NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I suppose that’s the nature of blogs!) – and also there is very little time to sit back and write this stuff [...]

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Are we already past the tipping point? Google’s ad revenues in the UK overtake that of Channel 4s. If that isn’t enough, 16-24 year olds in the UK are watching 7 hours TV less a week than the average.

I am not sure why traditional broadcasters still say that the web is there to support and [...]

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Just sat here late on Saturday fine tuning some of those drafts I mentioned in the last post and an ad on SBS caught my attention. Some kind of scientist, feels ‘corporate video’esque’, stood over a dead naked body, bit weird, didn’t make sense in Aussie ad context (they are usually pretty opaque). Then it [...]

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Got a constipated blog draft situation - lots of half finished posts in the saved area. So to catch up I take a mouthful of wordpress ‘fibre’ and put these out slightly half baked, drafts to mentally move on. Oh the compromised nature of blogging! Its a shame because this particular one is the big [...]

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I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s. From [...]

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There has been many hundreds of blog posts about the slow decline of box office cinema over the past seven years or so. The growth of gaming in the home combined with DVD sales and decent quality TV screens in the same room have meant going to the ‘pictures’ for many is a special treat [...]

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Will watching TV on your mobile itself be the killer app or is something else beyond that be more likely to fly. Firstly lets tackle the question of will there be a significant mobile TV audience. According to this report by IMS research nearly half a billion people will be watching TV on their mobile [...]

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Humans love to work through problems. When we were producing early broadband and interactive TV services at the BBC from 2000-4 it came as a big surprise that outings such as Test the Nation (IQ), maze games and video/audio ‘observation’ quests (Mammals, Pyramid, XCreatures, Death in Rome and later Spooks) drew such loyal and ’stick-at-it’ [...]

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We are all familiar with the flood of ‘heritage’ media channels moving into on-demand and digital streaming video and audio distribution. TV channels make the most noise, then there is the tidal wave of user content, we have heard that radio, telcos and web portals of course are creating specific content for on-demand too. It [...]

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It seems social networks and user generated content that pervades them is now most definitely the next advertising dollar frontier. As reported by MediaPost, MySpace is about to create TV programming around it’s uploaded videos and start to introduce major media buy within that.

The enormously popular social networking site is working on deals that, Gold [...]

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Following on from a couple of posts ago on the theme of how we are going to find stuff in the sea of content, one of the other overriding themes of Milia (and the Mip market) was that of the deluge of viewer created content coming over the horizon. Every panel talked about or referred [...]

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