May 092011
 
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I normally do at least two events per month (conferences, panels, seminars, webinars etc) and rarely post about them but as I put this together on another site, here is a cross-post (2 for the price of one) from MUVEDesign – slightly modified which covers 4 events coming up – OK one just went by but I left it in. Enjoy 🙂


Gary is representing MUVEDesign at four conferences coming up that reflect the nature of the main areas of his business.

  1. Santa Clara Convention Center

    At the TV Show Australia last week he is presenting about Social Television now and in the near future and how Inspiring the stories of tomorrow with social mediawill make TV truly and finally interactive

  2. In Santa Clara, CA he is opening the business track by presenting The Value of Experiential: New Augmented Reality Business Models at the worlds biggest Augmented Reality Conference known as the Event
  3. As part of Creative Sydney Gary is both MC’ing & presenting on Are You Experiential & Transmedia Stories
  4. And in June Gary is presenting at GameTech on Pervasive Entertainment and the exciting merging of Games, Film/TV, Geo-Caching and Social Media. He will also be presenting in the Serious Games section.


‘Multi-Platform’ TV Show

Australia 2011 27-29 Apr Sydney

The TV Show is Australia’s only multiplatform TV conference. It is the first forum bringing together the value chain for multiplatform TV, with an emphasis on finding innovative ways of bringing services to the market. Content will enable decision-makers to evaluate technology, the costs involved and gain knowledge of roll outs and implementation.

  • How to be a successful new entrant in the multi-platform TV market by harnessing innovation
  • How to better understand and engage with customers across multiple devices
  • How to develop new, interesting formats that will attract viewers and advertisers
  • How to use Apps to extend the TV experience across multiple screens
  • How to launch new services and build new revenue streams through Social TV
  • How to integrate Social TV apps within the EPG
  • How to create hype and build communities around branded entertainment
Gary’s audience centric, social TV element followed by an interesting panel looking at community building around TV content.

Day 2  2.10pm Inspiring the stories of tomorrow with social media

  • Including audiences in the creation of your stories
  • Differentiating your content with social features
  • Listening to the audience to produce more compelling stories
Mr Gary Hayes, Director & Founder, MUVEdesign.com & Storylabs.us
2.40pm Panel discussion: How to distribute and market content on social networks

  • Getting the best from the social nature of TV
  • Virally distributing programming
  • Influencing conversations about your programme
  • Marketing your programme more successfully and cost effectively with social media
Mr Iain McDonald, Founder & Executive Creative Director, Amnesia Razorfish
Ms Vanessa Stoykov, Chief Executive Officer, Evolution Media Group

The Augmented Reality Event 2011

May 17-18 Santa Clara, CA, USA The Augmented Reality Event 2011 will feature industry luminaries: Bruce Sterling, Vernor Vinge, Will Wright, and Blaise Aguera y Arcas. ARE 2011 will include more than 100(!) speakers in 30 sessions organized into 3 tracks: business, technology & programming, and production & design. The 2 day event will feature more than 33 hours of talks running the gamut of AR essentials in 3 tracks: Business, Technology and Production:

  1. Business – For executives of established and start-up AR companies, as well as mobile hardware companies – in search of business models and promising verticals for AR;  a venue to form partnerships, learn about latest innovations, and most importantly speak with clients.
  2. Technology – For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space.
  3. Production – For Producers, designers, project managers (in gaming companies, agencies, marketers, brands, and artists) hungry for proven techniques to leverage augmented reality to advance your brand, attract and keep your customers, and build successful campaigns and products that will delight users.
  4. Read more on the 30 hours of presentations from the 107 speakers from 76 companies here

Day One – Tuesday 17-May-2011

  • 8:15-9:00 am ARE 2011 Press Conference  Moderated by Ryan Wagner Great America XK – First Floor. Opportunity for AR companies to announce new products with major tech media
  • 9:00-9:45 am Keynote: Bruce Sterling Wired Main Theater
  • 10:00-11:00 am AR Market: Today and Tomorrow Business Track  (Great America J – First Floor)
    • Gary Hayes (MUVEDesign)- New AR Business Models
    • Laurel Papworth (Community Crew) – Building Mobile AR Social Communities for Business

