Posts Tagged ‘ ARG ’

TV from cradle to the grave - what we can learn at it’s birth

Dec 21st, 2008 | By Gary Hayes | Category: Advertising, Business, Distribution, Last Post, Marketing, TV, Transformation

“It’s tempting to shout ‘Stop It! The truth is that television in Britain is commissioned by middle-aged people who rarely watch the box, attempting to reach young people who look at it even less, when it’s actually watched by old people. Twenty to twenty five year olds aren’t sitting goggle-eyed for one very good reason: [...]

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When the Economy Gets Rough, Virtual Worlds Get Growing

Dec 11th, 2008 | By Gary Hayes | Category: Advertising, Business, Last Post, Media Personalizing, Virtual Worlds

…and a little end of 2008 Virtual Worlds, State of Play…

Just back from a short break in the lovely town of Broome in NW Australia (my pics). It was interesting being disconnected from ‘the cloud’ but in the process having a few ‘virtual experiential’ moments. One of these was watching the controversial film ‘Australia’ in [...]

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Football Superstars, iPhone Ocarina, NBC WebTV and Lost in SL

Nov 17th, 2008 | By Gary Hayes | Category: LAMP, Marketing, Virtual Worlds, iphone

Another selection of my items cross-posted from another of my original blogs, lamp watercooler.
The Ulitmate Mashup Launches - Sport, MMOG & Social Virtual World - 16 Oct 08

Football Superstars is the world’s first Virtual Football World. An entire online virtual world designed by football fans exclusively for football fans, where you can enjoy a massively [...]

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The Dawn of Mixed Reality and it’s Participatory Audience

Nov 12th, 2008 | By Gary Hayes | Category: Blended Reality, Cross Reality, Games, Interactive TV, LAMP, Last Post, Media Personalizing, Mixed Reality, Virtual Reality, Web 3.0

What is Mixed Reality, why is it relevant and has TV become it’s background medium of choice for larger numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of commercial TV. How will TV survive in a world where [...]

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Marketing to New XBox Experience and PS3 Home Avatars

Oct 10th, 2008 | By Gary Hayes | Category: Advertising, Games, Last Post, Marketing, Media Personalizing, Portals, Targeting, Virtual Worlds

Interesting times ahead - the Console space finally collides with the Social Virtual World space as Sony and Microsoft race to be first to offer non-closed beta, ’social (read: commercial) virtual world’ front ends to their ‘trojan horse’ consoles. Will they start to reap the benefits of a very large installed user base as both [...]

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Watercooler XPosts: Webflock, Facespooks, MultiPlaces, Ubiquity, DS-10, Emily

Sep 9th, 2008 | By Gary Hayes | Category: Last Post

A selection of mini posts I did in the last few weeks on the slightly 101 LAMP Watercooler blog…
Will they Flock to Electric Sheep’s SVW Browser?
Interesting enterprise development from California based, Electric Sheep Company (notable for doing branded developments across virtual worlds like There.com and Second Life) as well as cross-over, mixed reality gigs like [...]

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The Power of ‘Our’ Machinima

Sep 1st, 2008 | By Gary Hayes | Category: Last Post, Media Personalizing, Participatory Media, Virtual Worlds

Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment but now, like many millions around [...]

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ARGs in Virtual Worlds

May 27th, 2006 | By Gary Hayes | Category: Media Personalizing

Ok the title sounds a little ’space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ’social play’ inside a virtual world and a great way to plan a Real World Alternate [...]

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