds, Web 3.0

…or so it seems by the constant line of broadcasters (ABC, SBS, CBC, C4 and endless news reports) who deliver so called ‘insights’ into the growing phenomenon of Social Virtual Worlds. The new BBC doco aired a couple of nights ago (YouTube segments embedded below) brought to mind reasons why traditional media companies may want […]

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Significant Steps to Mixed-Media, Cross-Reality

Oct 25th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Mixed Reality, Personalization, Second Life, Social Networks, Story Telling, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

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As usual I feel so guilty about not blogging as much as I should - partly due to just producing so much…starting to believe the new adage that someone mentioned to me a couple of years ago - “those who don’ t produce, blog” - that might muster up a comment or two
Anyway […]

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Corporations in Social Virtual Worlds - Psychopaths or Welcome Friends?

Sep 3rd, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Business, Creativity, Featured Articles, Media Personalizing, Mixed Reality, Personalization, Profiling, Psychology, Second Life, Social Networks, Social Software, Story Telling, Virtual Reality, Virtual Worlds, Web 3.0

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Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets).
I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new […]

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The Games Universe?

Jul 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Events, Games, Media Personalizing, Mixed Reality, Story Telling, Transformation, Virtual Worlds

“Games are just games aren’t they, all the same thing?”. Wearing my Director of LAMP hat develop and training industry producers (working through the Australian Film TV and Radio School) I come across many traditional producers of media who just don’t ‘get’ games. They look at them through the corner of their eye in that […]

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The Mixed Reality Perfect Storm

Jun 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Innovation, Mixed Reality, Production, Revolution, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of […]

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Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, […]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) […]

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Alternate Media Distribution Games - 03 Milia 2007 Vignettes

Apr 19th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Games, Innovation, Interactive TV, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Second Life, Social Issues & Privacy, Social Software, Story Telling, TV, Virtual Worlds

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea. This was the first time […]

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Phase Two - TV & Design Brands and Virtual Worlds

Jan 18th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Second Life, Social Software, Transformation, Virtual Worlds, Web 3.0

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the […]

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