Production

Cross-posting and BLOGUILT

Feb 13th, 2008 | By Gary Hayes | Category: Personalization, Production, Web 2.0, bloguilt

If you are anything like me you probably have many blogs on the go. I stupidly set myself the task of maintaining the following blogs, wikis and a few web 1.0 sites:
LAMP, JustVirtual, Watercooler, GaryHayes.tv, Cubrisound, LAMP Wiki, MUVEDesign and a host of sharing portal channels, other wikis, forums and commercial sites which you can […]

Popularity: 4% [?]



HiPiHi and my Chart Rip-off Rant

Nov 3rd, 2007 | By Gary Hayes | Category: Brands, Business, Cross Media, Mixed Reality, On-demand, Personalization, Production, Second Life, Social Software, Virtual Worlds, Web 3.0

Like any ‘futurist’ type I try to keep up with the various present day developments to see if my own personal road-map is playing out, and it helps re-orientate if it is not. Anyway as predicated a south east asian version of Second Life came out a few weeks ago and I have been keeping […]

Popularity: 7% [?]



The Mixed Reality Perfect Storm

Jun 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Innovation, Mixed Reality, Production, Revolution, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of […]

Popularity: 19% [?]



My Virtual World Brand Talks and Comparative Data

Apr 27th, 2007 | By Gary Hayes | Category: Brands, Cross Media, Events, Games, Innovation, Media Personalizing, Mixed Reality, Portals, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Worlds, Web 2.0, Web 3.0

The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, […]

Popularity: 26% [?]



Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) […]

Popularity: 33% [?]



Alternate Media Distribution Games - 03 Milia 2007 Vignettes

Apr 19th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Games, Innovation, Interactive TV, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Second Life, Social Issues & Privacy, Social Software, Story Telling, TV, Virtual Worlds

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea. This was the first time […]

Popularity: 34% [?]



Brest Feeding the Media - 02 Milia 2007 Vignettes

Apr 18th, 2007 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Events, Innovation, Media Personalizing, On-demand, Portals, Production, Revolution, Social Software, TV, Targeting, Transformation, Virtual Worlds

(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I suppose that’s the nature of blogs!) – and also there is very little time to sit back and write this stuff […]

Popularity: 23% [?]



Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an […]

Popularity: 39% [?]



BBC Cross-Platform Vision

Nov 27th, 2006 | By Gary Hayes | Category: Cross Media, On-demand, Production, TV

Interesting timing, very related to my last post. The press release from BBC on their new ‘BBC Vision’ strategy “the biggest integrated multimedia broadcast and production group of its kind in the world”. Umm might be time to go back Here are some highlights…
New Leaders

New senior multi-media roles, to be funded from re-prioritisation.
A Head […]

Popularity: 15% [?]



Cross-Media - What Audiences Want

Nov 13th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Cross Media, Distribution, Featured Articles, Innovation, Interactive TV, Mobile, Mobile TV, On-demand, Production, Social Software, Story Telling, TV, Web 2.0

Just spotted my old collegues Matt Locke and Frank Boyd launching another series of 360 lab initiatives at the BBC. Not much has changed since the labs of 2000 and earlier, when EXACTLY to the day, six years ago I was presenting slides including those on this post to wannabee cross-media BBC producers. Incidentally I […]

Popularity: 33% [?]



TV formats in Shared Spaces, Virtual “Big Brother”

Nov 7th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Events, Games, Production, Revolution, Second Life, TV, Virtual Reality, Virtual Worlds, Web 3.0

Been hit by a server hacker in London today so would have blogged about this earlier this morning! I have talked before about TV branded virtual worlds and what I called Merged-Media Entertainment, those strange synched and non synched, virtual/real cross-over entertainment formats that have great potential. Anyway the plot thickens as yet another […]

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Let the Goldrush Begin

Sep 11th, 2006 | By Gary Hayes | Category: Alternate Reality, Cross Media, Games, Production, TV

In two days time the latest Mark Burnett show, I blogged about in April ‘Alternate Reality TV‘ , will begin. I think this programme will start to blur the line between pure reality TV and the immersion afforded by alternate reality game type quests across media. Much of this seems to be primarily designed to […]

Popularity: 12% [?]



Heritage brands washed away by web 2.0 Tsunami

Aug 12th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Interactive TV, Media Personalizing, Personalization, Production, Revolution, TV, Web 2.0

I was quite shocked when I heard the news that TOTP (Top of the Pops) is to close down after 42 years and some 2100 episodes. Is this the first of many major ‘heritage’ media brands that are just becoming irrelevant in today’s easy find, on-demand and share with everyone emerging media landscape? Will many […]

Popularity: 19% [?]