Nov 272013

I was invited to present a keynote, of sorts, at the Merging Media 2013 conference – a short and sweet two day conference featuring many great topics and good international speakers with a focus on the business/production side of multi platform but also the more usual esoteric aspects of transmedia and inherent community thinking. My talk was originally going to be a show and tell of all the new opportunities afforded to us by mobile, social & always-on networks, eye-candy with a chunk of futurist ‘my how the world is changing’ – but I decided to turn it more into a ‘what makes a compelling experience’ combined with ‘state of the industry (covered in my previous post)’ combined with a ‘process approach to creating service’,  talk instead – with a little of the navigating the new landscape for good measure. So waaay too much in the time allotted, but at least this article has room to breathe 🙂

I hope I give a flavour of the talk below. I believe Merging Media will be making videos available too – which I won’t be able to watch as I rushed the latter part :(. The first part was actually partly scripted so that made it easier to copy some of that below the slides but there is much much more afterwards with lots of embedded media, I think there is a flow in the post. Obviously the slides only tell a quarter of the story and embedded after the break, but first…

Hello and thanks for inviting me to keynote here in wonderful Vancouver. Being one quarter French Canadian I do feel a little affinity with some of you, and have enjoyed a little time exploring & capturing the environment in the two days prior to this conference. But moving on let me apologise. I have struggled hard to find an innovative new theme, any new jewels of wisdom for you to ponder and apply to your own projects. So much in the transmedia arena has been talked about, theorised and postulated as the journey has only just begun. Perhaps the journey through the presentation itself may throw up some nuggets?. The media and storytelling environment in still in major transition and I and nobody else really knows where we are going, all I can do is prepare myself and others for this change. But first:

An Organic Multiplatform Transmedia Experience?

This is where I live at the moment and where, I believe, I had a compelling multiplatform experience. It was about two weeks ago. It involved personal life and death decisions, it involved loved ones, friends who lost everything, physical exertion, quests and games, feeling part of and working with a community, rich information, lots of information, the authorities, the law, anxiety, stress, stories of loss and heroism and making profound choices.
May 312011

I promised quite a few folk to provide a walk-through of my short 35 minute presentation at the Augmented Reality Event in California last week. The intention of the presentation was to take my AR Scenario & Business Model thinking to the next level, to go beyond marketing eye candy, clunky ‘questionable’ games and really dig down and think hard about the value proposition for users. In creating the presentation I had to look at a deeper level at the nature of experience, as in that we can start to really find true value in Augmenting our Reality. To begin though a little compilation video I threw together for this post and some future talks looking specifically at a range of locative augmented and alternate reality services (entertainment, promotion and advertorial) to set the landscape.

Music track is called Zemith from my ‘Calm After the Storm’ album in progress – subscribe free

The only way the Augmented Reality industry is going to emerge from its current commercial birthing period is for the brands, corporates & creatives to make sure that AR is delivering a unique, immersive experience and to start to consider the value of experiential (a marketing definition here). This nature of experience, which I believe is inextricably linked to the future of AR, and the value users place on immersive services also leads at the end into a ‘experiential’ panel I am leading at Creative Sydney at the Opera House this week and I cover some of my thoughts in that space first.

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May 022011

I presented at Australia’s only Multi-Platform TV show last week and my talk was entitled ‘The Gamification of Social TV – Inspiring the Stories of Tomorrow’. A broad brushstrokes look at the current trend of motivating TV users already busy in social networks to ‘interact’. The slideshare presentation is embedded below and the flow of that is echoed in this post (which has a few other rich media embeds too).

The structure was based on the usual questions, a) What is Social TV ? b) What is Driving it ? c) The Value for the Users  d) What it Means for the Creators who enable it?  Hoping to help the small but quality audience understand the reasons to look at the value Social TV brings to the users vs jumping straight in on the ROI of getting more eyeballs on the existing programming. The Gamification aspect is about looking at the ‘playful’ techniques being used to turn audiences into users around traditional type TV programming – which is already becoming socially active.
The Gamification of Social TV

A Bit of History

In defining Social TV I tried to point out that this is nothing new. Ye Olde Days of Interactive (social) iTV circa 2002 which I was heavily involved in at the BBC although based on single screen interfaces still had at its heart the need to connect viewers to the TV channel but also to each other . I referred to it as SetTopBox iTV with a slice of social and the most popular (up to 8 million during some shows) services tended to be the ones that synched the TV to the interactive element – one small step for tech one giant leap for editorial . So Social TV is not new, perhaps it is up to level 3.0 – 1.0 being single screen iTV, 2.0 video on the web combined with social and chat features and 3.0 the hybrid, global two screen synch’d & app based services we are seeing more and more of now.

From an personal and historical context I also talked briefly about a few early iTV services such as XCreatures  broadband service I produced in 1999 and delivered to 100s of test homes in London over YesTV IPTV service & B T broadband backbone. The BBC’s first broadband programme to live audiences where for me the significant elements was the way users could not only navigate through fragmented clips but most importantly communicate and leave their own comments at the end – remember this is on the same screen using an IR keyboard!

What is Social TV?

In terms of defining the landscape of Social TV I called these early days baby-steps and divided it into three key movements

  • The Conversation of TV   – around the back-channel, recommendation and communities
  • The Gamification of TV   – making services playful, tribe building and participative
  • The Personalization of TV   – encouraging users contribution , making it personally relevant  & drawing in their stories

Social TV Is Not A Battle for Eyeballs

I went out of my way to stress that Social Media is not battling with Broadcast TV for the big Ad Dollar prize , this is not Facebook vs ABC or iTunes/GoogleTV vs BBC but potentially about  the real synergy , Live format TV and Social Media as perfect bedfellows. I continue after the presentation slides.

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Sep 252010

You shouldn’t be asking do I need a community of interest around me and my work but what will happen if I don’t have one!

Yesterday I presented twice at a great two day conference in Melbourne called ‘Arresting Audiences‘. The irony of the title not lost on this writer as the real intention of the event run by Film Victoria (a traditional film funding organisation) was commendable – finally focus on ‘users‘, ‘watchers’, ‘participants’ aka as old school ‘audiences’.

Most of the talks explored new marketing, basic demography and obligatory future trends with a couple of inspirational ‘write for your inner audience’ highlight talks from the likes of Jane ‘buffy/BSG’ Espenson, but I was asked to look at the social and transmedia aspects that affect and impact on audiences/communities so below is:

  • the embedded slideshare of my presentation
  • a little explanation
  • a trans-social-media community flow chart (used as a presentation pivot)
  • and a draft ‘in-development’ widget, which I didn’t show but which looks at reach & impressions over time (broad engagement)

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