May 312011
 

I promised quite a few folk to provide a walk-through of my short 35 minute presentation at the Augmented Reality Event in California last week. The intention of the presentation was to take my AR Scenario & Business Model thinking to the next level, to go beyond marketing eye candy, clunky ‘questionable’ games and really dig down and think hard about the value proposition for users. In creating the presentation I had to look at a deeper level at the nature of experience, as in that we can start to really find true value in Augmenting our Reality. To begin though a little compilation video I threw together for this post and some future talks looking specifically at a range of locative augmented and alternate reality services (entertainment, promotion and advertorial) to set the landscape.

Music track is called Zemith from my ‘Calm After the Storm’ album in progress – subscribe free

The only way the Augmented Reality industry is going to emerge from its current commercial birthing period is for the brands, corporates & creatives to make sure that AR is delivering a unique, immersive experience and to start to consider the value of experiential (a marketing definition here). This nature of experience, which I believe is inextricably linked to the future of AR, and the value users place on immersive services also leads at the end into a ‘experiential’ panel I am leading at Creative Sydney at the Opera House this week and I cover some of my thoughts in that space first.

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Dec 232009
 

(Embed code below!) 1000 decorative, randomised quotes, 2000-10 by 350+ key thinkers on Social Web, Transmedia, Games, Tech & Social Media Marketing.

I have been trying hard to think of an insightful retrospective post for the end of the decade but decided, that like the decade itself, it might be best to distill a broader perspective than my own blinkered viewpoint 🙂 Also I thought it important to end the decade and try to use the ‘wisdom of the crowds’ (who are slightly ‘otherwise engaged’ at this time of the year!) to aggregate over 1000 lines of wisdom from some of the top social media thinkers. (This is where you come in too…more later).

First though, as you can see above, in true widget style here is my ‘Social Web Words Widget – Quotes of the Decade’ viewer –  a randomly generating display of growing selection of meaningful social media quotes from the past ten years (a few a little earlier!) written or spoken by over 350+ key people in the area (and even a few from me!). After the fold an embed code for you to add this to your own posts/sidebars and more about the viewer and selection.

If you want to embed this on your page just use the code in the box below. Drag select it all then copy/paste into any site. Use this code as I will be regularly updating it with more quotes as I collect them and drop in the ones in your comment stream.

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May 222009
 

heavyrainAs is my curse I gave another overview introduction presentation last week on films made with games engines aka machinima. I then ran a workshop on the production process and techniques particularly looking at dedicated machinima tools through to games engines – now my YouTube machinimas have gone past 300 000 must be doing something right for some!  But one of my key points in my intro talk was the exponential evolution of the form. It has moved away from dodgy, quick gag,  non-lip synch first person shooter ‘head-shots’ through to quality tales – emotional drama, visually entrancing alongside real character led comedy. Add to this the fact that many machys are at a quality now to rival tradtional animation (see examples below).

So all speakers referred to story, quality writing but also the importance of being true to the culture of the existing game world (more at the bottom). Here are my opening slides showing key examples, classified into my categories as to what machinima is created for:

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