Jul 172008

I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:

  • Unleashing the power of brand experience
  • The Consumer is King – forecasts and trends of tomorrow’s consumer
  • Creativity techniques to become an idea generating machine
  • Advertising in new worlds
  • Brand study
  • What marketers want and how they want it
  • The Digital Leaders forum
  • You media – monetising social media
  • The future wasn’t what it used to be – creativity that engages
  • Integrate to engage
  • Word Up – Getting WOM in the mix
  • The broadcaster’s insight
  • Partnerships for success Developing agency client relationships that last
  • The mobile marketing advantage
  • Y speaks – Y we participate
  • The Mobile Marketing Advantage
  • Continual brand repositioning
  • Where can sport sponsorship take a brand
  • The power of emotional branding
  • Brand Relevance
  • 3 mega trends which are redefining consumer engagement models
  • Innovation in the Digital Marketplace
  • The view from the boardroom – the role of branding and advertising to the CEO
  • The broadcaster’s insight – the future of television advertising
  • Experience the message – Profiling experiential marketing
  • The Power of Experience – A high impact marketing programme through a non traditional approach
  • Integrating Optus: Challenge – Solution – Results
  • Revitalising an Aussie favourite – by an American
  • Lovemarks – giving your brand the kiss of life
  • Transitioning your brand into a virtual World
  • New Business Models for a Digital World
  • A Decade of Delivery and beyond
  • Original Content equals engaged consumer
  • Leadership in the digital media
  • The Mitchell Prediction – the media landscape 2008 and beyond
  • Engage don’t enrage

My part of the mix is in the closing stages alongside a Word of Mouth session and it will be fun looking at the near term opportunities now Google Lively has joined the mix alongside a tremendous amount of investment ($345 mill this year already) in new ‘youth’ social virtual worlds. We also have fresh funding being kicked into existing worlds such as Sony and Time Warner’s Gaia Online, and both are very likely going to really kick start a sudden growth in casual world populations of what are becoming known as Generation V (virtual). I will be posting shortly about the sudden growth in Parallel Virtual Worlds, avatars layered over the top of traditional 2D web browsers – stay tuned! My bit of the programme…

14.10 Marketing Opportunities in Social Virtual Worlds 387a6be2bfae954a84e5bc9db296a983 Gary Hayes :: Head of Virtual World Development :: The Project Factory 14.35 WOM Interactive Session 940515f53a10bb6d5b02ddcdaeddd274 Piers Hogarth-Scott :: CEO :: Yooster & Trustee :: VBMA

Full list of speakers here:

International Keynote Speakers:

* Mark D’Arcy :: Chief Creative Officer :: Time Warner Global Media Group (USA) * Steve Simpson :: Chief Creative Director & Partner :: Goodby Silverstein & Partners (USA) * Ian Stewart :: Senior Vice President :: MTV (Asia)

Keynote speakers:

* Harold Mitchell AO :: Chairman :: Mitchell & Partners * Siimon Reynolds :: Co-Founder :: The Photon Group * Karim Temsamani :: General Manager :: Google * Jack Matthews :: CEO :: Fairfax Digital * Rohan Lund :: CEO :: Yahoo 7 * Richard Freudenstein :: CEO :: News Digital Media

* Mike Morrison * Amanda Howard :: Marketing Director for Beverages :: Pepsi * Bill Obermeier, MD Brand Advertising & Sponsorship, Telstra * Graham Christie, Consumer Marketing Manager, Vodafone * Jon Bradshaw, Director of Marketing, Virgin Mobile * Letitia Hayes, Experiential Marketing Manager, Sony * Gary Hayes, Head of Virtual Worlds, Project Factory * David Whittle, Managing Director, Mark * Rob Belgiovane, Executive Creative Director, BWM * Piers Hogarth-Scott, CEO, Yooster * John Du Vernet, Head of Special Projects, Naked * Lyndall (25 y/o)::John Paul (20 y/o):: Michael (20 / y/o):: Janine (20 y/o) * David May :: Director of Marketing :: Jetstar * Ben Wicks :: Group Marketing Manager :: Fosters Group * Bill Curtis :: Managing Director :: CJB :: & Director :: IAA Australia * Heather Leembruggen :: President IAA Australia Chapter :: International Advertising Association * Joan Warner :: CEO :: Commercial Radio Australia

Jun 042008

Gary Hayes will be speaking and representing LAMP and AFTRS at the The 2008 KANZ Australia Korea New Zealand Broadband Summit on 19-20 June 2008 in Seoul, Korea.

