Posts Tagged ‘ blogosphere ’

This Blog - Top Ten Marketing in Australia?!

Jun 8th, 2008 | By Gary Hayes | Category: Awards, Brands, Marketing

We all love lists, funniest, most influential, biggest money earners, largest…and especially top tens/fifties. So it came as a little surprise to find Personalizemedia in the top ten marketing blogs for Australia on Julian Coles ‘Adspace Pioneers’ blog. Personalizemedia was never really set-up as being a traditional marketing blog but more to do with the [...]

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Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

Popularity: 21% [?]



Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

Popularity: 35% [?]



Making money from social networks pt. 1

Oct 15th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Events, Media Personalizing, Personalization, Profiling, Social Issues & Privacy, Social Software, Targeting, Web 2.0, Web 3.0

Got a constipated blog draft situation - lots of half finished posts in the saved area. So to catch up I take a mouthful of wordpress ‘fibre’ and put these out slightly half baked, drafts to mentally move on. Oh the compromised nature of blogging! Its a shame because this particular one is the big [...]

Popularity: 14% [?]



The Rise and Rise of Blogs

Apr 19th, 2006 | By Gary Hayes | Category: Distribution, Media Personalizing, Revolution, Social Issues & Privacy, Social Software, Story Telling, Transformation

A fabulous, clear page from David Sifry on the growth of the blogosphere as at April 2006. His exec summary:
In summary:

The blogosphere is doubling in size every 6 months
It is now over 60 times bigger than it was 3 years ago
On average, a new weblog is created every second of every day
19.4 million bloggers (55%) [...]

Popularity: 3% [?]



Digital Distribution - It’s nothing but ad dollar

Apr 11th, 2006 | By Gary Hayes | Category: Distribution, On-demand, Portals, Production, TV, Transformation

More to follow from Milia once I have tidied the rest of my notes up but I have been compelled to join in the blogosphere murmur, nay chatter about the turning point that happened today (Here are some of the reports MediaPost, HuffingtonPost, Yahoo!,). ABC to offer its top programmes online, free.
I am speaking at [...]

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Big ‘Blog’ Brother

Mar 4th, 2006 | By Gary Hayes | Category: Advertising, Innovation, Metadata, Profiling, Social Issues & Privacy, Targeting

Make sure no one is listening, I am going to give an opinion now. Having this blog trawled for my views on products and services which end up making money for third party companies - without my consent, is not a good thing for the general perception of profiling and personalization. So it is with [...]

Popularity: 4% [?]



Media Addiction, the Next Wave

Feb 23rd, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Media Personalizing, On-demand, Personalization, Portals, Production, Revolution, Social Issues & Privacy, TV, Transformation

or get your fix when you want it…This post is a preface to a series of posts about the on-demand revolution that is truly just around the corner - prompted by a small but significant event in the TV industry that happened yesterday and a visible second wave of Advanced TV hardware and networks (Broadband [...]

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2006 Predictions

Jan 1st, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Games, Innovation, Interactivity, Media Personalizing, Metadata, On-demand, Personalization, Portals, Revolution, Search, Social Software, Story Telling, TV, Targeting, Transformation

HAPPY NEW YEAR EVERYONE!
So I made it through the end of year celebs, family and big ‘life’ changes that inevitably seem to happen to me around this time – and here I heads down and almost back into the blogosphere. What to start the year with? Well I missed the end of year upsum (due [...]

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The conduits, the scared and the snobs

Oct 28th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Innovation, Portals, Production, Revolution, Social Issues & Privacy, Social Software, Story Telling, Transformation

Picking up from a thread in my previous post, something that I have been occasionally known to fume about is ‘professional’ attitudes to user generated content. We are moving into a period where there will be more user generated content in the next two years than in all human history and alongside this we have [...]

Popularity: 2% [?]