Nov 122009

Will the integration of Social Media into TV give the tottering Broadcast giant a well needed injection in the arm, or is it another doomed hybrid?


Sky Social TV on XBox Platform

This pretty detailed post below looks at twenty or so of the best offerings that glue TV and Social Media together – whether its live chat on the TV screen or playing a game on your laptop/mobile/games console in sync with the TV show here are most of the already existing services in this space. We have seen two key audience behaviours happen in the past 3-4 years that change the status quo – TV on one screen, social media on the other.

UPDATE: The Guardian UK did an follow-up interview with me in reference  to this post. The article by Mercedes Bunz is called The X Factor marks the start of TV becoming social – “Emerging media producer Gary Hayes discusses the Twitter buzz around shows such as The X Factor and its implications for TV’s future”

Firstly the increased use of social media real time, communication tools (such as Twitter, SMS and Skype IM etc) means there is now a growing roar off in the distance. The viewer back channel, real time social chatter, “did you just see that”, “I don’t agree with what he just said” and most worrying for broadcasters “I’m not going to watch this again. Agree?”.

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