My slides below from my presentation at one of Australia’s industries leading advertising conferences yesterday which I had previously blogged about “The Advertising and Marketing Summit” It was a jam packed room with around 400 attendees of marketing movers and shakers. I closed the second day with the talk on ‘engaging in virtual communities’ followed [...]

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I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:

Unleashing the power of brand experience
The Consumer is King – forecasts and trends of tomorrow’s consumer
Creativity techniques to become an [...]

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I don’t often do the press release thing but given this is a great metaverse platform company from my neck of the woods (Melbourne and Brisbane - Australia) and this is beyond the vapourware we have seen from other players hoping to topple Linden and Second Life off their perch, I will make an exception. [...]

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As usual a slowish Australian conference start to the year, still getting used to these hot Jan/Febs Coming up though cool conferences and seminars I am appearing at and will add more to this post as others firm up. In chronological order:

Feb 24-29 - LAMP, Victoria. Directing the 8th residential in Marysville, Victoria
Mar 1 [...]

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Just arrived in Mechelen, a lovely Belgium historical centre going back to 1200 or so (photo left just taken by me, ten minutes ago!). After the usual gruelling 21+ hour flight from Sydney to Europe I had lunch with Annet Daems (who is running the conference) and we are both ready for two days of [...]

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NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I suppose that’s the nature of blogs!) – and also there is very little time to sit back and write this stuff [...]

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Are we already past the tipping point? Google’s ad revenues in the UK overtake that of Channel 4s. If that isn’t enough, 16-24 year olds in the UK are watching 7 hours TV less a week than the average.

I am not sure why traditional broadcasters still say that the web is there to support and [...]

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Still catching up with drafts and this one is more about my editing than my own crystal ball gazing. I love predictions about the way we will be interacting in the future especially when we are getting a little sniff of them in the present day, eg: web 3.0. So I selected, last month, some [...]

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Yesterday I chaired the Mobile Content World Australasia 2006 Conference in Sydney and moderated a couple of panels. I gave an opening (provocative as far as an industry conference goes) address and a few people have asked for copies. So as powerpoints were banned (by the switched-on Terrappin organisers), and as my notes eventually turned [...]

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Thanks to Lost Remote’s steer on this one - There has been much discussion that the series ‘Lost’ has borrowed greatly from the gaming world - eg: the plainly titled Is Lost an Interactive Game. The essence of lost, the plethora of treasure hunts combined with RPG combined with tribal warfare combined with myth and [...]

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Great to see my old friend Jon Dakss now running the iTV roost at NBC New Media. Jon was a pioneer in interactive development when he introduced me and the BBC to Watchpoint’s Storyteller a few years ago. Storyteller was something ahead of its time (still) as apart from the basic single screen multi iTV [...]

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