I have been lucky to know Jim Shomos for nearly five years over here in Oz. The first time I met him I was actually mentoring him at a two day networking event in Melbourne and he had a new project called ‘Forget the Rules‘. Like most ‘pushing-the-envelope’ project discussions at these emergent media development labs around the world, they tend towards a list of ‘feature wish lists, bells and whistles’ that are unlikely to see the light of day – not because they are particularly blue sky but more about the time, effort and funding required to get perceived ‘unknowns’ off the ground. So I was delighted to see Jim and his colleague Paul Baiguerra persevere during 2004/5 and create this first, notable innovative production.
OK I had better blog this ‘press release‘ copied below which quotes me, but also as I am heavily involved in the creation of these courses and still running LAMP (the innovation unit at AFTRS). Frankly it is one of the best things to happen in Australian industry education for the last three years that I have been based in Sydney. AFTRS is renowned for its high production value filmmaking primarily with many students being nominated and going on to win Academy Awards, Oscars etc.
Via three years of LAMP I have had a key role in helping the internal AFTRS culture and curriculum adopt a new way of thinking about audiences and creating entertainment for them. This goes way beyond point and click, cross-media interactivity (very 90s) to experiential services and social media entertainment. So two key new courses below and a variety of ‘hybrid format’ workshops across the school will help create new thinkers – marrying dramatic story and immersive game, blending social with structured narrative and putting ‘play’ into areas where ‘playful interaction’ has previously dared to tread.
This press release from here and more about the courses here. There is already a high demand (Kotaku and Inside Film have more too) but pass this on to folk who want to play a part in the global development of the ‘gilm’ genre (thats mixing game, film, tv and virtual worlds to you and I) !
More on the wonderful world of Games and Film and Blended TV in an upcoming post with a Gary special, montage video 🙂
16Ã‚ September, 2008
FOR IMMEDIATE RELEASE
15 September 2008
Games and Virtual Worlds: a new frontier of experience
Can games have real story and rival the emotional pull of the cinema? AustraliaÃ¢Â€Â™s leading screen arts school thinks so as is introducing courses that prepare students for a future of filmic games and virtual story worlds.
The Australian Film TV and Radio School (AFTRS) has created two ground breaking Graduate Diploma courses specialising in Game Design and Virtual Worlds. These are two of the only courses in the world to explore the link between games or virtual worlds and cinematic story.
Ã¢Â€ÂœThere are already major Australasian filmmakers like George Miller and Peter Jackson working at the frontier between film and games and we know it is timely for AFTRS to integrate games into our screen directing program.Ã¢Â€Â said Sandra Levy, CEO of AFTRS
James Cameron is currently creating games and social virtual worlds around his latest film Avatar and one of his most famous films, Titanic. He said at a virtual worlds conference last week “I’ve always wanted to let people see what it was like to sail aboard the Titanic, to really know the ship, the passengers and their place in history.”
The games industry is growing rapidly and now supports a vast diversity of content ranging from pure entertainment, online social gameplay through to educational simulations of real life and situations. Some of the leading practitioners in the world have helped to develop the AFTRS program including CTO of Relic Entertainment John Buchanan and Matt Costello who wrote the popular Pirates of the Caribbean games.
Ã¢Â€ÂœGames are a key element of the global revolution in digital contentÃ¢Â€Â said Peter Giles Director of Digital Media at AFTRS. Ã¢Â€ÂœWe have built strong foundations for our games and virtual world courses at AFTRS over the past four years. Our expertise in computer animation and interactive writing has been coupled with our experience of rapidly prototyping digital content through our Laboratory of Advanced Media Production (LAMP).
Habbo Hotel, Second Life, there.com and HiPiHi are among 50 social virtual worlds which now command more than 320 million users worldwide. Film and television producers have begun to extend their engagement with audiences by moving them into social virtual worlds and role playing games such as CSI creator Anthony Zuiker who said recently:
“In the gaming area, you want to give people tasks, to shoot things and upload pictures… You’re doing this because you want these people to be creating their own story and it will be part of the crime on the broadcast… Even if it’s not the actual thing I shot, I was part of that experience, that community, that narrative.”
Gary Hayes who has created the AFTRS Virtual Worlds course and led the LAMP initiative said, Ã¢Â€ÂœIt is important when designing any form of digital content that it facilitates active engagement by the audience so that, for example, they may become the protagonist in film-like games or the ability to create their own stories. Our courses will give students the tools to create this new type of experienceÃ¢Â€Â.
The courses will look at the cross-over areas such as previsualisation for films, virtual scenes that aid the filmmaking process, real life motion capture, cinematic writing, sound and music for game worlds and the role of artificial intelligence in creating rich game experiences.
AFTRS welcomes applications from all areas of the industry for these exciting cross-disciplinary courses. The courses are suitable for applicants from creative or technical backgrounds. So if you have highly tuned writing or directing skills we can help you to up-skill in games and virtual worlds. Conversely, if you have a games or virtual worlds background we can teach you the skills in leading and developing story-rich projects.
We all love lists, funniest, most influential, biggest money earners, largest…and especially top tens/fifties. So it came as a little surprise to find Personalizemedia in the top ten marketing blogs for Australia on Julian Coles ‘Adspace Pioneers’ blog. Personalizemedia was never really set-up as being a traditional marketing blog but more to do with the personal relationship between content and society and/or individual – duh, ah thats what marketing is 😉 Now seeing I am a celeb I might have to blog more than once every two weeks, while waiting for the Oscar style award to arrive on the doorstep. Perhaps I will do my own awards, Top 10 best blog award blogs or how about Top 50 put downs of Second Life or other Social Virtual World by folk who have never used it 🙂 Anyway back to the story…
Julian says he used AdAge Power 150 methodology which sounds good to me – well as long as your in the top ten then the method is academic. He explains more (and I add a snapshot of top ten afterwards)…goes to open the champagne, well OK tonic water…
I decided to make this list in order to shed light on the Australian Marketing Blogosphere and hopefully connect you with some great Australian Marketing thinkers. The ranking system is very similar to the AdAge Power 150 methodology. I have used the same variable to rank the blogs (Google Page Ranks (10), Technorati Authority (10), Technoati Blog Reactions (10), Alexa Page Ranking (10), Bloglines (10). I have also added a Pioneer score (10), this is a subjective score which is scored in terms of the blogs ability to have pioneering thoughts about Marketing. I believe it is our role as Marketing bloggers to discover and inform the rest of the industry about the changing Marketing landscape.