Posts Tagged ‘ Brother ’

The Dawn of Mixed Reality and it’s Participatory Audience

Nov 12th, 2008 | By Gary Hayes | Category: Blended Reality, Cross Reality, Games, Interactive TV, LAMP, Last Post, Media Personalizing, Mixed Reality, Virtual Reality, Web 3.0

What is Mixed Reality, why is it relevant and has TV become it’s background medium of choice for larger numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of commercial TV. How will TV survive in a world where [...]

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My Upcoming Presentations - SPAA Fringe, SPAA, DebateIT, Social Networking and more…

Oct 15th, 2008 | By Gary Hayes | Category: Events, Media Personalizing, personal

Been a bit lapse in not posting other talks I have been giving around Oz so these are just in time. A range from Cross-Social-Media, Mixed Reality, Games/Film and the Creative Web…

Thursday 23rd October, 2008  - DebateIT: All the web’s a stage!
Join us as we debate whether the internet is helping unleash creativity. What opportunities [...]

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Presentation

Aug 11th, 2008 | By Gary Hayes | Category: Media Personalizing

Selected, public worldwide conference presentations, many given as BBC senior producer. Topics include future gazing, personalization standards, creative and emerging production. These represent around 25% of all Gary’s presentations, most others are under NDA, too strategic or specific in topic. Future presentations to be added and others from archive on-going. The selected slideshow embeds are [...]

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Significant Steps to Mixed-Media, Cross-Reality

Oct 25th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Mixed Reality, Personalization, Second Life, Social Networks, Story Telling, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

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As usual I feel so guilty about not blogging as much as I should - partly due to just producing so much…starting to believe the new adage that someone mentioned to me a couple of years ago - “those who don’ t produce, blog” - that might muster up a comment or two
Anyway [...]

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The Mixed Reality Perfect Storm

Jun 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Innovation, Mixed Reality, Production, Revolution, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Virtual Me - 01 Milia 2007

Apr 17th, 2007 | By Gary Hayes | Category: Cross Media, Events, Games, Media Personalizing, Mixed Reality, Revolution, TV, Virtual Worlds, Web 3.0

(Disclaimer: Writing this from a noisy, smokey opening party at the Martinez Hotel on the Croisette in Cannes)…I am currently taking in the wonders of another Milia in Cannes in the South of France on behalf of LAMP @ AFTRS. There is a great line up of speakers, organised again by my old friend Ferhan [...]

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The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

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TV formats in Shared Spaces, Virtual “Big Brother”

Nov 7th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Events, Games, Production, Revolution, Second Life, TV, Virtual Reality, Virtual Worlds, Web 3.0

Been hit by a server hacker in London today so would have blogged about this earlier this morning! I have talked before about TV branded virtual worlds and what I called Merged-Media Entertainment, those strange synched and non synched, virtual/real cross-over entertainment formats that have great potential. Anyway the plot thickens as yet another [...]

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The Personalization of Second Life

May 20th, 2006 | By Gary Hayes | Category: Alternate Reality, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Issues & Privacy, Social Software, Story Telling, Transformation, Web 2.0, Web 3.0

What is driving the current shared, participatory virtual spaces? Giving audiences seemingly unlimited personalization and social structure, means big business, if it can be contained within a walled garden where everything you do is chargeable. A phenomenal strategy driving all web 2.0 services at the moment. Second life now with 200 000 plus subscribers and [...]

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Digital business models - myths, lies and DVD’s

May 14th, 2006 | By Gary Hayes | Category: Advertising, Creativity, Cross Media, Distribution, Events, Media Personalizing, On-demand, Production, Revolution, TV, Transformation

Just got back from leading the third LAMP lab in Perth (there will be more info about the great projects in the lab on the official site over the next few days) and I was also speaking at various multi-platform, digi distribution events - during which I caught up with a couple of NY Times [...]

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Alternate Reality TV

Apr 27th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Cross Media, Innovation, Production, TV, Transformation

Following on from my recent posts on Mark Burnetts exploits with Gold Rush here is another ‘distributed-story-quiz-quest’ thing borrowing heavily from Alternate Reality Games. Reuters reports with “Hit series “Lost” inspires a global online game” and demonstrates the fine line now between content and the marketing of that content
The marketing initiative, announced on Wednesday, is [...]

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