Featured Articles

Corporations in Social Virtual Worlds - Psychopaths or Welcome Friends?

Sep 3rd, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Business, Creativity, Featured Articles, Media Personalizing, Mixed Reality, Personalization, Profiling, Psychology, Second Life, Social Networks, Social Software, Story Telling, Virtual Reality, Virtual Worlds, Web 3.0

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Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets).
I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new […]

Popularity: 10% [?]


The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course […]

Popularity: 21% [?]


Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an […]

Popularity: 39% [?]


Cross-Media - What Audiences Want

Nov 13th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Cross Media, Distribution, Featured Articles, Innovation, Interactive TV, Mobile, Mobile TV, On-demand, Production, Social Software, Story Telling, TV, Web 2.0

Just spotted my old collegues Matt Locke and Frank Boyd launching another series of 360 lab initiatives at the BBC. Not much has changed since the labs of 2000 and earlier, when EXACTLY to the day, six years ago I was presenting slides including those on this post to wannabee cross-media BBC producers. Incidentally I […]

Popularity: 33% [?]


Virtual Worlds, Web 3.0 and Portable Profiles

Aug 27th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Featured Articles, Games, Innovation, Media Personalizing, Metadata, Personalization, Portals, Profiling, Revolution, Second Life, Social Software, Targeting, Virtual Reality, Web 2.0, Web 3.0

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s. From […]

Popularity: 17% [?]


Alternate Reality Games in Virtual Spaces

May 27th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Distribution, Featured Articles, Games, Media Personalizing, Personalization, Production, Second Life, Social Software, Story Telling, Transformation, Virtual Reality, Web 2.0, Web 3.0

Ok the title sounds a little ’space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ’social play’ inside a virtual world and a great way to plan a Real World Alternate […]

Popularity: 19% [?]