The ten or so Australian speakers at the two day summit will be led by Senator the Hon Stephen Conroy, Minister for Broadband, Communications and the Digital Economy and will be hosted by the Korean Minister, Mr See-Joong Choi, Chairman, Korean Communications Commission (KCC).

The summit will cover topics such as Broadband Technologies, Intelligent Broadcasting, Services and Applications, R&D and Safety and Security. Gary will be talking about the growing importance of participatory content, the collision of traditional media and new collaborative tools from a story perspective and how these hybrids are an analog for the way nations could be working together – ‘the international, digital mash-up’. He will also talk about how nations can develop strategies to share learning from R&D and new industry forms.

The KANZ Broadband Summit is an annual meeting of Australian, New Zealand and Korean organisations to discuss the latest developments in broadband infrastructure, applications and content. This year it is hosted by the Korean Communications Commission, providing a focal point for discussions on mutual international collaboration in commercial and research opportunities in broadband content, services and infrastructure.

The past three Summits have attracted around 100 organisations with the objective of fostering collaboration and exploring new business opportunities. With the passing of each Summit we are seeing stronger, closer business ties established between the participating countries.

There is also an opportunity for companies for all regions to attend and what follows is some information for late applications:

You will be joining an Australian delegation made up of representatives from commercial and research organisations involved in the creation and delivery of new content and services for broadband networks. Participants will take part in the Summit by attending the formal sessions and making contact with their counterpart organisations. The broad details and arrangements for the Summit are set out below.

This is a great opportunity to participate in a top level ministerial forum, to take advantage of that forum to liaise with counterparts from Korea and New Zealand at the cutting edge of broadband services and to establish new collaborative ventures.

I urge you to register your interest in attending with our Coordinator, Ruth Conry at ruth.conry@mnetcorporation.com by Friday 30th May. Ruth can provide all the information you need regarding arrangements in Korea – her mobile number is 0401 719 975.

Companies who have already confirmed their attendance from Australia to provide key speakers at the Summit include:

  • National ICT Australia (NICTA)
  • Australian Broadcasting Corporation (ABC)
  • m.Net Corporation
  • Australian Film TV & Radio School (AFTRS): LAMP
  • Internet Society of Australia (ISOC-AU)
  • Microsoft Australia
  • Australian Federal Police (AFP)

In addition you will have the opportunity to meet with New Zealand and Korean counterparts including senior representatives from:

  • Samsung Electronics
  • Electronics & Telecommunications Research Institute (ETRI), Korea
  • Korea Telecom (KT)
  • TU Media Corp
  • Mobile Convergence Co
  • Asia Pacific Satellite Industries
  • Korea Information Security Agency
  • Telecom NZ
  • Zodal
  • University of Auckland
  • MediaLab
  • HectorWorld
  • Kordia

The Week in Seoul
Australia will be represented at a senior level at the OECD Ministerial Meeting on “The Future of the Internet Economy” in Seoul from 17-18 June. After the OECD meeting, ministers will open the 4th Korea Australia and New Zealand Broadband Summit taking place from 19-20 June.

Also in Seoul that week, the World IT Show provides opportunities to discover both local and international technologies being promoted in the Korean market.

In Conclusion
The Korea Australia New Zealand Broadband Summit represents an opportunity to participate in a top level ministerial forum and to take advantage of that forum to make contact with Korean organisations which, in a number of cases, are at the cutting edge of broadband technology.

With so much happening in Seoul that week, this is an unprecedented opportunity which will not occur again for some time.

AIMIA have also covered this here