Profiling

SocioNet 101, Body Interface and The Cyber Celeb

Apr 18th, 2008 | By Gary Hayes | Category: Business, Creativity, Cross Media, Devices, Games, Media Personalizing, Participatory Media, Profiling, Social Networks, Social Software, bloguilt

Three more of my cross posts from the LAMP Watercooler I write/edit.
1 SOCIAL NETWORKING 101 FOR MORNING TV AUDIENCES
I just captured and uploaded to YouTube a TV show (yes they are still going!) this morning featuring Australia’s leading social network strategist and social network hostess with the mostess, Laurel Papworth - also occasional LAMP mentor [...]

Popularity: 5% [?]



Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Featured Articles, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two [...]

Popularity: 10% [?]



Corporations in Social Virtual Worlds - Psychopaths or Welcome Friends?

Sep 3rd, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Business, Creativity, Featured Articles, Media Personalizing, Mixed Reality, Personalization, Profiling, Psychology, Second Life, Social Networks, Social Software, Story Telling, Virtual Reality, Virtual Worlds, Web 3.0

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Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets).
I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new [...]

Popularity: 11% [?]



Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

Popularity: 20% [?]



Making money from social networks pt. 1

Oct 15th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Events, Media Personalizing, Personalization, Profiling, Social Issues & Privacy, Social Software, Targeting, Web 2.0, Web 3.0

Got a constipated blog draft situation - lots of half finished posts in the saved area. So to catch up I take a mouthful of wordpress ‘fibre’ and put these out slightly half baked, drafts to mentally move on. Oh the compromised nature of blogging! Its a shame because this particular one is the big [...]

Popularity: 14% [?]



Virtual Worlds, Web 3.0 and Portable Profiles

Aug 27th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Featured Articles, Games, Innovation, Media Personalizing, Metadata, Personalization, Portals, Profiling, Revolution, Second Life, Social Software, Targeting, Virtual Reality, Web 2.0, Web 3.0

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s. From [...]

Popularity: 17% [?]



Milia 6 - The Media Tidal Wave

Apr 10th, 2006 | By Gary Hayes | Category: Distribution, Events, Media Personalizing, Profiling, Social Software, Story Telling, Targeting

Following on from a couple of posts ago on the theme of how we are going to find stuff in the sea of content, one of the other overriding themes of Milia (and the Mip market) was that of the deluge of viewer created content coming over the horizon. Every panel talked about or referred [...]

Popularity: 3% [?]



Milia 3 - BBC Getting Personalised

Apr 8th, 2006 | By Gary Hayes | Category: Cross Media, Events, Innovation, Interactive TV, Media Personalizing, On-demand, Personalization, Production, Profiling, Revolution, Search, TV, Targeting

Not quite open doors, more a slightly ajar gate, the BBC was acting out of character in openly having ideas pitched from indies, in this very public forum. I was reminiscing with Ferhan Cook who organises Milia how interactivity across TV and the internet (this pre-dates mobiles), was relegated to a small stand less than [...]

Popularity: 6% [?]



Big ‘Blog’ Brother

Mar 4th, 2006 | By Gary Hayes | Category: Advertising, Innovation, Metadata, Profiling, Social Issues & Privacy, Targeting

Make sure no one is listening, I am going to give an opinion now. Having this blog trawled for my views on products and services which end up making money for third party companies - without my consent, is not a good thing for the general perception of profiling and personalization. So it is with [...]

Popularity: 4% [?]



Your charging me for ads!

Feb 26th, 2006 | By Gary Hayes | Category: Advertising, Distribution, On-demand, Personalization, Profiling, TV, Targeting

Google are starting to charge for adverts. At first glance it may seem a strange way to generate revenues from video downloads but this is more in the spirit of my last two posts merged together - addiction to content combined with ads we want to see. You see Google Video Beta are starting to [...]

Popularity: 2% [?]



“Slow down you move too fast

Feb 25th, 2006 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Innovation, Interactivity, Metadata, On-demand, Personalization, Production, Profiling, TV, Targeting

…you gotta make the adverts last”. (you have to sing/think that in Simon and Garfunkel mode of course). In a world of on-demand - whether via (1) synch’d Personal Digital Recorder (eg: iPod, PSP), (2) broadcast capture (DVR, TiVo) or (3) straight forward server pull (cable, dsl, broadband) - advertising as we currently know it [...]

Popularity: 3% [?]



Smart Targeting

Feb 13th, 2006 | By Gary Hayes | Category: Advertising, Distribution, Innovation, Media Personalizing, Metadata, Personalization, Production, Profiling, Revolution, Social Issues & Privacy, Targeting, Transformation

While browsing some gadget sites the other day with my partner we came across a company called SmartAdds who seem to be inextricably attached to the almost defunct Gizmondo, convergent device. The device is/was interesting in itself, phone, GPS (plus navigation), games console, video player, MP3, bluetooth etc: but the service partly bundled with the [...]

Popularity: 3% [?]



Personalized Video Evolves

Jan 20th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Innovation, Media Personalizing, Metadata, On-demand, Portals, Production, Profiling, Revolution, Search, Social Software, TV

An article in the New York Times that is presumably cited in a million blogs already about Googles video ’store’. In the item “Trash Mixed With Treasure” , David Pogue goes at great lengths to talk about the chaos that is Google Video vs the relative calm we get in iTunes video store. As [...]

Popularity: 3% [?]