Creative Sydney – Are You Experiential + Transmedia Story

27 May – 1 June 2011 Sydney Opera House 005_Sydney Opera House YouTube Symphony Are You Experiential 7.30 – 8.30 pm 1 June –  We’re living in media-saturated times, and artists, content makers, marketers know just how hard it is to cut through and create a meaningful connection. We meet people creating immersive experiences in film, gaming and visual arts, and discuss how to stage encounters that matter. Participants include Gary Hayes, COO of MUVEDesign & founder of StoryLabs, Marcus Gillezeau, president of Metro Screen and creator of Emmy-winning drama Scorched, Warren Armstrong, new media artist and curator of (Un)seen Sculptures, Tim Wilde, Awgie award winning transmedia screenwriter. More to be announced. Transmedia Stories 6 – 7 pm 1 June – Storytelling 2.0: engaging an audience in a narrative takes a lot more in these media saturated times. Meet a new generation of content-makers finding inspiration in an expanding, interactive space for stories. WHAT IS VIVID CREATIVE SYDNEY? Vivid Creative Sydney invites you to join us to imagine the future of creativity, lifestyle, technology and business. Vivid Creative Sydney is a series of free events empowering our audience to take charge of their creative energy, and build sustainable businesses and communities. Vivid Creative Sydney invites visionary creative industry leaders to share their experiences and advise on how to create innovative brands and products. Vivid Creative Sydney is presented as part of Vivid Sydney, our annual festival of light, music and ideas. In 2011 Vivid Sydney (27 May – 13 June) will colour the city with creativity and inspiration, featuring breathtaking immersive light projections on the iconic Sydney Opera House sails, performances from local and international musicians as part of Vivid LIVE and a free outdoor exhibition of interactive light sculptures.


GameTech

21-22 June 2011 Sydney Video games and interactive entertainment has come of age, and it’s serious business. Games have emerged as the pinnacle of consumer entertainment. The interactive entertainment industry is now faced with unprecedented popularity, unparalleled growth and significant opportunity. “The global video gaming market is expected to grow at a CAG Rate of 8.9% to reach $76.1bn in 2013”* The benefits of this are not just restricted to the video game developers and publishers- all areas of the value chain and the wider industry arereaping the rewards of this growth opportunity. As users are shifting towards new platforms developers and publishers are changing their business models to wrestle for market share.

  • Gametech is a 2-day conference blitz of learning, inspiration, solutions, and networking. It is the most comprehensive event on games and interactive entertainment in the region, and will provide an unparalleled event experience.
  • Gametech is for those who wish to benefit from the explosive growth in video gaming. Whether you are part of the industry value chain or whether you are considering interactive entertainment as a tool for your business.
  • Gametech features visionary presentations, insightful case studies, lively debate and expert information on timely cutting-edge business topics of interactive entertainment and gaining from video gaming technology.

Gary’s is presenting on key areas of Merged Media and how Gamification is acritical component of all multi-platform content forms 1355 – Pervasive Entertainment – Games, Film, Music, Print & TV merging with audience networks

  • Assessing the concept of Pervasive Entertainment and how it is affecting the games industry
  • How are brands extending to transmedia?
  • Reviewing the business models behind geo-social / augmented reality games
  • Learning form relevant case studies
  • What models of media production, distribution, and consumption are implied by these future
  • visions of entertainment?

Gary Hayes, Director MUVEDesign & Founder StoryLabs ROUNDTABLE 15.10 – Unleash the Power of Interactive Entertainment – Diversifying Your Product Offering with Video Games

  • How has the appeal of video games widened to new audiences?
  • Underlying the process of developing games to compliment existing products
  • Is there a limit as to the nature of business capable of benefiting from games
  • Finding the right monetization model to support a standalone games product
  • Key ingredients for successful games for social media platforms
  • How can games and interactive entertainment incorporate features such as user-generated content, sharing, rewards and referral programs?
  • Key steps to monetize new social gaming environments?
  1. Sam Doust Creative Director, Strategic Development
 ABC
  2. David Peattie Managing Director
 Hasbro
  3. Hugh Baldwin Director of Television and Content Acquisitions 
Nickelodeon, MTV
  4. Gary Hayes Director MUVEDesign & Founder 
StoryLabs

ROUNDTABLE 17.20 Serious Games: Serious Opportunities: Understanding the opportunity of serious games for non-entertainment purposes

  • Re-thinking games in a context of organisational purpose
  • How to win over colleagues and stakeholders in taking games seriously
  • Are there limits to where gaming can be applied?
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  21 Responses to “Presenting – Social TV, Augmented Reality, Transmedia and GameTech”

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