Windmills of our Transmedia Minds App

 Posted by on December 13, 2010 at 10:00 pm  Add comments

Doing a bunch of ARG consultancy and while creating lists of user journey options thought I would create this nice little app to help exercise those ‘cross media’ muscles or drive you bonkers. It is a work in progress (what isn’t nowadays) and many more ‘user journey’ options will be added, an auto button and almost done, a genre selector (which adds some story bits). Kind of an auto ARG creator eventually 🙂


  • Choose ‘auto’ (default) and just watch it in veg out mode
  • Choose ‘manual’ then click the top right red button for each of the ‘next’ steps
  • Choose ‘about’ for a little description…

(in progress) A Cross Media User Journey…should describe the route a user takes through a complex multi platform service. It can refer to their thought processes, the actions they take at various points, the story fragments that are revealed at each junction as they travel across a plethora of channels, devices and forms. It often captures the essence of their UX, user experience and is often displayed as a complex chart.

This application, for amusement only, takes us on an endless Alternate Reality Game like User Journey.

Nov 122009

Will the integration of Social Media into TV give the tottering Broadcast giant a well needed injection in the arm, or is it another doomed hybrid?


Sky Social TV on XBox Platform

This pretty detailed post below looks at twenty or so of the best offerings that glue TV and Social Media together – whether its live chat on the TV screen or playing a game on your laptop/mobile/games console in sync with the TV show here are most of the already existing services in this space. We have seen two key audience behaviours happen in the past 3-4 years that change the status quo – TV on one screen, social media on the other.

UPDATE: The Guardian UK did an follow-up interview with me in reference  to this post. The article by Mercedes Bunz is called The X Factor marks the start of TV becoming social – “Emerging media producer Gary Hayes discusses the Twitter buzz around shows such as The X Factor and its implications for TV’s future”

Firstly the increased use of social media real time, communication tools (such as Twitter, SMS and Skype IM etc) means there is now a growing roar off in the distance. The viewer back channel, real time social chatter, “did you just see that”, “I don’t agree with what he just said” and most worrying for broadcasters “I’m not going to watch this again. Agree?”.

Continue reading »


 Posted by on July 22, 2009 at 12:49 pm  Add comments

A series of tools Gary has created for hundreds of his workshops and training, designed to help teams generate ideas or quick pitches from assigned stories/genre/intention/business etc: You will need Shockwave and/or Flash players installed into your browser to view these – get it from Adobe here.

Click the links below

SOCIAL MULTI PLATFORM TV BRIEF O’MATIC – “Flash app, designed as a tool to develop your audience/user centric thinking when creating Multi Platform Social properties. It gives you a well known existing story world and requires you to meet two ‘user centric’ objectives (primary and secondary) and also a business model to fulfil”

TRANSMEDIA-BRIEF-O-MATIC FLASH “This randomly chooses (on command) story/TV worlds and two simple ‘objectives’ to take into account in your presentation back. There are two sections TV extension and pure Transmedia.

PITCH-O-MATIC SHOCKWAVEFor students & media professionals to develop their ‘off-the-cuff’ pitch and presentation skills”!

WINDMILLS OF OUR TRANSMEDIA MINDS – FLASH “…that takes you on a journey!  To help exercise those ‘cross media’ muscles or drive you bonkers. It is a work in progress (what isn’t nowadays) and many more ‘user journey’ options will be added

MULTI-PLATFORM MOVIE STORY & BUSINESS INTENTION’ER – FLASH “A well known movie story world, across 5 selectable key genre

GAME GENERATOR  SHOCKWAVE “For teachers and students to come up with the seeds of a new game”!

MASH-UP MACHINESHOCKWAVE “To get you thinking about new online services”

TWEETOMATORSHOCKWAVEFor tweeters who are sometimes lost for things to say”!

FORMAT-O-MATORSHOCKWAVEA ‘Cross Media Format Generator’ that plays on a few key concepts and potential new formats.”

In progress:

USER JOURNEY O’MATIC – will, based on your story fragments/settings create a route through multi platforms

SOCIAL MEDIA BALANCE – requires you to maintain and grow a user based community by carefully clicking at the right times across social media and PR releases!

ALTERNATE REALITY GAME O’MATIC – An extension of the windmills machine above, based on your story world and style of ARG it will give you a suggestive sequence of  ‘story based events’ in sequence


 Posted by on April 26, 2009 at 12:32 am  Add comments

Tweet0mator v 1.1 – In progress

“For tweeters who are sometimes lost for things to say”!


  • RANDOM TWEET: Click on the randomtweetomator button to generate a completely fresh, full, slightly surreal tweet
  • MODIFY: Click on any of the 6 blocks of text below the main window to try alternative fragments in the main update text
  • SEND: Click on the send to twitter box and it will open up your browser and update page (assuming your logged into twitter) – click the final update from there

  • Devised by Gary Hayes & Laurel Papworth
  • Programmed by Gary Hayes
  • TWEEPS: At the moment there are a few hundred key Australian tweeps in there. As I write the top 1000 and other selected regions are being added.
  • FINAL HOST: Eventually this will be permanently hosted on