The Sydney Morning Herald, and a few blogs who should know better, continue the tiresome trend of metaverse and specifically Second Life bashing. Asher Moses ( decided to run a recent item based loosely on a few lines of an old bit of research from a PhD student looking at the potential of Virtual Reality [...]

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NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

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or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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In two days time the latest Mark Burnett show, I blogged about in April ‘Alternate Reality TV‘ , will begin. I think this programme will start to blur the line between pure reality TV and the immersion afforded by alternate reality game type quests across media. Much of this seems to be primarily designed to [...]

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Thanks to my friend Brian Seth Hurst for sending this to me and for almost single handedly changing the way Emmy Awards, for one, recognise emerging and I suppose emerged media. This article in LA times is one step on from my posts back in April about the first International Emmy Awards in Cannes - [...]

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Yesterday I chaired the Mobile Content World Australasia 2006 Conference in Sydney and moderated a couple of panels. I gave an opening (provocative as far as an industry conference goes) address and a few people have asked for copies. So as powerpoints were banned (by the switched-on Terrappin organisers), and as my notes eventually turned [...]

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Firstly there should have been a big award to Brian Seth Hurst for being a major part of making the International Interactive Emmy Awards happen - there have been far too many parochial, slightly sycophantic national interactive awards over the past 8 years or so. These awards, regardless of the quality of the projects, the [...]

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The conference presentations have from my perspective, been the usual mix of ‘heard-it-all-before’, occassional cool bit of a service demo, global convergence and very entertaining philosophical gazes into the future - emerging media.
The Internet and the future of TV plus The New Reality
The last presentation I was at at the end of Tuesday, was the [...]

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There must be something in the air. I have been in identical conversations in the past week with folk I have been lecturing, professional content makers and colleagues. The problem of what to do about the tidal wave of content coming over the horizon and how to get noticed. I put to them that a [...]

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Update: The vanilla Razr 3G handset I bought now voted best 3G device 2006 Gadget envy/showoff begins…
This post is partly due to my being the chair the first day of the Australasia Mobile Content World Conference in June and partly because I recently bought into Oz 3G, to immerse myself more in mobile content [...]

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Before I go onto the cross-media element of this post, a commercial lead in - Another week, another “the day tv (or something closely related) died” article. Ashley Vance of the register is the next person trying to get their name in the “I told you so” history books by trotting out the same old [...]

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