I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:

• Unleashing the power of brand experience
• The Consumer is King – forecasts and trends of tomorrow’s consumer
• Creativity techniques to become an idea generating machine
• Advertising in new worlds
• Brand study
• What marketers want and how they want it
• The Digital Leaders forum
• You media – monetising social media
• The future wasn’t what it used to be – creativity that engages
• Integrate to engage
• Word Up – Getting WOM in the mix
• The broadcaster’s insight
• Partnerships for success Developing agency client relationships that last
• The mobile marketing advantage
• Y speaks – Y we participate
• The Mobile Marketing Advantage
• Continual brand repositioning
• Where can sport sponsorship take a brand
• The power of emotional branding
• Brand Relevance
• 3 mega trends which are redefining consumer engagement models
• Innovation in the Digital Marketplace
• The view from the boardroom - the role of branding and advertising to the CEO
• The broadcaster’s insight - the future of television advertising
• Experience the message - Profiling experiential marketing
• The Power of Experience – A high impact marketing programme through a non traditional approach
• Integrating Optus: Challenge - Solution - Results
• Revitalising an Aussie favourite – by an American
• Lovemarks – giving your brand the kiss of life
• Transitioning your brand into a virtual World
• New Business Models for a Digital World
• A Decade of Delivery and beyond
• Original Content equals engaged consumer
• Leadership in the digital media
• The Mitchell Prediction – the media landscape 2008 and beyond
• Engage don’t enrage

My part of the mix is in the closing stages alongside a Word of Mouth session and it will be fun looking at the near term opportunities now Google Lively has joined the mix alongside a tremendous amount of investment ($345 mill this year already) in new ‘youth’ social virtual worlds. We also have fresh funding being kicked into existing worlds such as Sony and Time Warner’s Gaia Online, and both are very likely going to really kick start a sudden growth in casual world populations of what are becoming known as Generation V (virtual). I will be posting shortly about the sudden growth in Parallel Virtual Worlds, avatars layered over the top of traditional 2D web browsers - stay tuned! My bit of the programme…

14.10 Marketing Opportunities in Social Virtual Worlds

• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, There.com, Google Lively and several roll-your-owns

Gary Hayes :: Head of Virtual World Development :: The Project Factory

14.35 WOM Interactive Session

• Identifying the benefits of WOM
• 5 steps to developing a WOM campaign
• Understanding the ways and situations to encourage WOM naturally.
• Integrating it into the mix

Piers Hogarth-Scott :: CEO :: Yooster & Trustee :: VBMA

Full list of speakers here:

International Keynote Speakers:

* Mark D’Arcy :: Chief Creative Officer :: Time Warner Global Media Group (USA)
* Steve Simpson :: Chief Creative Director & Partner :: Goodby Silverstein & Partners (USA)
* Ian Stewart :: Senior Vice President :: MTV (Asia)

Keynote speakers:

* Harold Mitchell AO :: Chairman :: Mitchell & Partners
* Siimon Reynolds :: Co-Founder :: The Photon Group
* Karim Temsamani :: General Manager :: Google
* Jack Matthews :: CEO :: Fairfax Digital
* Rohan Lund :: CEO :: Yahoo 7
* Richard Freudenstein :: CEO :: News Digital Media

* Mike Morrison
* Amanda Howard :: Marketing Director for Beverages :: Pepsi
* Bill Obermeier, MD Brand Advertising & Sponsorship, Telstra
* Graham Christie, Consumer Marketing Manager, Vodafone
* Jon Bradshaw, Director of Marketing, Virgin Mobile
* Letitia Hayes, Experiential Marketing Manager, Sony
* Gary Hayes, Head of Virtual Worlds, Project Factory
* David Whittle, Managing Director, Mark
* Rob Belgiovane, Executive Creative Director, BWM
* Piers Hogarth-Scott, CEO, Yooster
* John Du Vernet, Head of Special Projects, Naked
* Lyndall (25 y/o)::John Paul (20 y/o):: Michael (20 / y/o):: Janine (20 y/o)
* David May :: Director of Marketing :: Jetstar
* Ben Wicks :: Group Marketing Manager :: Fosters Group
* Bill Curtis :: Managing Director :: CJB :: & Director :: IAA Australia
* Heather Leembruggen :: President IAA Australia Chapter :: International Advertising Association
* Joan Warner :: CEO :: Commercial Radio Australia

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