Posts Tagged ‘ australia ’

GROWING WORLDS: Turning Your Stories in to Games - Melbourne Seminar

Feb 13th, 2008 | By Gary Hayes | Category: Creativity, Events, Games, LAMP, Virtual Worlds

Slightly advertorial - For those folk who can get to Melbourne I have been organising what promises to be a really cool workshop. I will be there part interviewer and running the workshop components with the very cool Matt C.
GROWING WORLDS: TURNING YOUR STORIES IN TO GAMES
Presented by AFTRS LAMP, Australia Council’s Story of the [...]

Popularity: 8% [?]



Speaking at Belgium Cross-Media Storytelling Conference

Nov 23rd, 2007 | By Gary Hayes | Category: Conference, Cross Media, Events, Media Personalizing, Mixed Reality, On-demand, Social Issues & Privacy, Story Telling, Virtual Reality, Web 2.0, Web 3.0

Just arrived in Mechelen, a lovely Belgium historical centre going back to 1200 or so (photo left just taken by me, ten minutes ago!). After the usual gruelling 21+ hour flight from Sydney to Europe I had lunch with Annet Daems (who is running the conference) and we are both ready for two days of [...]

Popularity: 8% [?]



The Games Universe?

Jul 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Cross Media, Distribution, Events, Games, Media Personalizing, Mixed Reality, Story Telling, Transformation, Virtual Worlds

“Games are just games aren’t they, all the same thing?”. Wearing my Director of LAMP hat develop and training industry producers (working through the Australian Film TV and Radio School) I come across many traditional producers of media who just don’t ‘get’ games. They look at them through the corner of their eye in that [...]

Popularity: 12% [?]



Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

Popularity: 21% [?]



My Virtual World Brand Talks and Comparative Data

Apr 27th, 2007 | By Gary Hayes | Category: Brands, Cross Media, Events, Games, Innovation, Media Personalizing, Mixed Reality, Portals, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Worlds, Web 2.0, Web 3.0

The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

Popularity: 28% [?]



About Gary

Apr 27th, 2007 | By Gary Hayes | Category: Media Personalizing

Garys Full Wikipedia Profile Link.
After joining the BBC in London as an editor Gary quickly moved on to lead the BBC’s development of the internet, interactive TV and emerging platforms from 95-04 as Senior Producer and Development Manager. He devised & produced many of the BBC’s ‘firsts’ - Digital Text, the first broadcast interactive TV [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

Popularity: 35% [?]



From message sticks to sticky messages

Mar 23rd, 2007 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, On-demand, Second Life, Social Issues & Privacy, Social Software, Virtual Worlds, Web 3.0

I know it has been ages since I last blogged but all will be revealed shortly
Here is an interesting conference, with a cool tagline, that I am speaking at in May which on the surface could sound a bit dull, “The 8th National Public Affairs Convention” but in fact has a very progressive [...]

Popularity: 14% [?]



Phase Two - TV & Design Brands and Virtual Worlds

Jan 18th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Second Life, Social Software, Transformation, Virtual Worlds, Web 3.0

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the [...]

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The Longest Gap

Jan 11th, 2007 | By Gary Hayes | Category: Innovation, Media Personalizing, On-demand, Personalization, Second Life, TV, Virtual Worlds, Web 3.0

Well, it has been the longest gap (over a month) in posting on this blog since I started - and the guilt has been unbearable! I blame it on a mixture of end of year, the slow Australian January (summer), ‘no real news’ syndrome, designing and developing Second Life commercial launches and waiting for something [...]

Popularity: 14% [?]



Personalized Home Entertainment and Human Behaviour

Nov 29th, 2006 | By Gary Hayes | Category: Cross Media, Devices, Distribution, Divergence, Events, Innovation, Interactive TV, Media Personalizing, Metadata, On-demand, Personalization, Revolution, Social Issues & Privacy, Social Software, TV

I did a short presentation at the Australian Communications Media Authority ICE conference last week. It was at the end of a plethora of panel presentations about regulation, media literacy, digital privacy and converged business models. There was also a range of keynotes that were pretty generic, about attitude to change eg: Steve Vamos (Microsoft [...]

Popularity: 22% [?]



Human Testing - Tooheys, Cross-Media, ARG, Ad thing

Oct 15th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Cross Media, Events, TV, Targeting

Just sat here late on Saturday fine tuning some of those drafts I mentioned in the last post and an ad on SBS caught my attention. Some kind of scientist, feels ‘corporate video’esque’, stood over a dead naked body, bit weird, didn’t make sense in Aussie ad context (they are usually pretty opaque). Then it [...]

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TV property branded Virtual Worlds - the beginning

Sep 26th, 2006 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Divergence, Events, Games, Media Personalizing, Personalization, Portals, Revolution, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I was on a Portable Content Symposium panel last night “Content with your content? How the convergence of media is changing everything we know”. A fellow panelist Ean Thorley (Exec prod at MTV Australia) briefly referred to a new MTV virtual space Laguna Beach - when we started talking about the impact web 3.0 on [...]

Popularity: 23% [?]