Media Personalizing

Web 0.0 to 5.0 - Spheres of Influence

May 14th, 2008 | By Gary Hayes | Category: Advertising, Distribution, Media Personalizing, Participatory Media, Personalization, Social Issues & Privacy, Social Networks, Web 2.0, Web 3.0, personal

Currently doing some talks about online buzz and the ‘network’ and thought I would share some of those cute charts I threw together to illustrate a few angles. Firstly though just wanted to get out there a simple view/evolutionary map of the track we are on, the out-of-control train without brakes hurtling towards an always-on, […]

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The Format Generator v0.1a

Apr 19th, 2008 | By Gary Hayes | Category: Innovation, Locative, Media Personalizing, Metadata, Participatory Media, Personalization, Search, Transformation

A nice little toy to play with down below which has resulted from a few recent think streams. I have been thinking hard about the potential millions of formats that can be created by mashing the many traditional media forms with even more new media forms - endless combinations of genre, platform, structure, intention and […]

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SocioNet 101, Body Interface and The Cyber Celeb

Apr 18th, 2008 | By Gary Hayes | Category: Business, Creativity, Cross Media, Devices, Games, Media Personalizing, Participatory Media, Profiling, Social Networks, Social Software, bloguilt

Three more of my cross posts from the LAMP Watercooler I write/edit.
1 SOCIAL NETWORKING 101 FOR MORNING TV AUDIENCES
I just captured and uploaded to YouTube a TV show (yes they are still going!) this morning featuring Australia’s leading social network strategist and social network hostess with the mostess, Laurel Papworth - also occasional LAMP mentor […]

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3XPosts - Ad Love, Online Ads and iPhone SDK

Mar 11th, 2008 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Devices, Innovation, Media Personalizing, Participatory Media, SDK, Social Networks, TV, bloguilt, iphone

Three more quick cross posts from LAMP Watercooler - yes feeling guilty already!
Bring the Love Back
We have seen a lot of videos about the changing media environment but this one nearly a year old, slipped through the net. So just been to a great business, Trans-Tasman lunch and Tony Surtees who was speaking about […]

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What have you Got against my Bot!

Feb 18th, 2008 | By Gary Hayes | Category: Alternate Reality, Artificial Intelligence, Business, Devices, Divergence, Innovation, Media Personalizing, Metadata, Participatory Media, Social Software, Transformation, Virtual Worlds

I find this really interesting and a portent of the future. I am sure you remember the context to the films Bladerunner, chasing down sneeky renegade bots. Then there was AI with its ‘Flesh Fair’, (humans destroying orphaned robots), then the agents in Matrix, what is real and who is not etc: All come from […]

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Mashing the Real and the Virtual

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Cross Media, Events, Locative, Media Personalizing, Mixed Reality, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I am very interested in Mixed or Cross Reality advances at the moment. Over the past 6 months there have been some great trials and even a few commercial enterprises set up including Total Immersion. But a couple of trials caught our attention in the last couple of weeks. The first (virtual into real) in […]

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Humanity Slowly Returns to Creativity - 64% of teenagers engage in content creation

Dec 20th, 2007 | By Gary Hayes | Category: Creativity, Distribution, Media Personalizing, Personalization, Portals, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, personal

Well a bit of a pompous title perhaps, fueled by a report just published by Pew Internet (one of my fav research groups) who reminded me of something a few of us have been bleating on about for a while - that the last 200 years of media distribution have been an anomaly. Dominated by […]

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Eight Random Gary Facts - Game?

Dec 9th, 2007 | By Gary Hayes | Category: Media Personalizing, personal, viral

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I have been tagged by Bettina (double tagged in fact inworld SL and out in web 2.0 - thanks Bett!) So I am compelled on fear of being ’something/shamed’ to post eight random factoids about me. Well that is easy - he ponders. Wonders doing the sums how many blog posts will there be as […]

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Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Interactivity, Lead Articles, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two […]

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Speaking at Belgium Cross-Media Storytelling Conference

Nov 23rd, 2007 | By Gary Hayes | Category: Conference, Cross Media, Events, Media Personalizing, Mixed Reality, On-demand, Social Issues & Privacy, Story Telling, Virtual Reality, Web 2.0, Web 3.0

Just arrived in Mechelen, a lovely Belgium historical centre going back to 1200 or so (photo left just taken by me, ten minutes ago!). After the usual gruelling 21+ hour flight from Sydney to Europe I had lunch with Annet Daems (who is running the conference) and we are both ready for two days of […]

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Corporations in Social Virtual Worlds - Psychopaths or Welcome Friends?

Sep 3rd, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Business, Creativity, Featured Articles, Media Personalizing, Mixed Reality, Personalization, Profiling, Psychology, Second Life, Social Networks, Social Software, Story Telling, Virtual Reality, Virtual Worlds, Web 3.0

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Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets).
I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new […]

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The Games Universe?

Jul 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Events, Games, Media Personalizing, Mixed Reality, Story Telling, Transformation, Virtual Worlds

“Games are just games aren’t they, all the same thing?”. Wearing my Director of LAMP hat develop and training industry producers (working through the Australian Film TV and Radio School) I come across many traditional producers of media who just don’t ‘get’ games. They look at them through the corner of their eye in that […]

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Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, […]

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