Oct 252010

Blame it on the Zeitgeist. I am spending most of my time at the moment developing and conceiving AR Services and Games for clients and my own company MUVEDesign. Also in my lecturing/consultancy roles across transmedia and multi platform in Sydney such as at the Australian Film TV and Radio school earlier in the year and at the moment at MetroScreen, I would say that more than half the projects, being collaboratively created as part of curriculum, have a strong, story based Augmented Reality component. I posted last year on these emerging AR entertainment services but there are still not that many ‘story rich’ examples created for market. So is there a future for these new forms? A hybrid combination of story, social location gaming all delivered on the latest camera based smart phones? Read on for some case studies and a couple of my own examples.

AdTech Tokyo Main RoomFirstly I am presenting on an Augmented Reality panel later this week in Tokyo, part of Ad:Tech and now most folk are ‘caught up’ on simple AR business models and current delivery (see my post from over a year ago) I will be speaking more about a near term future – especially in the area of branded location based augmented reality games and services, adveraugrealitygaming anyone 🙂 I also thought it would be a good opportunity to show one of three developments in this space I am doing called ‘Time Treasure” – a rudimentary, story rich LBARG (location based AR game?!) that I am currently story designing & coding for Android tablets. Short 2 minute taster video embedded below…

Story in Augmented Game Worlds

Without giving the plot away, the structure of this game is quite straightforward. There are ten layers of time from 2050 back to 5000BC that you slowly penetrate following stories, clues and trails all based at POIs (points of interest, precise locations) around your city. The traditional MMOG talking-head quest and story givers are a unique part of this as well as a range of capture & loot quests that require you in some cases to do a little ‘real world’ grinding… ok not too much 🙂 For me the challenge as always is about creating strong ‘call to actions’ and constructing a narrative backbone to make it worth your while walking and in some cases running around town! I will do a post when this reaches a full working pilot.

Speaking of early trailers it is a shame that Ghostwire, which has been around the blogosphere for over a year and that I have written about a few times, is now shelved while they find another publisher. I think this may be a platform issue being created only for DSi (tablet, iPhone 4 anyone), but the horror or crime genre this is set in is obviously rife for the taking, in this locative form…hence perhaps why we are starting to see the release of simple AR locative story services appear more regularly in this genre, such as zGhost 2 for the iPhone, iTouch and even iPad…ready for Halloween but I think they missed a ‘branded entertainment’ trick, in that it wasn’t tied into the release of Paranormal 2 film?

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