Posts Tagged ‘ animations ’

The Power of ‘Our’ Machinima

Sep 1st, 2008 | By Gary Hayes | Category: Last Post, Media Personalizing, Participatory Media, Virtual Worlds

Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment but now, like many millions around [...]

Popularity: 4% [?]



Google Lively Machinima Potential

Jul 10th, 2008 | By Gary Hayes | Category: Last Post, Virtual Worlds, Web 3.0

Although this new soon to be ubiquitous virtual world is not as vastly customisable as Second Life it has some nice useful, linear machinima features such as the rather quaint preset animations and its obvious cartoon aesthetic. I just put together a quick sequence of some of the ’solo’ animations of the toons up onto [...]

Popularity: 6% [?]



Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

Popularity: 21% [?]



The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

Popularity: 22% [?]



Second Life - The Creative Tool for the Masses

Jun 13th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Games, Innovation, Media Personalizing, On-demand, Personalization, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Reality

Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang. A digital stills or video camera and a computer in the right [...]

Popularity: 27% [?]



ARGs in Virtual Worlds

May 27th, 2006 | By Gary Hayes | Category: Media Personalizing

Ok the title sounds a little ’space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ’social play’ inside a virtual world and a great way to plan a Real World Alternate [...]

Popularity: 1% [?]



Alternate Reality Games in Virtual Spaces

May 27th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Distribution, Featured Articles, Games, Media Personalizing, Personalization, Production, Second Life, Social Software, Story Telling, Transformation, Virtual Reality, Web 2.0, Web 3.0

Ok the title sounds a little ’space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ’social play’ inside a virtual world and a great way to plan a Real World Alternate [...]

Popularity: 20% [?]



Pieces of our stories

Nov 2nd, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Media Personalizing, Metadata, Personalization, Production, Search, Social Software, Story Telling, Transformation

Having just co-written a DTI paper about the future for time shifted TV and VOD in the UK and done several posts on the subject about tools to personalize video content it was a great treat to find two projects that have reached alpha at least falling squarely in the personalize media zone. The first [...]

Popularity: 2% [?]